The fall season is here and a great marketing opportunity is near. While ghosts, witches and haunted houses can be haunting, there’s nothing scarier than continuing to make the key marketing mistakes covered below. Now’s the time to revive your digital presence back to life and turn your spooky mistakes into gold.
Mistake #1: Inconsistent Branding Across Platforms
Profile pictures. Headers. Bios. All of these elements play an important role in maintaining a solid social media presence. However, it’s easy to forget that these should be the same across platforms. By keeping your branding consistent, visibility and recognizability among followers is immensely boosted. Eliminate confusion and get consistent!
Mistake #2: Focusing on Product/Service Over Customer
Your brand isn’t what you offer, it’s who you offer it to. Keep this in mind when generating content, and we guarantee this outlook will change your marketing game for the better. Customers want to feel valued and understood. By making them your first priority, you will drive sales and transform first time buyers into loyal, repeat customers!
Mistake #3: Treating Organic and Non-Organic Growth as Equal
Digital advertising is great, but it’s not everything. Sometimes, it’s just a waste of time and money. Instead, focus on building your organic growth and response. This is much more meaningful when looking at the bigger picture. By optimizing your website for SEO, using trending hashtags in your social media posts and collaborating with other brands/influencers, your organic growth will go through the roof!
Feeling spooked by these marketing mistakes? We can help! Dazium knows how important it is to stay on top of marketing efforts. Reach out for a consultation with our marketing experts today!
The world around us is changing… and so is the role of content creators. While working from home may seem to create remote limitations, it’s actually an opportunity to experiment with new perspectives and create content that align with the current environment. It’s time to adjust your content creation strategy and here’s how:
Experiment with New Types of Content
With users spending more time than ever on social media, now is the perfect time to start experimenting with your content. The best way to do this is by testing out new formats and seeing what your audience reacts to most. Try making simple videos or gifs, hosting live stories or bringing in new influencers. The more time you spend working from home, the more time you have to experiment and get creative!
Find the Right Tools
When working from home, staying organized should be your number one priority. If you’re organized, your content will be too. Utilize online social media management tools to keep all your content in one place. Always have your smartphone on you for easy uploads, photo editing and more. While you may not have the same tools available, you can still make killer content with these helpful tools!
Seek Outside Help
It’s easy to feel isolated when working from home, but great content requires the collaboration of creative minds. Schedule team meetings to go over your ideas and brainstorm new ones. Hire freelance writers or designers to spice up your content. The more you collaborate, the more successful your content is likely to be. You can’t expect to do everything on your own. Seeking outside help is what will take your content from good to great!
Creating content remotely sounds like an incredible challenge, but it’s also a fantastic opportunity to update your strategy and connect with your audience better than ever before. Looking for expert content consulting? Reach out to Dazium for more information!
A brand is more than a logo or tagline. A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand. When it comes to social media, this type of branding is key. It takes strategy, stability and lots of practice. Lucky for you, we’re here to share our top 3 actionable social media strategies that you can implement to take your branding from the basics to the best:
Keep Consistent Across Platforms
Consistency. Consistency. Consistency. You need to ensure that all logos, banners, bios, handles and posting cadences are consistent with your brand guidelines. Make sure to audit these regularly and adjust as needed. You also should maintain a consistent upload schedule, aligning content with the look and the feel of the branding you have established. Once you’ve got this in place, the rest will follow. Be smart and stay consistent!
Create Share-Worthy Content
It’s time to leverage your expertise to form a niche that REALLY cares about what you’re saying. What is your value? What do your followers need and want? If you can answer these questions, then you’re on your way to creating valuable content that is sharable and personalized. This helps you figure out which content is most likely to gain visibility on your social networks and can help you make strategic decisions moving forward. Be an expert and think strategically!
Extend Your Visual Branding
Social media isn’t just about the writing – it’s about the design, too! Facebook posts with images get 2.3x more engagement, and tweets with images receive 150% more retweets than tweets without. This is because graphics have the ability to capture attention more than text ever could. Figure out what killer images mean to your brand, and then deliver on image-centric platforms. Be creative and have fun!
That’s it – those are the basics to social media branding. Are you ready to make some magic? Contact Dazium for even more social media branding consulting tips and advice!
These days, successful marketing is all about establishing a powerful brand. Stories that spark relatability. Stunning visuals. High-tech experiences with a human touch. Measurable and meaningful business results. Branding doesn’t sell products, it tells stories. Here are 5 outstanding brands that we should all by inspired by:
Dove – Be Your Beautiful Self
We support FEMALE POWER! And so does Dove. This brand is all about empowering women to find their beauty from within. Through several campaigns featuring real women and real experiences, Dove connects to a specific target audience on a level much deeper than selling body care products. Their branding is: EMPOWERING.
Planet Fitness – Judgment Free Zone
We support HEALTHY LIVING! And so does Planet Fitness. This brand targets the total opposite of traditional gym consumers. Planet Fitness redefines fitness by making people feel accepted so they can confidently start their health journey. Marketing a non-gymtimidation environment is the primary reason for success. Their branding is: SUPPORTIVE.
Glossier – Skin First, Make-Up Second
We support SELF CARE! And so does Glossier. This brand is constantly adapting as the beauty industry continues to rapidly change. Through social media influencers, Glossier is able to connect to their ideal audience. By embracing new digital marketing strategies, Glossier is able to set themselves apart from tradition beauty retailers. Their branding is: INFLUENCIAL.
