If you’ve ever created content for social media, you know that online engagement doesn’t necessarily equal sales. But what if we told you that there was a formula that made this possible? Flipping followers into customers is easier than you think, it just takes a little bit of strategy, trust building and execution skills. Here’s what you need to know:
Step 1: Think Strategically
Find the problem of your consumer and become the solution. This is often easier said than done, but once you figure it out, the rest of your strategy will fall into place. At least once a week, try to incorporate this solution into your social media posts. Whether it’s addressing your audience as “you” or offering specific tips that followers can use, this strategy allows you to personally connect… putting you in the perfect position to start building trust.
Step 2: Build Trust
Trust can’t be bought, it has to be earned. Now that you’ve connected with your audience, it’s time to prove your worth. This can be done by getting personal! You can share behind-the-scenes posts, create client success stories, pull testimonial quotes, upload real pictures and more to help your audience get to know the people behind the business. By using social media to accomplish this goal, you are one step closer to executing the actual sale.
Step 3: Execute Sales
It’s all about your call-to-actions. You have the strategy and you have the trust… Now, you have to execute! To do this, naturally lead your followers to the next step in your funnel. Whether this is a referral link to your website or a direct email opt-in, these call-to-actions are the most important part of actually executing a sale. Do this step at least once a week and you’ll be able to successfully flip your followers into customers.
We know social. Looking to expand your social media marketing efforts? Contact Dazium today!
With COVID-19 forcing businesses to shut their doors left and right, revenue is slowing down and causing a significant loss of clients and projects. With emotions running high, it’s essential to consider the repercussions of what you say or don’t say in this time of distress. It’s time to slow down, take a breath and make a plan.
Consider these best practices for effective brand communication:
Utilize Genuine Marketing
Everyone is struggling right now. Instead of focusing on the number of sales you make, push your marketing efforts to be more genuine. Try relating to your audience with a social post about working from home or a friendly newsletter discussing how your business is adjusting. Customers and clients love to see the people behind the businesses.
Focus on the Positives We’re living in a world full of uncertainty, delay and crisis. However, the last thing your brand should do is promote this negative outlook. Try focusing your communications on the positives! Use your current capabilities and expertise to offer value to those in need. Doing this will help keep your energy focused on positive, forward-thinking solutions when times get tough. Communicate in Real Time As things change, so should your communication efforts. By creating a near-instantaneous stream of communication between you and your audience, your brand can successfully develop a new level of trust. One easy way of doing this is by generating your content in advance and updating it as new information/news becomes available.
Focus on the Positives
We’re living in a world full of uncertainty, delay and crisis. However, the last thing your brand should do is promote this negative outlook. Try focusing your communications on the positives! Use your current capabilities and expertise to offer value to those in need. Doing this will help keep your energy focused on positive, forward-thinking solutions when times get tough.
Communicate in Real Time
As things change, so should your communication efforts. By creating a near-instantaneous stream of communication between you and your audience, your brand can successfully develop a new level of trust. One easy way of doing this is by generating your content in advance and updating it as new information/news becomes available.
While we all may be in quarantine, that doesn’t mean our brand communication should waver. Need more communication advice when it comes to your business? Contact Dazium today!
We all tend to go a little bit stir crazy during self-isolation periods. But it’s how we utilize this time to grow as individuals that strays us away from our comfort zone of complacency. So turn off the TV and grab your computer – here are 10 impressive skills you can master in isolation:
If you’ve ever wanted to write, produce, film and edit videos, now’s your chance. There are several different editing software options available to you. Just pick one and start learning!
