Top 3 Social Media Marketing Pitfalls You Must Avoid

It’s estimated that 3.6 billion people use social media worldwide, and this number is only expected to grow. Since your target audience is part of this overall user count, it’s crucial to understand the dos and don’ts of social media marketing. By avoiding the common missteps below, you’ll be more likely to reach your audience, build a relationship with your followers and achieve your marketing goals.

Pitfall #1: Focusing Too Much on Follower Count

Follower count is important, but it’s not everything. What matters most is how you keep and interact with those followers. Make sure you’re posting consistently and posting content your audience wants to see. Reply to your followers, engage in their questions and respond to customer service issues so they know there’s a real human behind your brand. In terms of followers, it’s always important to prioritize quality over quantity.

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Pitfall #2: Over-Posting Salesy Content

The content you post for your followers will either keep them coming back for more or cause you to get lost in the social media void. Instead of creating content that aims to sell, create content that informs, inspires, educates and entertains. This is the type of content followers want to see from their favorite brands. When debating what to post, always remember that the majority of your content should focus on the customers themselves, rather than your business or what you’re trying to sell. 

Pitfall #3: Doing It All Yourself 

Maintaining an engaging and effective social media presence is a full-time job, and nobody can do it alone. From writers and designers to advertisers and managers, social media marketing takes a team of dedicated individuals. So when your budget allows, use a variety of in-house and external resources to spice up your social media game. Generally speaking, the more talent you have on your team, the more your social media has the opportunity to grow.

Social media is fun, but it’s not always easy. By avoiding these three pitfalls you can put yourself and your brand on the fast track to success. Looking to take your social media to the next level? With Dazium, you’ll never have to do it alone. Contact us today!

Finish the Year Strong with These 5 Digital Marketing Tips

2020 is coming to an end (thank goodness), and there’s no better time to hit the digital marketing ground running than right now. If you want to finish the year off strong, here are 5 digital marketing tips that you can’t ignore:

#1: Prioritize Retention

So you had a great year, but now you’re looking to carry this success over to 2021… All you’ve got to do is prioritize retention. Keeping customers around is an extremely important, but it’s something only an alarmingly small percentage of businesses consider a priority. Try developing a retention marketing strategy before the start of the new year!

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#2: Make Decisions Based on Data

Too many marketers are simply going through the data motions because they “know” that the actions they’re taking are what they’re “supposed” to be doing. If you’re not seeing positive feedback in your data, it’s time to make a change. By basing your decisions on data, you are setting yourself up for a new year of success!

#3: Give Your Brand a Refresh

At the end of every year, brands should always set aside time to review and refresh. This doesn’t mean restarting from scratch, it just means upgrading what you already have. Consider giving your brand a refresh this month on social media, your website or anywhere else you conduct digital marketing. This is guaranteed to bring a breath of fresh air to your brand!

#4: Think Bigger and Bolder

It may be the end of the year, but it’s the start of a new mindset. Now that you’ve had time to review, it’s time to start thinking how you’re going to advance in the upcoming year. The bigger and bolder you are, the better return you can expect to receive. What are you waiting for? If you want to be better, you have to think better!

#5: Know What You’re Talking About

The marketing landscape is constantly changing, and you’re required to change with it. This means staying up-to-date on everything digital marketing. If you truly want to optimize your efforts, then start studying to build up your knowledge level. There’s always something new to be learned!

This year has been unpredictable – but if there’s one thing we can count on, it’s that next year will be here before we know. Follow these 5 digital marketing tips or contact Dazium today to finish off 2020 strong!

How to Deliver Outstanding Customer Support in Such Uncertain Times

It’s 2020, and the struggle is real. During uncertain times like this, around 86% of American consumers think that now it’s more important than ever before for businesses to be transparent and have a holistic approach to customer support. And those Americans are correct. Here’s how your business can step up and deliver the needs of your consumers during such uncertain times:

Think Digitally

As your business changes the way it operates, you should also be adjusting your methods of communication. Face-to-face communication is diminishing due to the pandemic. So now is the time to think digitally. By taking advantage of messaging tools, chat bots, email blasts, social media and outbound calling, you can provide your customers with nearly instantaneous support.

If it’s not digital, it’s not fast enough.

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Stay Positive

The only way to combat the negatives is to overpower them with the positives. Customers often look to businesses for encouragement and support. Now more than ever this remains true. Focus all of your marketing and communication efforts on what your product or service does for them. If you’re promoting positivity, chance are, your customers will recognize and appreciate it, leading to more sales and increased customer loyalty.

Positivity always plays a role.

Be Inclusive

There has never been a time more important than now to prioritize inclusivity across your business. Customer want to feel heard and appreciated regardless of outside factors. All customers should be treated the same. That means you need to start thinking beyond your target demographics. And don’t forget, there is always room to improve your inclusivity.

The more inclusive you are, the more customers you will support.

Time may be uncertain, but your business doesn’t have to be. By thinking digitally, staying positive and being inclusive you can ensure the delivery of outstanding customer support in such uncertain times. Contact Dazium to learn more!