Airbnb – Belong Anywhere
We support SEEKING ADVENTURE! And so does Airbnb. This brand singlehandedly revolutionized the travel industry by introducing a new form of lodging. Instead of promoting accommodations, Airbnb focuses their marketing on user experience. Pitching dream-like adventures, they are able to easily get consumers interested. Their branding is: INSPIRING.
Ben & Jerry’s – Peace, Love and Ice Cream
We support TREATING YOURSELF! And so does Ben & Jerry’s. This brand continues to push the boundaries of ordinary flavors and quality. By being best in the business, Ben & Jerry’s developed a reputation that speaks for itself. This world-famous brand stays in the spotlight by staying active on social media and engaging with their fans. Their branding is: CREATIVE.
Feel like upgrading your brand now? Contact Dazium for a consultation today!
Facebook… Instagram… Twitter… They’re all great for social marketing. But what about LinkedIn? This is by far the most effective platform for forming business connections and growing your personal brand on a professional level. If you’re hunting for a bear, you’ve got to go where the bear lives.
Here are 3 strategies you can start implementing to boost your LinkedIn game today:
Use the Right Keywords
LinkedIn is a lot like a search engine. Recruiters, brand marketers and even CEOs use this platform to find people simply by typing in a few keywords or phrases. This means that you need to optimize your LinkedIn profile, especially your “About” section, to include keywords that relate to you and your personal brand.
Add Rich Media Content
While text is important, graphics will always be superior. To help showcase your knowledge and skills, make your profile pop with a portfolio of embedded media content. Add pictures, videos, case studies, blogs and more by uploading content to the “Projects” section of your profile. This will let your experience do all the talking for you.
It’s All About Smart Connecting
Stop swapping business cards and start connecting on LinkedIn. Not only does this help save the environment, but it also gives you an opportunity to continually stay on the radar of others. After connecting, be sure to send a simple message re-introducing yourself and your brand. Overtime, this will help you form stronger connections that can lead to closing deals.
You’ve made it to the cave… and now it’s time to go get those bears! In all seriousness, no professional should be without an active and up-to-date LinkedIn profile. It’s the platforms of all platforms. Learn more about establishing a professional online presence by contacting @DaziumDesign now!
If you’ve ever created content for social media, you know that online engagement doesn’t necessarily equal sales. But what if we told you that there was a formula that made this possible? Flipping followers into customers is easier than you think, it just takes a little bit of strategy, trust building and execution skills. Here’s what you need to know:
Step 1: Think Strategically
Find the problem of your consumer and become the solution. This is often easier said than done, but once you figure it out, the rest of your strategy will fall into place. At least once a week, try to incorporate this solution into your social media posts. Whether it’s addressing your audience as “you” or offering specific tips that followers can use, this strategy allows you to personally connect… putting you in the perfect position to start building trust.
Step 2: Build Trust
Trust can’t be bought, it has to be earned. Now that you’ve connected with your audience, it’s time to prove your worth. This can be done by getting personal! You can share behind-the-scenes posts, create client success stories, pull testimonial quotes, upload real pictures and more to help your audience get to know the people behind the business. By using social media to accomplish this goal, you are one step closer to executing the actual sale.
Step 3: Execute Sales
It’s all about your call-to-actions. You have the strategy and you have the trust… Now, you have to execute! To do this, naturally lead your followers to the next step in your funnel. Whether this is a referral link to your website or a direct email opt-in, these call-to-actions are the most important part of actually executing a sale. Do this step at least once a week and you’ll be able to successfully flip your followers into customers.
We know social. Looking to expand your social media marketing efforts? Contact Dazium today!
With COVID-19 forcing businesses to shut their doors left and right, revenue is slowing down and causing a significant loss of clients and projects. With emotions running high, it’s essential to consider the repercussions of what you say or don’t say in this time of distress. It’s time to slow down, take a breath and make a plan.
Consider these best practices for effective brand communication:
Utilize Genuine Marketing
Everyone is struggling right now. Instead of focusing on the number of sales you make, push your marketing efforts to be more genuine. Try relating to your audience with a social post about working from home or a friendly newsletter discussing how your business is adjusting. Customers and clients love to see the people behind the businesses.
Focus on the Positives We’re living in a world full of uncertainty, delay and crisis. However, the last thing your brand should do is promote this negative outlook. Try focusing your communications on the positives! Use your current capabilities and expertise to offer value to those in need. Doing this will help keep your energy focused on positive, forward-thinking solutions when times get tough. Communicate in Real Time As things change, so should your communication efforts. By creating a near-instantaneous stream of communication between you and your audience, your brand can successfully develop a new level of trust. One easy way of doing this is by generating your content in advance and updating it as new information/news becomes available.
Focus on the Positives
We’re living in a world full of uncertainty, delay and crisis. However, the last thing your brand should do is promote this negative outlook. Try focusing your communications on the positives! Use your current capabilities and expertise to offer value to those in need. Doing this will help keep your energy focused on positive, forward-thinking solutions when times get tough.
Communicate in Real Time
As things change, so should your communication efforts. By creating a near-instantaneous stream of communication between you and your audience, your brand can successfully develop a new level of trust. One easy way of doing this is by generating your content in advance and updating it as new information/news becomes available.