Recommended Tools: Final Cut Pro X, Adobe Premiere Pro CC, iMovie
Public Speaking Everyone could use a little extra practice when it comes to public speaking. It’s time to get over your fears and step up your game with these tools designed to help turn you into a pro speaker!Recommended Tools: VirtualSpeech, Speech Tools, Prompt Smart Photoshop Want to get a little more creative with your designs? Photoshop is a skill every creative person needs to master. Check out these photoshop programs to unlock your potential!Recommended Tools: Adobe Photoshop, Gimp, Adobe Lightroom Coding Whether you’re a beginner or professional, it never hurts to brush up on your coding skills. Take advantage of these user-friendly coding tools and get your code on!Recommended Tools: Visual Studio Code, Notepad++ Time Management Let’s admit it, we all need a little help when it comes to managing our time. Go ahead and start tracking how you spend your time in isolation so you can increase your efficiency!Recommended Tools: Clockify, nTask, Focus Booster Microsoft Essentials In today’s line of business, Microsoft is essential. Use your extra time to expand your skillset and learn more about the vast capabilities of these important tools!Recommended Tools: Excel, PowerPoint, Word
Everyone could use a little extra practice when it comes to public speaking. It’s time to get over your fears and step up your game with these tools designed to help turn you into a pro speaker!Recommended Tools: VirtualSpeech, Speech Tools, Prompt Smart
Want to get a little more creative with your designs? Photoshop is a skill every creative person needs to master. Check out these photoshop programs to unlock your potential!Recommended Tools: Adobe Photoshop, Gimp, Adobe Lightroom
Whether you’re a beginner or professional, it never hurts to brush up on your coding skills. Take advantage of these user-friendly coding tools and get your code on!Recommended Tools: Visual Studio Code, Notepad++
Let’s admit it, we all need a little help when it comes to managing our time. Go ahead and start tracking how you spend your time in isolation so you can increase your efficiency!Recommended Tools: Clockify, nTask, Focus Booster
In today’s line of business, Microsoft is essential. Use your extra time to expand your skillset and learn more about the vast capabilities of these important tools!Recommended Tools: Excel, PowerPoint, Word
Are you ready to start embracing isolation and mastering these skills? Go for it… because you now have all the time in the world! And good news – Dazium is here to help! Follow our blog and social media accounts for more information on all things small business and marketing!
As of 2018, there are 30.2 million small businesses in the United States, providing jobs for more than 58 million employees. Right now, many of those small businesses are trying to figure out how to adapt to this new world during the COVID-19 crisis. But they can’t do it alone… Here are 3 things you can do to support local businesses during this time of need!
Take Advantage of Online Shopping
With many storefronts closing down and switching to purley online services, it’s important for us as a community to still support businesses online. From food takeout and delivery to boutiques and pet shops, most of your favorite local shops are available now online! So while you may not be able to get out on the town and shop until you drop, you can certainly help support local businesses with just a few clicks. PS: Don’t forget to tip!
Spread the Digital Word Need to cut back on online shopping expenses, but still want to support local businesses? Share, share and share some more! Now is the perfect time to start advocating for your favorite small businesses by shouting their names from your digital rooftop. By simply sharing a post on your Facebook or Twitter feed, you can not only spread positive word-of-mouth recommendations, but you can also directly influence sales. PS: Leave an online review while you’re at it! Pay Now, Go Later While visiting your normal shops may not be an option right now, you can always pay now and go later. Through the purchase of gift cards or online vouchers, many local businesses are able to collect funds during this difficult time in order to stay afloat. Once their doors are open again, you are able to cash in and actually enjoy the experience! PS: Call your favorite business beforehand to see if they are offering any special deals!
Spread the Digital Word
Need to cut back on online shopping expenses, but still want to support local businesses? Share, share and share some more! Now is the perfect time to start advocating for your favorite small businesses by shouting their names from your digital rooftop. By simply sharing a post on your Facebook or Twitter feed, you can not only spread positive word-of-mouth recommendations, but you can also directly influence sales. PS: Leave an online review while you’re at it!
Pay Now, Go Later
While visiting your normal shops may not be an option right now, you can always pay now and go later. Through the purchase of gift cards or online vouchers, many local businesses are able to collect funds during this difficult time in order to stay afloat. Once their doors are open again, you are able to cash in and actually enjoy the experience! PS: Call your favorite business beforehand to see if they are offering any special deals!
At Dazium, we know small business because we are a small business. Don’t forget to support local in this time of uncertainty. We’re all in this together!
In the midst of the new coronavirus pandemic, companies are packing up their workers and shipping them off to start working from home. This sounds like a sweet gig, right? Lounging around in your pajamas all day and having Netflix play in the background 24/7… It seems great, but being successful in this whole new world might be more challenging than you think. Here are 5 things you need to know when being new to working from home:
#1: Set Up an Office Space
Unfortunately, working from the comfort of your cozy bed isn’t going to bring you much productivity. Having a dedicated space is a key (and often overlooked) aspect of working from home. Ditch the bed or couch, and find a spot that is designated ONLY for working. Having this professional zone will instinctually help slip you into work mode every time you sit down!