3 Spooky Marketing Mistakes to Avoid

The fall season is here and a great marketing opportunity is near. While ghosts, witches and haunted houses can be haunting, there’s nothing scarier than continuing to make the key marketing mistakes covered below. Now’s the time to revive your digital presence back to life and turn your spooky mistakes into gold.

Mistake #1: Inconsistent Branding Across Platforms

Profile pictures. Headers. Bios. All of these elements play an important role in maintaining a solid social media presence. However, it’s easy to forget that these should be the same across platforms. By keeping your branding consistent, visibility and recognizability among followers is immensely boosted. Eliminate confusion and get consistent!

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Mistake #2: Focusing on Product/Service Over Customer

Your brand isn’t what you offer, it’s who you offer it to. Keep this in mind when generating content, and we guarantee this outlook will change your marketing game for the better. Customers want to feel valued and understood. By making them your first priority, you will drive sales and transform first time buyers into loyal, repeat customers!

Mistake #3: Treating Organic and Non-Organic Growth as Equal

Digital advertising is great, but it’s not everything. Sometimes, it’s just a waste of time and money. Instead, focus on building your organic growth and response. This is much more meaningful when looking at the bigger picture. By optimizing your website for SEO, using trending hashtags in your social media posts and collaborating with other brands/influencers, your organic growth will go through the roof!

Feeling spooked by these marketing mistakes? We can help! Dazium knows how important it is to stay on top of marketing efforts. Reach out for a consultation with our marketing experts today!

Working from Home: 3 Tips to Help You Create Great Content

The world around us is changing… and so is the role of content creators. While working from home may seem to create remote limitations, it’s actually an opportunity to experiment with new perspectives and create content that align with the current environment. It’s time to adjust your content creation strategy and here’s how:

Experiment with New Types of Content

With users spending more time than ever on social media, now is the perfect time to start experimenting with your content. The best way to do this is by testing out new formats and seeing what your audience reacts to most. Try making simple videos or gifs, hosting live stories or bringing in new influencers. The more time you spend working from home, the more time you have to experiment and get creative!

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Find the Right Tools

When working from home, staying organized should be your number one priority. If you’re organized, your content will be too. Utilize online social media management tools to keep all your content in one place. Always have your smartphone on you for easy uploads, photo editing and more. While you may not have the same tools available, you can still make killer content with these helpful tools!

Seek Outside Help

It’s easy to feel isolated when working from home, but great content requires the collaboration of creative minds. Schedule team meetings to go over your ideas and brainstorm new ones. Hire freelance writers or designers to spice up your content. The more you collaborate, the more successful your content is likely to be. You can’t expect to do everything on your own. Seeking outside help is what will take your content from good to great!

Creating content remotely sounds like an incredible challenge, but it’s also a fantastic opportunity to update your strategy and connect with your audience better than ever before. Looking for expert content consulting? Reach out to Dazium for more information!

The Basics of Social Media Branding: 3 Actionable Strategies

A brand is more than a logo or tagline. A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand. When it comes to social media, this type of branding is key. It takes strategy, stability and lots of practice. Lucky for you, we’re here to share our top 3 actionable social media strategies that you can implement to take your branding from the basics to the best:

Keep Consistent Across Platforms

Consistency. Consistency. Consistency. You need to ensure that all logos, banners, bios, handles and posting cadences are consistent with your brand guidelines. Make sure to audit these regularly and adjust as needed. You also should maintain a consistent upload schedule, aligning content with the look and the feel of the branding you have established. Once you’ve got this in place, the rest will follow. Be smart and stay consistent!

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Create Share-Worthy Content

It’s time to leverage your expertise to form a niche that REALLY cares about what you’re saying. What is your value? What do your followers need and want? If you can answer these questions, then you’re on your way to creating valuable content that is sharable and personalized. This helps you figure out which content is most likely to gain visibility on your social networks and can help you make strategic decisions moving forward. Be an expert and think strategically!

Extend Your Visual Branding

Social media isn’t just about the writing – it’s about the design, too! Facebook posts with images get 2.3x more engagement, and tweets with images receive 150% more retweets than tweets without. This is because graphics have the ability to capture attention more than text ever could. Figure out what killer images mean to your brand, and then deliver on image-centric platforms. Be creative and have fun!

That’s it – those are the basics to social media branding. Are you ready to make some magic? Contact Dazium for even more social media branding consulting tips and advice!

Marketing Masters: 5 Brands That Inspire Us and Why

These days, successful marketing is all about establishing a powerful brand. Stories that spark relatability. Stunning visuals. High-tech experiences with a human touch. Measurable and meaningful business results. Branding doesn’t sell products, it tells stories. Here are 5 outstanding brands that we should all by inspired by:

Dove – Be Your Beautiful Self

We support FEMALE POWER! And so does Dove. This brand is all about empowering women to find their beauty from within. Through several campaigns featuring real women and real experiences, Dove connects to a specific target audience on a level much deeper than selling body care products. Their branding is: EMPOWERING.

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Planet Fitness – Judgment Free Zone

We support HEALTHY LIVING! And so does Planet Fitness. This brand targets the total opposite of traditional gym consumers. Planet Fitness redefines fitness by making people feel accepted so they can confidently start their health journey. Marketing a non-gymtimidation environment is the primary reason for success. Their branding is: SUPPORTIVE.