While we all may be in quarantine, that doesn’t mean our brand communication should waver. Need more communication advice when it comes to your business? Contact Dazium today!
We all tend to go a little bit stir crazy during self-isolation periods. But it’s how we utilize this time to grow as individuals that strays us away from our comfort zone of complacency. So turn off the TV and grab your computer – here are 10 impressive skills you can master in isolation:
If you’ve ever wanted to write, produce, film and edit videos, now’s your chance. There are several different editing software options available to you. Just pick one and start learning!
Recommended Tools: Final Cut Pro X, Adobe Premiere Pro CC, iMovie
Public Speaking Everyone could use a little extra practice when it comes to public speaking. It’s time to get over your fears and step up your game with these tools designed to help turn you into a pro speaker!Recommended Tools: VirtualSpeech, Speech Tools, Prompt Smart Photoshop Want to get a little more creative with your designs? Photoshop is a skill every creative person needs to master. Check out these photoshop programs to unlock your potential!Recommended Tools: Adobe Photoshop, Gimp, Adobe Lightroom Coding Whether you’re a beginner or professional, it never hurts to brush up on your coding skills. Take advantage of these user-friendly coding tools and get your code on!Recommended Tools: Visual Studio Code, Notepad++ Time Management Let’s admit it, we all need a little help when it comes to managing our time. Go ahead and start tracking how you spend your time in isolation so you can increase your efficiency!Recommended Tools: Clockify, nTask, Focus Booster Microsoft Essentials In today’s line of business, Microsoft is essential. Use your extra time to expand your skillset and learn more about the vast capabilities of these important tools!Recommended Tools: Excel, PowerPoint, Word
Everyone could use a little extra practice when it comes to public speaking. It’s time to get over your fears and step up your game with these tools designed to help turn you into a pro speaker!Recommended Tools: VirtualSpeech, Speech Tools, Prompt Smart
Want to get a little more creative with your designs? Photoshop is a skill every creative person needs to master. Check out these photoshop programs to unlock your potential!Recommended Tools: Adobe Photoshop, Gimp, Adobe Lightroom
Whether you’re a beginner or professional, it never hurts to brush up on your coding skills. Take advantage of these user-friendly coding tools and get your code on!Recommended Tools: Visual Studio Code, Notepad++
Let’s admit it, we all need a little help when it comes to managing our time. Go ahead and start tracking how you spend your time in isolation so you can increase your efficiency!Recommended Tools: Clockify, nTask, Focus Booster
In today’s line of business, Microsoft is essential. Use your extra time to expand your skillset and learn more about the vast capabilities of these important tools!Recommended Tools: Excel, PowerPoint, Word
Are you ready to start embracing isolation and mastering these skills? Go for it… because you now have all the time in the world! And good news – Dazium is here to help! Follow our blog and social media accounts for more information on all things small business and marketing!
As of 2018, there are 30.2 million small businesses in the United States, providing jobs for more than 58 million employees. Right now, many of those small businesses are trying to figure out how to adapt to this new world during the COVID-19 crisis. But they can’t do it alone… Here are 3 things you can do to support local businesses during this time of need!
Take Advantage of Online Shopping
With many storefronts closing down and switching to purley online services, it’s important for us as a community to still support businesses online. From food takeout and delivery to boutiques and pet shops, most of your favorite local shops are available now online! So while you may not be able to get out on the town and shop until you drop, you can certainly help support local businesses with just a few clicks. PS: Don’t forget to tip!
Spread the Digital Word Need to cut back on online shopping expenses, but still want to support local businesses? Share, share and share some more! Now is the perfect time to start advocating for your favorite small businesses by shouting their names from your digital rooftop. By simply sharing a post on your Facebook or Twitter feed, you can not only spread positive word-of-mouth recommendations, but you can also directly influence sales. PS: Leave an online review while you’re at it! Pay Now, Go Later While visiting your normal shops may not be an option right now, you can always pay now and go later. Through the purchase of gift cards or online vouchers, many local businesses are able to collect funds during this difficult time in order to stay afloat. Once their doors are open again, you are able to cash in and actually enjoy the experience! PS: Call your favorite business beforehand to see if they are offering any special deals!
Spread the Digital Word
Need to cut back on online shopping expenses, but still want to support local businesses? Share, share and share some more! Now is the perfect time to start advocating for your favorite small businesses by shouting their names from your digital rooftop. By simply sharing a post on your Facebook or Twitter feed, you can not only spread positive word-of-mouth recommendations, but you can also directly influence sales. PS: Leave an online review while you’re at it!
Pay Now, Go Later
While visiting your normal shops may not be an option right now, you can always pay now and go later. Through the purchase of gift cards or online vouchers, many local businesses are able to collect funds during this difficult time in order to stay afloat. Once their doors are open again, you are able to cash in and actually enjoy the experience! PS: Call your favorite business beforehand to see if they are offering any special deals!
At Dazium, we know small business because we are a small business. Don’t forget to support local in this time of uncertainty. We’re all in this together!
In the midst of the new coronavirus pandemic, companies are packing up their workers and shipping them off to start working from home. This sounds like a sweet gig, right? Lounging around in your pajamas all day and having Netflix play in the background 24/7… It seems great, but being successful in this whole new world might be more challenging than you think. Here are 5 things you need to know when being new to working from home:
#1: Set Up an Office Space
Unfortunately, working from the comfort of your cozy bed isn’t going to bring you much productivity. Having a dedicated space is a key (and often overlooked) aspect of working from home. Ditch the bed or couch, and find a spot that is designated ONLY for working. Having this professional zone will instinctually help slip you into work mode every time you sit down!