#2: Use Technology to Stay Connected There’s no such thing as too much communication, especially in uncertain times like these. Break out of your isolation bubble with helpful tools like Zoom and Microsoft Teams. With these face-to-face video conferencing features and in real-time chatting capabilities, it’ll be just like you’re back in the office. Remember, the more you communicate the more success you will find working from home! #3: Stay Organized with To-Do Lists and Planners It’s easy to get distracted at home. To avoid this, kick off every day with a to-do list that outlines and prioritizes your daily tasks. As you make progress throughout the day, check off your list one by one. For future preparation, grab a planner and schedule important due dates in advance. Staying organized and free of distractions is an absolute necessity when adapting to a new home workflow! #4: Set Reasonable Expectations Mixing your personal and professional life is unavoidable when working from home. But setting boundaries and expectations will help draw a line in the sand between the two. Enforce a hard limit at the end of the day when your scheduled work hours are complete. Then you can start distancing yourself from work and avoid working nonstop. This step is crucial for all you workaholics out there! #5: Stick to Your Normal Routine As Much As Possible Although there’s nothing normal about the current state of our world, we can trick our brains into thinking everything is fine by maintaining our normal routines. So, stop sleeping in and not getting ready in the morning. Eat your typical lunch and take your usual breaks. The closer you stick to your every day routine, the more productive you will be!
#2: Use Technology to Stay Connected
There’s no such thing as too much communication, especially in uncertain times like these. Break out of your isolation bubble with helpful tools like Zoom and Microsoft Teams. With these face-to-face video conferencing features and in real-time chatting capabilities, it’ll be just like you’re back in the office. Remember, the more you communicate the more success you will find working from home!
#3: Stay Organized with To-Do Lists and Planners
It’s easy to get distracted at home. To avoid this, kick off every day with a to-do list that outlines and prioritizes your daily tasks. As you make progress throughout the day, check off your list one by one. For future preparation, grab a planner and schedule important due dates in advance. Staying organized and free of distractions is an absolute necessity when adapting to a new home workflow!
#4: Set Reasonable Expectations
Mixing your personal and professional life is unavoidable when working from home. But setting boundaries and expectations will help draw a line in the sand between the two. Enforce a hard limit at the end of the day when your scheduled work hours are complete. Then you can start distancing yourself from work and avoid working nonstop. This step is crucial for all you workaholics out there!
#5: Stick to Your Normal Routine As Much As Possible
Although there’s nothing normal about the current state of our world, we can trick our brains into thinking everything is fine by maintaining our normal routines. So, stop sleeping in and not getting ready in the morning. Eat your typical lunch and take your usual breaks. The closer you stick to your every day routine, the more productive you will be!
Working from home is great… Except when it’s not. These tips will help make sure that you’re successful, both at getting your work done and at maintaining your mental well-being. Follow @DaziumDesign for more helpful tips as we navigate the world of business during COVID-19.
With the social media landscape constantly shifting, it’s essential for social media managers to stay on top of all the latest features and techniques. But you can’t do this alone – Here are 4 tools that are guaranteed to make your job easier:
1. Buffer – Scheduling Tool
Questioning how and when to schedule your social posts? Buffer has drag-and-drop scheduling features across almost all social media platforms. By creating an organized social media calendar and providing insights for ideal posting times, this is one of the most used social media scheduling tools in the industry!
2. Adespresso – Ad Tool
Looking to optimize your online advetising budget? Instead of relying on traditional testing, Adespresso runs massive advertising tests in a fraction of the time and with a fraction of the cost. If you want to optimize your marketing spend and ROI, this tool lets you imput different variations of text, images, calls to action and more for the best results possible!
3. Sprout Social – Analytics Tool
Need to successfully collect and analyze your social media analytics? Sprout Social is an all-in-one analytic solution for tracking multiple social media accounts. This tool gives a full overview of your account’s followers, engagement rates, reach and growth. Sprout Social can be particularly useful when managing several different accounts!
4. Canva – Creative Tool
Not a trained graphic designer but need professional-level graphics to use for social? Canva is an easy-to-use website that turns beginners into experts with pre-made templates and layouts that have unlimited possibilities. Choose your colors, fonts, images and more to create beautiful graphics that are sure to generate a positive response online!
Need more advice when it comes to social? Dazium is here to help! Contact us today.