Glossier – Skin First, Make-Up Second

We support SELF CARE! And so does Glossier. This brand is constantly adapting as the beauty industry continues to rapidly change. Through social media influencers, Glossier is able to connect to their ideal audience. By embracing new digital marketing strategies, Glossier is able to set themselves apart from tradition beauty retailers. Their branding is: INFLUENCIAL.

Airbnb – Belong Anywhere

We support SEEKING ADVENTURE! And so does Airbnb. This brand singlehandedly revolutionized the travel industry by introducing a new form of lodging. Instead of promoting accommodations, Airbnb focuses their marketing on user experience. Pitching dream-like adventures, they are able to easily get consumers interested. Their branding is: INSPIRING.

Ben & Jerry’s – Peace, Love and Ice Cream

We support TREATING YOURSELF! And so does Ben & Jerry’s. This brand continues to push the boundaries of ordinary flavors and quality. By being best in the business, Ben & Jerry’s developed a reputation that speaks for itself. This world-famous brand stays in the spotlight by staying active on social media and engaging with their fans. Their branding is: CREATIVE. 

Feel like upgrading your brand now? Contact Dazium for a consultation today!

Build Your Brand: 3 Growth-Hacking Strategies for LinkedIn

Facebook… Instagram… Twitter… They’re all great for social marketing. But what about LinkedIn? This is by far the most effective platform for forming business connections and growing your personal brand on a professional level. If you’re hunting for a bear, you’ve got to go where the bear lives.

Here are 3 strategies you can start implementing to boost your LinkedIn game today:

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Use the Right Keywords

LinkedIn is a lot like a search engine. Recruiters, brand marketers and even CEOs use this platform to find people simply by typing in a few keywords or phrases. This means that you need to optimize your LinkedIn profile, especially your “About” section, to include keywords that relate to you and your personal brand.

Add Rich Media Content

While text is important, graphics will always be superior. To help showcase your knowledge and skills, make your profile pop with a portfolio of embedded media content. Add pictures, videos, case studies, blogs and more by uploading content to the “Projects” section of your profile. This will let your experience do all the talking for you.

It’s All About Smart Connecting

Stop swapping business cards and start connecting on LinkedIn. Not only does this help save the environment, but it also gives you an opportunity to continually stay on the radar of others. After connecting, be sure to send a simple message re-introducing yourself and your brand. Overtime, this will help you form stronger connections that can lead to closing deals.

You’ve made it to the cave… and now it’s time to go get those bears! In all seriousness, no professional should be without an active and up-to-date LinkedIn profile. It’s the platforms of all platforms. Learn more about establishing a professional online presence by contacting @DaziumDesign now!

Social Media Marketing: Flipping Followers into Customers

If you’ve ever created content for social media, you know that online engagement doesn’t necessarily equal sales. But what if we told you that there was a formula that made this possible? Flipping followers into customers is easier than you think, it just takes a little bit of strategy, trust building and execution skills. Here’s what you need to know:

Step 1: Think Strategically

Find the problem of your consumer and become the solution. This is often easier said than done, but once you figure it out, the rest of your strategy will fall into place. At least once a week, try to incorporate this solution into your social media posts. Whether it’s addressing your audience as “you” or offering specific tips that followers can use, this strategy allows you to personally connect… putting you in the perfect position to start building trust.

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Step 2: Build Trust

Trust can’t be bought, it has to be earned. Now that you’ve connected with your audience, it’s time to prove your worth. This can be done by getting personal! You can share behind-the-scenes posts, create client success stories, pull testimonial quotes, upload real pictures and more to help your audience get to know the people behind the business. By using social media to accomplish this goal, you are one step closer to executing the actual sale.

Step 3: Execute Sales

It’s all about your call-to-actions. You have the strategy and you have the trust… Now, you have to execute! To do this, naturally lead your followers to the next step in your funnel. Whether this is a referral link to your website or a direct email opt-in, these call-to-actions are the most important part of actually executing a sale. Do this step at least once a week and you’ll be able to successfully flip your followers into customers.

We know social. Looking to expand your social media marketing efforts? Contact Dazium today!

How Good Communication Can Save Your Brand During Quarantine

With COVID-19 forcing businesses to shut their doors left and right, revenue is slowing down and causing a significant loss of clients and projects. With emotions running high, it’s essential to consider the repercussions of what you say or don’t say in this time of distress. It’s time to slow down, take a breath and make a plan. 

Consider these best practices for effective brand communication:

Utilize Genuine Marketing

Everyone is struggling right now. Instead of focusing on the number of sales you make, push your marketing efforts to be more genuine. Try relating to your audience with a social post about working from home or a friendly newsletter discussing how your business is adjusting. Customers and clients  love to see the people behind the businesses.

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Focus on the Positives

We’re living in a world full of uncertainty, delay and crisis. However, the last thing your brand should do is promote this negative outlook. Try focusing your communications on the positives! Use your current capabilities and expertise to offer value to those in need. Doing this will help keep your energy focused on positive, forward-thinking solutions when times get tough.