#2: Use Technology to Stay Connected There’s no such thing as too much communication, especially in uncertain times like these. Break out of your isolation bubble with helpful tools like Zoom and Microsoft Teams. With these face-to-face video conferencing features and in real-time chatting capabilities, it’ll be just like you’re back in the office. Remember, the more you communicate the more success you will find working from home! #3: Stay Organized with To-Do Lists and Planners It’s easy to get distracted at home. To avoid this, kick off every day with a to-do list that outlines and prioritizes your daily tasks. As you make progress throughout the day, check off your list one by one. For future preparation, grab a planner and schedule important due dates in advance. Staying organized and free of distractions is an absolute necessity when adapting to a new home workflow! #4: Set Reasonable Expectations Mixing your personal and professional life is unavoidable when working from home. But setting boundaries and expectations will help draw a line in the sand between the two. Enforce a hard limit at the end of the day when your scheduled work hours are complete. Then you can start distancing yourself from work and avoid working nonstop. This step is crucial for all you workaholics out there! #5: Stick to Your Normal Routine As Much As Possible Although there’s nothing normal about the current state of our world, we can trick our brains into thinking everything is fine by maintaining our normal routines. So, stop sleeping in and not getting ready in the morning. Eat your typical lunch and take your usual breaks. The closer you stick to your every day routine, the more productive you will be!
#2: Use Technology to Stay Connected
There’s no such thing as too much communication, especially in uncertain times like these. Break out of your isolation bubble with helpful tools like Zoom and Microsoft Teams. With these face-to-face video conferencing features and in real-time chatting capabilities, it’ll be just like you’re back in the office. Remember, the more you communicate the more success you will find working from home!
#3: Stay Organized with To-Do Lists and Planners
It’s easy to get distracted at home. To avoid this, kick off every day with a to-do list that outlines and prioritizes your daily tasks. As you make progress throughout the day, check off your list one by one. For future preparation, grab a planner and schedule important due dates in advance. Staying organized and free of distractions is an absolute necessity when adapting to a new home workflow!
#4: Set Reasonable Expectations
Mixing your personal and professional life is unavoidable when working from home. But setting boundaries and expectations will help draw a line in the sand between the two. Enforce a hard limit at the end of the day when your scheduled work hours are complete. Then you can start distancing yourself from work and avoid working nonstop. This step is crucial for all you workaholics out there!
#5: Stick to Your Normal Routine As Much As Possible
Although there’s nothing normal about the current state of our world, we can trick our brains into thinking everything is fine by maintaining our normal routines. So, stop sleeping in and not getting ready in the morning. Eat your typical lunch and take your usual breaks. The closer you stick to your every day routine, the more productive you will be!
Working from home is great… Except when it’s not. These tips will help make sure that you’re successful, both at getting your work done and at maintaining your mental well-being. Follow @DaziumDesign for more helpful tips as we navigate the world of business during COVID-19.
With the social media landscape constantly shifting, it’s essential for social media managers to stay on top of all the latest features and techniques. But you can’t do this alone – Here are 4 tools that are guaranteed to make your job easier:
1. Buffer – Scheduling Tool
Questioning how and when to schedule your social posts? Buffer has drag-and-drop scheduling features across almost all social media platforms. By creating an organized social media calendar and providing insights for ideal posting times, this is one of the most used social media scheduling tools in the industry!
2. Adespresso – Ad Tool
Looking to optimize your online advetising budget? Instead of relying on traditional testing, Adespresso runs massive advertising tests in a fraction of the time and with a fraction of the cost. If you want to optimize your marketing spend and ROI, this tool lets you imput different variations of text, images, calls to action and more for the best results possible!
3. Sprout Social – Analytics Tool
Need to successfully collect and analyze your social media analytics? Sprout Social is an all-in-one analytic solution for tracking multiple social media accounts. This tool gives a full overview of your account’s followers, engagement rates, reach and growth. Sprout Social can be particularly useful when managing several different accounts!
4. Canva – Creative Tool
Not a trained graphic designer but need professional-level graphics to use for social? Canva is an easy-to-use website that turns beginners into experts with pre-made templates and layouts that have unlimited possibilities. Choose your colors, fonts, images and more to create beautiful graphics that are sure to generate a positive response online!
Need more advice when it comes to social? Dazium is here to help! Contact us today.
R.I.P. Vine and hello TikTok! With over 500 million monthly users, TikTok is becoming just as prevalent in the world of marketing as platforms like Facebook and Instagram. So, where do you start and how do you take advantage of this latest social media craze? Start here!
See Trend, Do Trend
The Renegade Dance. This is for Rachel. Put A Finger Down.
We know them. We love them. They’re what make TikTok so universal and widely appreciated – TRENDS. If there’s one thing to take advantage of on this platform, it’s following and recreating trends in your own unique and creative way. Large businesses like Chipotle and the NBA are already doing this, and killing it. See a trend and do the trend, it’s that simple!
Launch a Hashtag Challenge#HariboChallenge. #FakeTravelChallenge. #RaindropChallenge.