R.I.P. Vine and hello TikTok! With over 500 million monthly users, TikTok is becoming just as prevalent in the world of marketing as platforms like Facebook and Instagram. So, where do you start and how do you take advantage of this latest social media craze? Start here!
See Trend, Do Trend
The Renegade Dance. This is for Rachel. Put A Finger Down.
We know them. We love them. They’re what make TikTok so universal and widely appreciated – TRENDS. If there’s one thing to take advantage of on this platform, it’s following and recreating trends in your own unique and creative way. Large businesses like Chipotle and the NBA are already doing this, and killing it. See a trend and do the trend, it’s that simple!
Launch a Hashtag Challenge#HariboChallenge. #FakeTravelChallenge. #RaindropChallenge.
On TikTok, HASHTAGS are your best friend! One of the easiest ways to spike engagement on your content is by launching a hashtag challenge. This encourages your viewers to get involved and in return, creating even more content for your brand. These challenges should be entertaining, silly and above all: creative. The possibilities are endless, so get creating!
No Such Thing as Too Much ContentUpload Schedule. Algorithm. Content Limit.
Nope. Nope. Oh… and nope! Unlike other commonly used platforms, TikTok is unique in the sense that factors like upload schedules, algorithms and content limits aren’t as restricting. When using TikTok, it’s your brand’s chance to go wild. Post 20x a day if you want! In fact, this could help your chances of going viral and gaining major views. You don’t have to limit yourself!
Are you loving TikTok as much as us but you just don’t know where to start? Get in touch with Dazium’s social media experts for a baseline consultation!
Did you know that 3.2 billion people across the world are active daily social media users? As social media marketing continues to thrive and evolve, it’s essential to breakdown trends so we can anticipate the future of social platforms. Our businesses depend on it.
The Death of the “Like” Button
Adios, likes! Apparently judging our self-worth based on online “likes” isn’t actually the best for our mental health. Who knew? Huge social media sites (including Instagram) are stripping numbered likes from their platform as a way to depressurize influence and combat fake engagement. This might be the biggest social media change of the year!
The Seamless Incorporation of Social Shopping
Shop until you drop? No longer necessary! Ecommerce is nothing new, but social shopping is now becoming one of the most mainstream retail channels available. As more networks begin to introduce pro-selling features and shoppable posts, us brands and marketers can leverage this new trend into our sales strategies and more!
Video Stories are Taking Over
Move over, pictures! Video content is here to stay. From the viral app TikTok to the original platform of YouTube, videos are now taking over 82% of all internet traffic! Being able to capture user attention in just seconds is going to become to main purpose of video stories in the new year. If you’re not currently creating videos, it’s time to get started!
Stop depriving your business of expert-level social media! Contact Dazium today to step up your social game at 816-842-0001.
The year is coming to a close and we are ready to see what the future of marketing holds. But before we can jump into 2020, let’s take a second to reflect on the best marketing trends of the past year!
Chatbots are Taking Over Customer Service
More than 80% of businesses will have chatbots by 2020!
There’s nothing more convenient than having an automatic chat feature to help serve your customers online. At any time of the day, chatbots can guarantee a fast response with little to no effort required by you. It’s no wonder this trend is blowing up!
Voice Search is Booming
50% of all searches will be via voice by 2020!
Hey Google, why is voice search so popular? Less time! No hands! Hassel free! We already incorporate voice commands like Siri and Alexa into our everyday habits. Now, browsing the internet and finding content is becoming the norm. If you can say it, you can search it!
Influencers are the New Top Marketers
2/3 of marketers plan to increase their spending on influencer marketing in 2020!
Reality TV stars. The Kardashians. YouTubers. We all know the power of social media influencers. Marketers are taking advantage of this trend and using influencers to drive sales and increase reach. If influencers are taking about it, so is the rest of the world.
The proof is in the evidence – these 2019 marketing trends are gaining popularity by the day. If you’re looking for expert-driven marketing advice, contact Dazium today!
Search Engine Optimization (SEO) drives organic results on search engines, allowing your website to outshine competitors. Here are the three steps to your SEO success!
Step One: Understand Your Target Market
A Planning Process
Just like running a marathon, the only way to improve your time and track your progress is by developing a solid baseline. The first step to SEO is to conduct a target market analysis for where your website is currently positioned compared to competitors. This will help you develop a strategic plan moving forward to keyword research.