Communicate in Real Time

As things change, so should your communication efforts. By creating a near-instantaneous stream of communication between you and your audience, your brand can successfully develop a new level of trust. One easy way of doing this is by generating your content in advance and updating it as new information/news becomes available.

While we all may be in quarantine, that doesn’t mean our brand communication should waver. Need more communication advice when it comes to your business? Contact Dazium today!

7 Skills You Can Master While in Isolation

We all tend to go a little bit stir crazy during self-isolation periods. But it’s how we utilize this time to grow as individuals that strays us away from our comfort zone of complacency. So turn off the TV and grab your computer – here are 10 impressive skills you can master in isolation:

Video Editing

If you’ve ever wanted to write, produce, film and edit videos, now’s your chance. There are several different editing software options available to you. Just pick one and start learning! 
Recommended Tools: Final Cut Pro X, Adobe Premiere Pro CC, iMovie

New Language

Spanish? German? French? Learning a new language may not be as hard as it seems. Use your spare time in isolation and become bilingual in no time!
Recommended Tools: Duolingo, Rosetta Stone

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Public Speaking

Everyone could use a little extra practice when it comes to public speaking. It’s time to get over your fears and step up your game with these tools designed to help turn you into a pro speaker!Recommended Tools: VirtualSpeech, Speech Tools, Prompt Smart

Photoshop

Want to get a little more creative with your designs? Photoshop is a skill every creative person needs to master. Check out these photoshop programs to unlock your potential!Recommended Tools: Adobe Photoshop, Gimp, Adobe Lightroom

Coding

Whether you’re a beginner or professional, it never hurts to brush up on your coding skills. Take advantage of these user-friendly coding tools and get your code on!Recommended Tools: Visual Studio Code, Notepad++

Time Management

Let’s admit it, we all need a little help when it comes to managing our time. Go ahead and start tracking how you spend your time in isolation so you can increase your efficiency!Recommended Tools: Clockify, nTask, Focus Booster

Microsoft Essentials

In today’s line of business, Microsoft is essential. Use your extra time to expand your skillset and learn more about the vast capabilities of these important tools!Recommended Tools: Excel, PowerPoint, Word

Are you ready to start embracing isolation and mastering these skills? Go for it… because you now have all the time in the world! And good news – Dazium is here to help! Follow our blog and social media accounts for more information on all things small business and marketing!

How to Support Local Businesses During a Crisis

As of 2018, there are 30.2 million small businesses in the United States, providing jobs for more than 58 million employees. Right now, many of those small businesses are trying to figure out how to adapt to this new world during the COVID-19 crisis. But they can’t do it alone… Here are 3 things you can do to support local businesses during this time of need!

Take Advantage of Online Shopping

With many storefronts closing down and switching to purley online services, it’s important for us as a community to still support businesses online. From food takeout and delivery to boutiques and pet shops, most of your favorite local shops are available now online! So while you may not be able to get out on the town and shop until you drop, you can certainly help support local businesses with just a few clicks. PS: Don’t forget to tip!

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Spread the Digital Word

Need to cut back on online shopping expenses, but still want to support local businesses? Share, share and share some more! Now is the perfect time to start advocating for your favorite small businesses by shouting their names from your digital rooftop. By simply sharing a post on your Facebook or Twitter feed, you can not only spread positive word-of-mouth recommendations, but you can also directly influence sales. PS: Leave an online review while you’re at it!

Pay Now, Go Later

While visiting your normal shops may not be an option right now, you can always pay now and go later. Through the purchase of gift cards or online vouchers, many local businesses are able to collect funds during this difficult time in order to stay afloat. Once their doors are open again, you are able to cash in and actually enjoy the experience! PS: Call your favorite business beforehand to see if they are offering any special deals!

At Dazium, we know small business because we are a small business. Don’t forget to support local in this time of uncertainty. We’re all in this together!

5 Tips for People New to Working From Home

In the midst of the new coronavirus pandemic, companies are packing up their workers and shipping them off to start working from home. This sounds like a sweet gig, right? Lounging around in your pajamas all day and having Netflix play in the background 24/7… It seems great, but being successful in this whole new world might be more challenging than you think. Here are 5 things you need to know when being new to working from home:

#1: Set Up an Office Space

Unfortunately, working from the comfort of your cozy bed isn’t going to bring you much productivity. Having a dedicated space is a key (and often overlooked) aspect of working from home. Ditch the bed or couch, and find a spot that is designated ONLY for working. Having this professional zone will instinctually help slip you into work mode every time you sit down!

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#2: Use Technology to Stay Connected

There’s no such thing as too much communication, especially in uncertain times like these. Break out of your isolation bubble with helpful tools like Zoom and Microsoft Teams. With these face-to-face video conferencing features and in real-time chatting capabilities, it’ll be just like you’re back in the office. Remember, the more you communicate the more success you will find working from home!

#3: Stay Organized with To-Do Lists and Planners

It’s easy to get distracted at home. To avoid this, kick off every day with a to-do list that outlines and prioritizes your daily tasks. As you make progress throughout the day, check off your list one by one. For future preparation, grab a planner and schedule important due dates in advance. Staying organized and free of distractions is an absolute necessity when adapting to a new home workflow!