On TikTok, HASHTAGS are your best friend! One of the easiest ways to spike engagement on your content is by launching a hashtag challenge. This encourages your viewers to get involved and in return, creating even more content for your brand. These challenges should be entertaining, silly and above all: creative. The possibilities are endless, so get creating!
No Such Thing as Too Much ContentUpload Schedule. Algorithm. Content Limit.
Nope. Nope. Oh… and nope! Unlike other commonly used platforms, TikTok is unique in the sense that factors like upload schedules, algorithms and content limits aren’t as restricting. When using TikTok, it’s your brand’s chance to go wild. Post 20x a day if you want! In fact, this could help your chances of going viral and gaining major views. You don’t have to limit yourself!
Are you loving TikTok as much as us but you just don’t know where to start? Get in touch with Dazium’s social media experts for a baseline consultation!
Did you know that 3.2 billion people across the world are active daily social media users? As social media marketing continues to thrive and evolve, it’s essential to breakdown trends so we can anticipate the future of social platforms. Our businesses depend on it.
The Death of the “Like” Button
Adios, likes! Apparently judging our self-worth based on online “likes” isn’t actually the best for our mental health. Who knew? Huge social media sites (including Instagram) are stripping numbered likes from their platform as a way to depressurize influence and combat fake engagement. This might be the biggest social media change of the year!
The Seamless Incorporation of Social Shopping
Shop until you drop? No longer necessary! Ecommerce is nothing new, but social shopping is now becoming one of the most mainstream retail channels available. As more networks begin to introduce pro-selling features and shoppable posts, us brands and marketers can leverage this new trend into our sales strategies and more!
Video Stories are Taking Over
Move over, pictures! Video content is here to stay. From the viral app TikTok to the original platform of YouTube, videos are now taking over 82% of all internet traffic! Being able to capture user attention in just seconds is going to become to main purpose of video stories in the new year. If you’re not currently creating videos, it’s time to get started!
Stop depriving your business of expert-level social media! Contact Dazium today to step up your social game at 816-842-0001.
The year is coming to a close and we are ready to see what the future of marketing holds. But before we can jump into 2020, let’s take a second to reflect on the best marketing trends of the past year!
Chatbots are Taking Over Customer Service
More than 80% of businesses will have chatbots by 2020!
There’s nothing more convenient than having an automatic chat feature to help serve your customers online. At any time of the day, chatbots can guarantee a fast response with little to no effort required by you. It’s no wonder this trend is blowing up!
Voice Search is Booming
50% of all searches will be via voice by 2020!
Hey Google, why is voice search so popular? Less time! No hands! Hassel free! We already incorporate voice commands like Siri and Alexa into our everyday habits. Now, browsing the internet and finding content is becoming the norm. If you can say it, you can search it!
Influencers are the New Top Marketers
2/3 of marketers plan to increase their spending on influencer marketing in 2020!
Reality TV stars. The Kardashians. YouTubers. We all know the power of social media influencers. Marketers are taking advantage of this trend and using influencers to drive sales and increase reach. If influencers are taking about it, so is the rest of the world.
The proof is in the evidence – these 2019 marketing trends are gaining popularity by the day. If you’re looking for expert-driven marketing advice, contact Dazium today!
Search Engine Optimization (SEO) drives organic results on search engines, allowing your website to outshine competitors. Here are the three steps to your SEO success!
Step One: Understand Your Target Market
A Planning Process
Just like running a marathon, the only way to improve your time and track your progress is by developing a solid baseline. The first step to SEO is to conduct a target market analysis for where your website is currently positioned compared to competitors. This will help you develop a strategic plan moving forward to keyword research.
Step Two: Do Your Keyword Homework
Let’s Talk Strategy
Acing the final exam without any studying? Yeah, right! In order to nail your website’s SEO, you have to identify and prioritize ideal keywords. These targeted words and phrases are the representation of your website on search engines. The more time you spend doing your keyword homework, the better your overall outcome will be.
Step Three: Make Sure Your Website is Fully Optimized
It’s All About the Grit
A car can only get you where you need to go if it’s up-to-date on its maintenance. Websites are a lot like cars in the sense that they always need to be serviced and cleaned up. By creating keyword-focused titles, writing meta descriptions for each page, removing all duplicated content and incorporating a good variety of in and out-bound links, you can ensure your website is fully optimized and updated. Never stop optimizing your content.
All it takes is three simple steps to find your SEO success. Looking for expert-driven assistance? Dazium can help!
Fact: 63% of consumers who search for businesses online are more likely to become consumers of brands with a social media presence. Social media is one of the most effective marketing tactics, but only when it’s done right.
Here are the top mistakes to avoid if you want to succeed on the social meeds!
1: Posting Just to Post
Social media is meant to be an ongoing and engaging conversation. Put simply, if you don’t have anything important to say – don’t say it! This content often comes off as unauthentic. Be intentional with your postings, and market your business on your own terms.
Tip: Content calendars are great for strategic post planning!
2: Lack of Brand Consistency
Tone. Language. Color. Fonts. They all work together to give your social media a uniform and professional appearance. If you want to build and sustain a powerful brand, consistency is key. For maximum effectiveness, every piece of content you create should embody your unique brand essence and style.
Tip: Always establish clear brand guidelines before posting!