Step Two: Do Your Keyword Homework
Let’s Talk Strategy
Acing the final exam without any studying? Yeah, right! In order to nail your website’s SEO, you have to identify and prioritize ideal keywords. These targeted words and phrases are the representation of your website on search engines. The more time you spend doing your keyword homework, the better your overall outcome will be.
Step Three: Make Sure Your Website is Fully Optimized
It’s All About the Grit
A car can only get you where you need to go if it’s up-to-date on its maintenance. Websites are a lot like cars in the sense that they always need to be serviced and cleaned up. By creating keyword-focused titles, writing meta descriptions for each page, removing all duplicated content and incorporating a good variety of in and out-bound links, you can ensure your website is fully optimized and updated. Never stop optimizing your content.
All it takes is three simple steps to find your SEO success. Looking for expert-driven assistance? Dazium can help!
Fact: 63% of consumers who search for businesses online are more likely to become consumers of brands with a social media presence. Social media is one of the most effective marketing tactics, but only when it’s done right.
Here are the top mistakes to avoid if you want to succeed on the social meeds!
1: Posting Just to Post
Social media is meant to be an ongoing and engaging conversation. Put simply, if you don’t have anything important to say – don’t say it! This content often comes off as unauthentic. Be intentional with your postings, and market your business on your own terms.
Tip: Content calendars are great for strategic post planning!
2: Lack of Brand Consistency
Tone. Language. Color. Fonts. They all work together to give your social media a uniform and professional appearance. If you want to build and sustain a powerful brand, consistency is key. For maximum effectiveness, every piece of content you create should embody your unique brand essence and style.
Tip: Always establish clear brand guidelines before posting!
3: Treating All Platforms the Same
Twitter, Instagram, Facebook, LinkedIn… the list goes on. The best way to take advantage of social media is by using each platform for its individual purpose. Twitter is great for engaging customers in conversations, while Instagram is ideal for showing off new products and services. Use your platforms wisely.
Tip: Monthly reports can help determine which platforms are performing best!
Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. Contact Dazium today for expert social media marketing services.
“Very fashionable or up-to-date in style or influence.”
In the small business world, reputation is everything. And there’s no better way to confirm your clout status than letting the world know just how stylish you are. From viral memes to internet fads, here are the three most effective methods to creating a trendy *AF* business:
Beyoncé’s secret album. The launch of Vine 2.0. Donald Trump said WHAT? The latest Bachelorette scandal. Texting your number neighbor. Kylie Jenner’s skincare line.
If you want to be trendy, you’ve got to be current. This means keeping up with more than just the Kardashians. Customers want to see that your business is active and entuned with the rest of the world. Don’t hesitate to jump on social and join the conversation. Staying current not only attracts buyers, but it also builds lasting B2C relationships!
#Hashtag #Everything75% of social media users use hashtags, and you should too.
When it comes to social media marketing, these useful little links give your audience an easy way to find your account, blog posts and so much more. Add style and brand to your content with hashtags that emphasize and impress. You can also track your hashtag analytics and other trending hashtags to stay on top of your game!
Expand Your NetworkThe small business industry is all about who you know and who you’re trying to get to know. It really is that simple.
Start building a buzzworthy reputation through an impressive network of contacts. Whether it’s partnering with other small businesses or featuring popular influencers in your content, the more people you establish connections with, the better. Having a strong network of people is trendy business.
Dazium knows trends. But more importantly, we know how to turn trends into business growth and profit. Looking for expert advice? Contact us for a #trendy consultation!
It’s simple – personal insight leads to success. The Enneagram Test identifies 9 workplace personality types by breaking down specific employee behaviors and how they function in a working environment. So, how does your personality type “fit” into the workplace?
Let’s find out:
Type 1 – The Reformer
Control. Structure. Perfection.
Ones are responsible, hard-working and detailed-oriented individuals. They set high standards for themselves and everyone around them. Reformers only complete tasks in the “correct” way. Their challenge is workability and finding a balance between critical thinking and acceptance.
Type 2 – The Helper
Empathy. Relationships. Support.
Twos are people-oriented and positive individuals. They are excellent communicators and tend to support the organization above all. Helpers display empathy through their desire to assist others before themselves. Their challenge is self-advocation and personal boundaries.
Type 3 – The Achiever
Success. Achievement. Standards.
Threes are productive, goal-oriented and highly motivated individuals. They are always focused on completing the task at hand. Achievers prioritize high accomplishment that is held in esteem by their work environment. Their challenge is collaborating with others and accepting new ideas.