#4: Set Reasonable Expectations

Mixing your personal and professional life is unavoidable when working from home. But setting boundaries and expectations will help draw a line in the sand between the two. Enforce a hard limit at the end of the day when your scheduled work hours are complete. Then you can start distancing yourself from work and avoid working nonstop. This step is crucial for all you workaholics out there!

#5: Stick to Your Normal Routine As Much As Possible

Although there’s nothing normal about the current state of our world, we can trick our brains into thinking everything is fine by maintaining our normal routines. So, stop sleeping in and not getting ready in the morning. Eat your typical lunch and take your usual breaks. The closer you stick to your every day routine, the more productive you will be!

Working from home is great… Except when it’s not. These tips will help make sure that you’re successful, both at getting your work done and at maintaining your mental well-being. Follow @DaziumDesign for more helpful tips as we navigate the world of business during COVID-19.

4 Tools Every Social Media Manager Needs in 2020

With the social media landscape constantly shifting, it’s essential for social media managers to stay on top of all the latest features and techniques. But you can’t do this alone – Here are 4 tools that are guaranteed to make your job easier:

1. Buffer – Scheduling Tool

Questioning how and when to schedule your social posts? Buffer has drag-and-drop scheduling features across almost all social media platforms. By creating an organized social media calendar and providing insights for ideal posting times, this is one of the most used social media scheduling tools in the industry!

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2. Adespresso – Ad Tool

Looking to optimize your online advetising budget? Instead of relying on traditional testing, Adespresso runs massive advertising tests in a fraction of the time and with a fraction of the cost. If you want to optimize your marketing spend and ROI, this tool lets you imput different variations of text, images, calls to action and more for the best results possible!

3. Sprout Social – Analytics Tool

Need to successfully collect and analyze your social media analytics? Sprout Social is an all-in-one analytic solution for tracking multiple social media accounts. This tool gives a full overview of your account’s followers, engagement rates, reach and growth. Sprout Social can be particularly useful when managing several different accounts!

4. Canva – Creative Tool

Not a trained graphic designer but need professional-level graphics to use for social? Canva is an easy-to-use website that turns beginners into experts with pre-made templates and layouts that have unlimited possibilities. Choose your colors, fonts, images and more to create beautiful graphics that are sure to generate a positive response online!

Need more advice when it comes to social? Dazium is here to help! Contact us today.

TikTok: It’s Time to Take Advantage of the Latest Social Media Craze

R.I.P. Vine and hello TikTok! With over 500 million monthly users, TikTok is becoming just as prevalent in the world of marketing as platforms like Facebook and Instagram. So, where do you start and how do you take advantage of this latest social media craze? Start here!

See Trend, Do Trend
The Renegade Dance. This is for Rachel. Put A Finger Down.

We know them. We love them. They’re what make TikTok so universal and widely appreciated – TRENDS. If there’s one thing to take advantage of on this platform, it’s following and recreating trends in your own unique and creative way. Large businesses like Chipotle and the NBA are already doing this, and killing it. See a trend and do the trend, it’s that simple!

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Launch a Hashtag Challenge#HariboChallenge. #FakeTravelChallenge. #RaindropChallenge. 

On TikTok, HASHTAGS are your best friend! One of the easiest ways to spike engagement on your content is by launching a hashtag challenge. This encourages your viewers to get involved and in return, creating even more content for your brand. These challenges should be entertaining, silly and above all: creative. The possibilities are endless, so get creating!

No Such Thing as Too Much ContentUpload Schedule. Algorithm. Content Limit.

Nope. Nope. Oh… and nope! Unlike other commonly used platforms, TikTok is unique in the sense that factors like upload schedules, algorithms and content limits aren’t as restricting. When using TikTok, it’s your brand’s chance to go wild. Post 20x a day if you want! In fact, this could help your chances of going viral and gaining major views. You don’t have to limit yourself!

Are you loving TikTok as much as us but you just don’t know where to start? Get in touch with Dazium’s social media experts for a baseline consultation!

3 Social Media Trends to Watch in 2020

Did you know that 3.2 billion people across the world are active daily social media users? As social media marketing continues to thrive and evolve, it’s essential to breakdown trends so we can anticipate the future of social platforms. Our businesses depend on it.

The Death of the “Like” Button

Adios, likes! Apparently judging our self-worth based on online “likes” isn’t actually the best for our mental health. Who knew? Huge social media sites (including Instagram) are stripping numbered likes from their platform as a way to depressurize influence and combat fake engagement. This might be the biggest social media change of the year!

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The Seamless Incorporation of Social Shopping 

Shop until you drop? No longer necessary! Ecommerce is nothing new, but social shopping is now becoming one of the most mainstream retail channels available. As more networks begin to introduce pro-selling features and shoppable posts, us brands and marketers can leverage this new trend into our sales strategies and more!

Video Stories are Taking Over

Move over, pictures! Video content is here to stay. From the viral app TikTok to the original platform of YouTube, videos are now taking over 82% of all internet traffic! Being able to capture user attention in just seconds is going to become to main purpose of video stories in the new year. If you’re not currently creating videos, it’s time to get started!