3: Treating All Platforms the Same
Twitter, Instagram, Facebook, LinkedIn… the list goes on. The best way to take advantage of social media is by using each platform for its individual purpose. Twitter is great for engaging customers in conversations, while Instagram is ideal for showing off new products and services. Use your platforms wisely.
Tip: Monthly reports can help determine which platforms are performing best!
Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. Contact Dazium today for expert social media marketing services.
“Very fashionable or up-to-date in style or influence.”
In the small business world, reputation is everything. And there’s no better way to confirm your clout status than letting the world know just how stylish you are. From viral memes to internet fads, here are the three most effective methods to creating a trendy *AF* business:
Beyoncé’s secret album. The launch of Vine 2.0. Donald Trump said WHAT? The latest Bachelorette scandal. Texting your number neighbor. Kylie Jenner’s skincare line.
If you want to be trendy, you’ve got to be current. This means keeping up with more than just the Kardashians. Customers want to see that your business is active and entuned with the rest of the world. Don’t hesitate to jump on social and join the conversation. Staying current not only attracts buyers, but it also builds lasting B2C relationships!
#Hashtag #Everything75% of social media users use hashtags, and you should too.
When it comes to social media marketing, these useful little links give your audience an easy way to find your account, blog posts and so much more. Add style and brand to your content with hashtags that emphasize and impress. You can also track your hashtag analytics and other trending hashtags to stay on top of your game!
Expand Your NetworkThe small business industry is all about who you know and who you’re trying to get to know. It really is that simple.
Start building a buzzworthy reputation through an impressive network of contacts. Whether it’s partnering with other small businesses or featuring popular influencers in your content, the more people you establish connections with, the better. Having a strong network of people is trendy business.
Dazium knows trends. But more importantly, we know how to turn trends into business growth and profit. Looking for expert advice? Contact us for a #trendy consultation!
It’s simple – personal insight leads to success. The Enneagram Test identifies 9 workplace personality types by breaking down specific employee behaviors and how they function in a working environment. So, how does your personality type “fit” into the workplace?
Let’s find out:
Type 1 – The Reformer
Control. Structure. Perfection.
Ones are responsible, hard-working and detailed-oriented individuals. They set high standards for themselves and everyone around them. Reformers only complete tasks in the “correct” way. Their challenge is workability and finding a balance between critical thinking and acceptance.
Type 2 – The Helper
Empathy. Relationships. Support.
Twos are people-oriented and positive individuals. They are excellent communicators and tend to support the organization above all. Helpers display empathy through their desire to assist others before themselves. Their challenge is self-advocation and personal boundaries.
Type 3 – The Achiever
Success. Achievement. Standards.
Threes are productive, goal-oriented and highly motivated individuals. They are always focused on completing the task at hand. Achievers prioritize high accomplishment that is held in esteem by their work environment. Their challenge is collaborating with others and accepting new ideas.
Type 4 – The Individualist
Innovate. Aesthetic. Emotions.
Fours are creative, authentic and value-based individuals. They prioritize the personal connection they have with their work. Individualists use their own emotions to produce innovative and original results. Their challenge is reducing emotional reactions and not taking things personally.
Type 5 – The Investigator
Knowledge. Observe. Awareness.
Fives are strategic and intellectually-deep individuals. They seek technical expertise and the accumulation of knowledge. Investigators collect personal observations in preparation for taking action in the workplace. Their challenge is working with other levels of mental intelligence.
Type 6 – The Loyalist
Security. Guidance. Preparation.
Sixes are skeptical, sincere and actionable individuals. They are focused on creating structure within their working environment. Loyalists are dependable, especially when it comes to collaborative efforts. Their challenge is minimizing doubt so de-motivation is not initiated.
Type 7 – The Enthusiast
Open. Futurist. Spontaneous.
Sevens are quick-thinking, adaptable and optimistic individuals. They embrace change and turn challenges into opportunities. Enthusiasts thrive under workplace pressure through their ability to multi-task. Their challenge is to acknowledge and accept personal problems and limitations.
Type 8 – The Challenger
Protect. Authority. Direction.
Eights are self-confident, decisive and powerful individuals. They lead and stand up for the people they care about. Challengers show control through their belief of personal authority. Their challenge is adapting to different situations and avoiding the creation of unnecessary conflict.
Type 9 – The Peacemaker
Diplomat. Harmony. Mediate.
Nines are balanced, easy-going and unpretentious individuals. They see all sides of an issue and are able to bring people together. Peacemakers prefer the feeling of serenity throughout their working environment. Their challenge cultivates in their avoidance of conflicts or issues.
Did you figure out your type? Through the Enneagram Test, we are able to expand upon new insights future growth and success in the workplace.
Take the Enneagram Test Here: https://www.eclecticenergies.com/enneagram/test
Learn More About Your Enneagram Number Here: https://www.enneagraminstitute.com/type-descriptions
There’s nothing worse than having your creativity well run dry, especially when being creative is part of your job title. If you’ve tried just about everything to get your spark back but nothing’s working, don’t give up! Here are 4 proven ways to help reignite your creativity.
Make One Change
Sound simple? Because it is simple. It’s easy to get caught up in old habits that hold us back from trying something new. Research found that unusual events can break existing cognitive patterns, thus improving flexibility and creativity. By making one single change to your daily routine, your chances of sparking a new idea skyrocket.
Take a different route to work. Switch up your breakfast. One little change is all it takes!