Stop depriving your business of expert-level social media! Contact Dazium today to step up your social game at 816-842-0001.

Recap: Evidence of the Best Marketing Trends of 2019

The year is coming to a close and we are ready to see what the future of marketing holds. But before we can jump into 2020, let’s take a second to reflect on the best marketing trends of the past year! 

Chatbots are Taking Over Customer Service

More than 80% of businesses will have chatbots by 2020!

There’s nothing more convenient than having an automatic chat feature to help serve your customers online. At any time of the day, chatbots can guarantee a fast response with little to no effort required by you. It’s no wonder this trend is blowing up! 

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Voice Search is Booming

50% of all searches will be via voice by 2020!

Hey Google, why is voice search so popular? Less time! No hands! Hassel free! We already incorporate voice commands like Siri and Alexa into our everyday habits. Now, browsing the internet and finding content is becoming the norm. If you can say it, you can search it! 

Influencers are the New Top Marketers

2/3 of marketers plan to increase their spending on influencer marketing in 2020!

Reality TV stars. The Kardashians. YouTubers. We all know the power of social media influencers. Marketers are taking advantage of this trend and using influencers to drive sales and increase reach. If influencers are taking about it, so is the rest of the world.

The proof is in the evidence – these 2019 marketing trends are gaining popularity by the day. If you’re looking for expert-driven marketing advice, contact Dazium today!

The Three Simple Steps to SEO Success

Contrary to popular belief, websites don’t just build and grow themselves. It takes planning, strategy and whole lot of grit to get your website to the top. So, where do you start? SEO.

Search Engine Optimization (SEO) drives organic results on search engines, allowing your website to outshine competitors. Here are the three steps to your SEO success! 

Step One: Understand Your Target Market
A Planning Process

Just like running a marathon, the only way to improve your time and track your progress is by developing a solid baseline. The first step to SEO is to conduct a target market analysis for where your website is currently positioned compared to competitors. This will help you develop a strategic plan moving forward to keyword research.

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Step Two: Do Your Keyword Homework

Let’s Talk Strategy

Acing the final exam without any studying? Yeah, right! In order to nail your website’s SEO, you have to identify and prioritize ideal keywords. These targeted words and phrases are the representation of your website on search engines. The more time you spend doing your keyword homework, the better your overall outcome will be.

Step Three: Make Sure Your Website is Fully Optimized

It’s All About the Grit

A car can only get you where you need to go if it’s up-to-date on its maintenance. Websites are a lot like cars in the sense that they always need to be serviced and cleaned up. By creating keyword-focused titles, writing meta descriptions for each page, removing all duplicated content and incorporating a good variety of in and out-bound links, you can ensure your website is fully optimized and updated. Never stop optimizing your content.

All it takes is three simple steps to find your SEO success. Looking for expert-driven assistance? Dazium can help!

Top 3 Social Media Marketing Mistakes You Must Avoid

Fact: 63% of consumers who search for businesses online are more likely to become consumers of brands with a social media presence. Social media is one of the most effective marketing tactics, but only when it’s done right.

Here are the top mistakes to avoid if you want to succeed on the social meeds!

1: Posting Just to Post

Social media is meant to be an ongoing and engaging conversation. Put simply, if you don’t have anything important to say – don’t say it! This content often comes off as unauthentic. Be intentional with your postings, and market your business on your own terms.

Tip: Content calendars are great for strategic post planning!

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2: Lack of Brand Consistency

Tone. Language. Color. Fonts. They all work together to give your social media a uniform and professional appearance. If you want to build and sustain a powerful brand, consistency is key. For maximum effectiveness, every piece of content you create should embody your unique brand essence and style.

Tip: Always establish clear brand guidelines before posting!

3: Treating All Platforms the Same

Twitter, Instagram, Facebook, LinkedIn… the list goes on. The best way to take advantage of social media is by using each platform for its individual purpose. Twitter is great for engaging customers in conversations, while Instagram is ideal for showing off new products and services. Use your platforms wisely.

Tip: Monthly reports can help determine which platforms are performing best!

Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. Contact Dazium today for expert social media marketing services.

How to Create a #Trendy Small Business

Trend•y:
            “Very fashionable or up-to-date in style or influence.”

In the small business world, reputation is everything. And there’s no better way to confirm your clout status than letting the world know just how stylish you are. From viral memes to internet fads, here are the three most effective methods to creating a trendy *AF* business:

Stay Current
Beyoncé’s secret album. The launch of Vine 2.0. Donald Trump said WHAT? The latest Bachelorette scandal. Texting your number neighbor. Kylie Jenner’s skincare line.

If you want to be trendy, you’ve got to be current. This means keeping up with more than just the Kardashians. Customers want to see that your business is active and entuned with the rest of the world. Don’t hesitate to jump on social and join the conversation. Staying current not only attracts buyers, but it also builds lasting B2C relationships!

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#Hashtag #Everything75% of social media users use hashtags, and you should too.

When it comes to social media marketing, these useful little links give your audience an easy way to find your account, blog posts and so much more. Add style and brand to your content with hashtags that emphasize and impress. You can also track your hashtag analytics and other trending hashtags to stay on top of your game!