Get Inside Your Customer’s Head
Creating content centered around your ideal customer allows you to stay relevant and develop fresh ideas. Studies show that the most successful brands go to great lengths to make sure employees understand the experience of their customers. Stop thinking like you and start thinking like them.
What are their interests? How do they communicate? This will change your perspective and give you the creative outlook you’ve been craving.
Look for Ideas in Unlikely Places
Sometimes the best ideas are found in the most unexpected places. It’s been proven that switching environments can lead to positive brain stimulation within individuals. Go outside your comfort zone by searching for inspiration in places besides the office.
During your commute. While you’re in the shower. Let the world around you re-spark your creativity.
Take it Old-School
Step away from the computer screen and unplug yourself from all distractions. Try working with pen and paper to boost productivity and ignite your creative mind. Research has found that writing long-hand requires the writer to process ideas more thoroughly than typing on a keyboard, leading to deeper exploration.
Physically write ideas instead of typing them. Bounce your ideas off someone face-to-face instead of over email. It’s time to go old-school!
Instead of accepting defeat, try filling up your creativity well with these 4 tips!
Once upon a time… in a dark and clueless world, businesses based their decisions on unreliable gut feelings and default “the way things have always been done” excuses.
Well, not anymore! Today, data is providing invaluable insight into the world of business and marketing. It continuously fuels the desire to learn, ask questions, take risks and analyze results. Data keeps you relevant.
Once you’re able to learn from data, you can start using it to your benefit.
Data Answers Questions
Trying to find answers without data is a lot like trying to hit a bullseye with your eyes closed. Start by asking a question and then design a strategy that is capable of getting the answers you need.
For Example: Is Facebook the best option for your business? To find out, setup Facebook analytics and design posts to get the insight you need. When analyzing these posts, look for overall benefits such as reach and engagement, rather than the overall numbers of shares and likes. When you carefully compare with other social media platforms, and give it enough time, you will have enough data to answer if Facebook is the best choice.
Data Provides Customer and Market Insight
Use data to keep tabs on industry-wide trends, market tendencies and customer developments. It all starts with curiosity and a need to grow.
For Example: Let’s say you’re releasing a new product, and you need to choose a marketing emphasis between a social media or an Adwords campaign. How do you pick? We’ll… it depends! What do your potential customers want to see and what will make them respond? What are your competitors doing? Just make sure you design campaigns that will answer these questions, specifically. It is only through data that you will learn what really works.
Data Drives Performance
Everyone fails, but not everyone has the strength to learn from those failures. As a business, it’s crucial to follow and track specific metrics, including productivity, sales and even employee happiness. Through this data, you become informed of what’s working and what’s not, along with what you need to change to be successful.
For Example: Have you noticed a recent decrease of productivity among your employees? Collect your own data by asking questions or sending a survey to all employees. Rely on the results to make insightful decisions. You want decisive action to quickly resolve the situation.
Stop living in the dark when the clues you need are in the data.
Now’s the time to introduce your business to data so you can start learning today!
With over 1.3 billion users who watch a total of 500 billion videos per day, YouTube is one of the most effective platforms for digital marketers. But how can you make your videos stand out compared to the other 35 hours of videos uploaded every minute? Start with your intended audience.
Make Your Channel Findable
It’s simple. The easier it is to find your channel, the more views your videos will rack up. In order to do this, focus on these three key areas: title, description and tags. Make your title as short and as keyword-rich as possible. Use the description for detailed content, call-to-actions and URLs. Most importantly, always tag your video! Be sure to include any and all related keyword tags when uploading to broaden your reach even further.
Show Off Customer Testimonials
The beauty of video? People trust actions more than words. YouTube is the perfect place for you to showcase happy and honest customer testimonials as a low-cost promotional tool toward your intended audience. Building a reputation and establishing connections with viewers will not only increase sales, but it will also create loyal consumers who keep coming back for more.
Product Placement + Mindless Entertainment
YouTube is an entertainment platform. Viewers want funny, emotional and even outrageous content that captivate their attention, even just for a few minutes. Your company can jump on this bandwagon and produce videos that offer mindless entertainment paired with subtle product placements or marketing messages that relate to your brand. This creative, soft-sell approach is key to reaching your intended audience.
Not all companies take advantage of YouTube for digital marketing, but the ones that do (and that do it right) are quickly becoming some of the most well-known brands across the world. Trust us, you don’t want to miss out!
Let Dazium help start your YouTube journey today by clicking the button below!
Data is listening It’s the buzz of a phone, the click of a mouse and even the static on a television. There’s no such thing as ignoring data in the business world, but you can always use it to your advantage. Let me explain…
Every Business Starts with a Customer
Anyone with the slightest bit of experience will tell you that the number one rule in business is to always keep the customer happy. What’s the easiest way to accomplish this? Knowing and understanding your customers. How do you do that? With data. Data-driven insight explains who your customers are, what they want and how to keep them coming back. Once you figure out why they care, you can start communicating effectively.
Everything Marketing Should Start with a Question
You know what they say… When you assume, you make an ass out of YOU and ME. If you’re looking for answers, you must first ask the right questions. The beautiful thing about data is that it always tells a story. Once you publish your efforts, data is automatically created. From analytics and demographics to figuring out what works best for your audience and why, data doesn’t just give you the facts, it gives you the answers.
Everything Should End with an Answer
So, you found the answer to your original question, but now what? Now you ask another question and another one and another one until all of your questions are answered and the voicemail box is full. Even then, you’ll find yourself wanting to learn more. Asking questions is important, but getting answers is what enables you to find out what failed and what is next.
Every Call Leads to Continual Improvements
Ring, Ring… Hello? It’s data calling and it wants to talk to you. If you listen closely, data can reveal the secret of what it takes to improve your marketing strategies. No bias. No presumptions. Only the truths and facts that come together to help boost your signal. So, don’t hang up, your conversation with data is just beginning.
Contact Dazium Design Solutions at 816-842-0001 or visit our website at dazium.com.
As your social media marketing strategy expands into online advertising, it’s important to understand how exactly to run a successful advertisement on social media.
Start by Choosing a Platform
Every major social media network offers advertising options, so be sure to consider the following when picking a platform:
Facebook – designed to help achieve one of three broad types of objectives: awareness, consideration or conversion.
Twitter – works best for website clicks, tweet engagement, follower gain, video views and app installs.
LinkedIn – intended for business growth by building brand awareness, driving website traffic and generating leads.
Instagram – owned by Facebook, so advertising options support the same objectives as Facebook.
Identify Your Audience and Create Client Profiles
Social media advertising gives you complete control over audience targeting, making it easier to reach your ideal consumer. Once the ad it written, and your objective is chosen, it’s time to decide what audience type is the most likely to convert. Is it men? Women? Where do they live? Older? Younger? What are their interests? What does their income look like?
Client profiles are not always perfect to start. It takes time and experimentation to find your perfect niche that will help bring your campaign to life.
Make a Timeline and Stick to a Budget
Social media advertising allows you to control the amount of time an ad runs and how much it costs. We have found that the most successful social media ads run from 5-7 days. Budgets are determined per day or per total campaign, making it easy for you to set and stick to a budget that’s right for you. Think strategically and execute your plan.
Online advertising is not easy. But if you follow these 3 steps, you’ll find yourself running successful social media advertainments in no time.
Need help form the experts themselves? Dazium offers extensive social media services that are guaranteed to expand your business. Contact us today!
If one picture is worth 1,000 words and a video is shot at 30 frames per second, then 1 second of a video is equal to 30,000 words and therefore a one-minute video (60 seconds) x 30,000 words = 1.8 million. Boom.
How to Make Your Voice Heard
The most effective types of internal communication start with a shared vision. It takes responsibility and respect from both executives and employees to create memorable images that leave an impactful impression. As a leader, it’s your job to communicate in way that your employees are receptive to. This is the power of video. Video takes away the hassle of writing email after email by taking the main concept and turning it into engaging message that is makes your voice heard.
Change Your Culture
All it takes is one video to get the whole company talking. Video is an extremely powerful storytelling medium that allows for viewers to immerse themselves into the message and connect in a way that is just not possible with written or spoken words. When things start changing, employees want to understand why. Give them the answer they are searching for in an easy-to-make, impactful video that adds emotional context and unforgettable illustrations.
Actions Speak Louder Than Words
The sooner you start transforming messages into visuals, the quicker your employees will become motivated to jump onboard of your cultural change. Employees want to feel like they’re part of something, that their work matters and that they are valued and heard. Videos can do exactly that by supplying a two-way conversation in ways that other mediums don’t allow. Start showing rather than telling with videos that will bring the whole company together as one.
Fact: If you want loyal customers, you must establish an initial connection with them in order to gain their trust. Once you have their trust in your back pocket, there’s no limit to the support they will show your brand. But how to you gain this special type of trust? The single most effective way is to prove that your brand is ran by humans.
#1: Show Off Your Funny Bone
All business and no play? No more. Customers need to see that your priorities are not just about selling a product or service. Prove to them that you’re a human who can put aside your seriousness and have some fun. Whether the humor is coming straight from you, or simply by sharing other funny content that already exists, your customers will love that fact that even though you are a business, you still allow yourself to have fun.
Why did the woman dump her marketer boyfriend? Lack of engagement! (See, we told you!)
#2: Tell Authentic Stories
Quite possibly the easiest way to humanize your brand? Make yourself relatable. Don’t spend all your time online just talking about how great your company is… Instead, be open, be honest and be real. Sharing authentic stories about your failures, hardships and lessons that you’ve learned will help customers better relate and sympathize with you. You can even share stories about your customers who previously struggled but then achieved success with help from your company/product. This will not only help humanize your brand but boost sales too!
The more open you are, the more trust your customers will give you.
#3: Express Appreciation for Your Customers
The best feeling in the world? Feeling valued. Letting your customers know that you care about them and appreciate their business is an easy way of establishing brand loyalty. The most effective way to do this is by offering special discounts with personalized messages to stand-out customers. Even a simple welcome/thank you email can turn one-time buyers into lifelong patrons. It’s truly amazing what a little bit of gratitude can do to help humanize your brand.
Customers need to be appreciated. Remember: without them, you are nothing.
Now’s the time to give a face to your company and start interacting with the people who made you who are today. Your current and potential customers are all waiting for you to make the first move. So, open up! Be funny! Be thankful! Be real! And above all, be you!
*** Tip: Social media is one of the best ways to humanize your brand! Too many people see it as a way to sell, not to connect. Let Dazium get you started! View our social media packages below.