Expand Your NetworkThe small business industry is all about who you know and who you’re trying to get to know. It really is that simple.

Start building a buzzworthy reputation through an impressive network of contacts. Whether it’s partnering with other small businesses or featuring popular influencers in your content, the more people you establish connections with, the better. Having a strong network of people is trendy business.

Dazium knows trends. But more importantly, we know how to turn trends into business growth and profit. Looking for expert advice? Contact us for a #trendy consultation!

How Does Your Personality Type Perform in the Workplace? (Enneagram Edition)

It’s simple – personal insight leads to success. The Enneagram Test identifies 9 workplace personality types by breaking down specific employee behaviors and how they function in a working environment. So, how does your personality type “fit” into the workplace?

Let’s find out:

Type 1 – The Reformer
Control. Structure. Perfection.

Ones are responsible, hard-working and detailed-oriented individuals. They set high standards for themselves and everyone around them. Reformers only complete tasks in the “correct” way. Their challenge is workability and finding a balance between critical thinking and acceptance.

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Type 2 – The Helper

Empathy. Relationships. Support.

Twos are people-oriented and positive individuals. They are excellent communicators and tend to support the organization above all. Helpers display empathy through their desire to assist others before themselves. Their challenge is self-advocation and personal boundaries.

Type 3 – The Achiever

Success. Achievement. Standards.

Threes are productive, goal-oriented and highly motivated individuals. They are always focused on completing the task at hand. Achievers prioritize high accomplishment that is held in esteem by their work environment. Their challenge is collaborating with others and accepting new ideas.

Type 4 – The Individualist

Innovate. Aesthetic. Emotions.

Fours are creative, authentic and value-based individuals. They prioritize the personal connection they have with their work. Individualists use their own emotions to produce innovative and original results. Their challenge is reducing emotional reactions and not taking things personally.

Type 5 – The Investigator

Knowledge. Observe. Awareness.

Fives are strategic and intellectually-deep individuals. They seek technical expertise and the accumulation of knowledge. Investigators collect personal observations in preparation for taking action in the workplace. Their challenge is working with other levels of mental intelligence.

Type 6 – The Loyalist

Security. Guidance. Preparation.

Sixes are skeptical, sincere and actionable individuals. They are focused on creating structure within their working environment. Loyalists are dependable, especially when it comes to collaborative efforts. Their challenge is minimizing doubt so de-motivation is not initiated.

Type 7 – The Enthusiast

Open. Futurist. Spontaneous.

Sevens are quick-thinking, adaptable and optimistic individuals. They embrace change and turn challenges into opportunities. Enthusiasts thrive under workplace pressure through their ability to multi-task. Their challenge is to acknowledge and accept personal problems and limitations.

Type 8 – The Challenger

Protect. Authority. Direction.

Eights are self-confident, decisive and powerful individuals. They lead and stand up for the people they care about. Challengers show control through their belief of personal authority. Their challenge is adapting to different situations and avoiding the creation of unnecessary conflict.

Type 9 – The Peacemaker

Diplomat. Harmony. Mediate.

Nines are balanced, easy-going and unpretentious individuals. They see all sides of an issue and are able to bring people together. Peacemakers prefer the feeling of serenity throughout their working environment. Their challenge cultivates in their avoidance of conflicts or issues.

Did you figure out your type? Through the Enneagram Test, we are able to expand upon new insights future growth and success in the workplace.

Take the Enneagram Test Here: https://www.eclecticenergies.com/enneagram/test
Learn More About Your Enneagram Number Here: https://www.enneagraminstitute.com/type-descriptions

Reignite Your Creativity with these 4 Proven Tips

There’s nothing worse than having your creativity well run dry, especially when being creative is part of your job title. If you’ve tried just about everything to get your spark back but nothing’s working, don’t give up! Here are 4 proven ways to help reignite your creativity.

Make One Change

Sound simple? Because it is simple. It’s easy to get caught up in old habits that hold us back from trying something new. Research found that unusual events can break existing cognitive patterns, thus improving flexibility and creativity. By making one single change to your daily routine, your chances of sparking a new idea skyrocket.

Take a different route to work. Switch up your breakfast. One little change is all it takes!

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Get Inside Your Customer’s Head

Creating content centered around your ideal customer allows you to stay relevant and develop fresh ideas. Studies show that the most successful brands go to great lengths to make sure employees understand the experience of their customers. Stop thinking like you and start thinking like them.

What are their interests? How do they communicate? This will change your perspective and give you the creative outlook you’ve been craving.

Look for Ideas in Unlikely Places

Sometimes the best ideas are found in the most unexpected places. It’s been proven that switching environments can lead to positive brain stimulation within individuals. Go outside your comfort zone by searching for inspiration in places besides the office.

During your commute. While you’re in the shower. Let the world around you re-spark your creativity.

Take it Old-School

Step away from the computer screen and unplug yourself from all distractions. Try working with pen and paper to boost productivity and ignite your creative mind. Research has found that writing long-hand requires the writer to process ideas more thoroughly than typing on a keyboard, leading to deeper exploration.

Physically write ideas instead of typing them. Bounce your ideas off someone face-to-face instead of over email. It’s time to go old-school!

Instead of accepting defeat, try filling up your creativity well with these 4 tips!

Data, Meet Business

Once upon a time… in a dark and clueless world, businesses based their decisions on unreliable gut feelings and default “the way things have always been done” excuses.

Well, not anymore! Today, data is providing invaluable insight into the world of business and marketing. It continuously fuels the desire to learn, ask questions, take risks and analyze results. Data keeps you relevant.

Once you’re able to learn from data, you can start using it to your benefit.

Data Answers Questions

Trying to find answers without data is a lot like trying to hit a bullseye with your eyes closed. Start by asking a question and then design a strategy that is capable of getting the answers you need.

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For Example: Is Facebook the best option for your business? To find out, setup Facebook analytics and design posts to get the insight you need. When analyzing these posts, look for overall benefits such as reach and engagement, rather than the overall numbers of shares and likes. When you carefully compare with other social media platforms, and give it enough time, you will have enough data to answer if Facebook is the best choice.

Data Provides Customer and Market Insight

Use data to keep tabs on industry-wide trends, market tendencies and customer developments. It all starts with curiosity and a need to grow.

For Example: Let’s say you’re releasing a new product, and you need to choose a marketing emphasis between a social media or an Adwords campaign. How do you pick? We’ll… it depends! What do your potential customers want to see and what will make them respond? What are your competitors doing? Just make sure you design campaigns that will answer these questions, specifically. It is only through data that you will learn what really works.

Data Drives Performance

Everyone fails, but not everyone has the strength to learn from those failures. As a business, it’s crucial to follow and track specific metrics, including productivity, sales and even employee happiness. Through this data, you become informed of what’s working and what’s not, along with what you need to change to be successful.

For Example: Have you noticed a recent decrease of productivity among your employees? Collect your own data by asking questions or sending a survey to all employees. Rely on the results to make insightful decisions. You want decisive action to quickly resolve the situation.

Stop living in the dark when the clues you need are in the data.

Now’s the time to introduce your business to data so you can start learning today!

The 3 Smartest Ways to Reach Your Intended Audience on YouTube

With over 1.3 billion users who watch a total of 500 billion videos per day, YouTube is one of the most effective platforms for digital marketers. But how can you make your videos stand out compared to the other 35 hours of videos uploaded every minute? Start with your intended audience.

Make Your Channel Findable

It’s simple. The easier it is to find your channel, the more views your videos will rack up. In order to do this, focus on these three key areas: title, description and tags. Make your title as short and as keyword-rich as possible. Use the description for detailed content, call-to-actions and URLs. Most importantly, always tag your video! Be sure to include any and all related keyword tags when uploading to broaden your reach even further.

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Show Off Customer Testimonials

The beauty of video? People trust actions more than words. YouTube is the perfect place for you to showcase happy and honest customer testimonials as a low-cost promotional tool toward your intended audience. Building a reputation and establishing connections with viewers will not only increase sales, but it will also create loyal consumers who keep coming back for more.

Product Placement + Mindless Entertainment

YouTube is an entertainment platform. Viewers want funny, emotional and even outrageous content that captivate their attention, even just for a few minutes. Your company can jump on this bandwagon and produce videos that offer mindless entertainment paired with subtle product placements or marketing messages that relate to your brand. This creative, soft-sell approach is key to reaching your intended audience.

Not all companies take advantage of YouTube for digital marketing, but the ones that do (and that do it right) are quickly becoming some of the most well-known brands across the world. Trust us, you don’t want to miss out!

Let Dazium help start your YouTube journey today by clicking the button below!

Lots of People Can Hear, Only Few Can Data

Data is listening It’s the buzz of a phone, the click of a mouse and even the static on a television. There’s no such thing as ignoring data in the business world, but you can always use it to your advantage. Let me explain…

Every Business Starts with a Customer

Anyone with the slightest bit of experience will tell you that the number one rule in business is to always keep the customer happy. What’s the easiest way to accomplish this? Knowing and understanding your customers. How do you do that? With data. Data-driven insight explains who your customers are, what they want and how to keep them coming back. Once you figure out why they care, you can start communicating effectively.

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Everything Marketing Should Start with a Question

You know what they say… When you assume, you make an ass out of YOU and ME. If you’re looking for answers, you must first ask the right questions. The beautiful thing about data is that it always tells a story. Once you publish your efforts, data is automatically created. From analytics and demographics to figuring out what works best for your audience and why, data doesn’t just give you the facts, it gives you the answers.

Everything Should End with an Answer

So, you found the answer to your original question, but now what? Now you ask another question and another one and another one until all of your questions are answered and the voicemail box is full. Even then, you’ll find yourself wanting to learn more. Asking questions is important, but getting answers is what enables you to find out what failed and what is next.

Every Call Leads to Continual Improvements

Ring, Ring… Hello? It’s data calling and it wants to talk to you. If you listen closely, data can reveal the secret of what it takes to improve your marketing strategies. No bias. No presumptions. Only the truths and facts that come together to help boost your signal. So, don’t hang up, your conversation with data is just beginning.

Contact Dazium Design Solutions at 816-842-0001 or visit our website at dazium.com.