Type 4 – The Individualist
Innovate. Aesthetic. Emotions.
Fours are creative, authentic and value-based individuals. They prioritize the personal connection they have with their work. Individualists use their own emotions to produce innovative and original results. Their challenge is reducing emotional reactions and not taking things personally.
Type 5 – The Investigator
Knowledge. Observe. Awareness.
Fives are strategic and intellectually-deep individuals. They seek technical expertise and the accumulation of knowledge. Investigators collect personal observations in preparation for taking action in the workplace. Their challenge is working with other levels of mental intelligence.
Type 6 – The Loyalist
Security. Guidance. Preparation.
Sixes are skeptical, sincere and actionable individuals. They are focused on creating structure within their working environment. Loyalists are dependable, especially when it comes to collaborative efforts. Their challenge is minimizing doubt so de-motivation is not initiated.
Type 7 – The Enthusiast
Open. Futurist. Spontaneous.
Sevens are quick-thinking, adaptable and optimistic individuals. They embrace change and turn challenges into opportunities. Enthusiasts thrive under workplace pressure through their ability to multi-task. Their challenge is to acknowledge and accept personal problems and limitations.
Type 8 – The Challenger
Protect. Authority. Direction.
Eights are self-confident, decisive and powerful individuals. They lead and stand up for the people they care about. Challengers show control through their belief of personal authority. Their challenge is adapting to different situations and avoiding the creation of unnecessary conflict.
Type 9 – The Peacemaker
Diplomat. Harmony. Mediate.
Nines are balanced, easy-going and unpretentious individuals. They see all sides of an issue and are able to bring people together. Peacemakers prefer the feeling of serenity throughout their working environment. Their challenge cultivates in their avoidance of conflicts or issues.
Did you figure out your type? Through the Enneagram Test, we are able to expand upon new insights future growth and success in the workplace.
Take the Enneagram Test Here: https://www.eclecticenergies.com/enneagram/test
Learn More About Your Enneagram Number Here: https://www.enneagraminstitute.com/type-descriptions
There’s nothing worse than having your creativity well run dry, especially when being creative is part of your job title. If you’ve tried just about everything to get your spark back but nothing’s working, don’t give up! Here are 4 proven ways to help reignite your creativity.
Make One Change
Sound simple? Because it is simple. It’s easy to get caught up in old habits that hold us back from trying something new. Research found that unusual events can break existing cognitive patterns, thus improving flexibility and creativity. By making one single change to your daily routine, your chances of sparking a new idea skyrocket.
Take a different route to work. Switch up your breakfast. One little change is all it takes!
Get Inside Your Customer’s Head
Creating content centered around your ideal customer allows you to stay relevant and develop fresh ideas. Studies show that the most successful brands go to great lengths to make sure employees understand the experience of their customers. Stop thinking like you and start thinking like them.
What are their interests? How do they communicate? This will change your perspective and give you the creative outlook you’ve been craving.
Look for Ideas in Unlikely Places
Sometimes the best ideas are found in the most unexpected places. It’s been proven that switching environments can lead to positive brain stimulation within individuals. Go outside your comfort zone by searching for inspiration in places besides the office.
During your commute. While you’re in the shower. Let the world around you re-spark your creativity.
Take it Old-School
Step away from the computer screen and unplug yourself from all distractions. Try working with pen and paper to boost productivity and ignite your creative mind. Research has found that writing long-hand requires the writer to process ideas more thoroughly than typing on a keyboard, leading to deeper exploration.
Physically write ideas instead of typing them. Bounce your ideas off someone face-to-face instead of over email. It’s time to go old-school!
Instead of accepting defeat, try filling up your creativity well with these 4 tips!
Once upon a time… in a dark and clueless world, businesses based their decisions on unreliable gut feelings and default “the way things have always been done” excuses.
Well, not anymore! Today, data is providing invaluable insight into the world of business and marketing. It continuously fuels the desire to learn, ask questions, take risks and analyze results. Data keeps you relevant.
Once you’re able to learn from data, you can start using it to your benefit.
Data Answers Questions
Trying to find answers without data is a lot like trying to hit a bullseye with your eyes closed. Start by asking a question and then design a strategy that is capable of getting the answers you need.
For Example: Is Facebook the best option for your business? To find out, setup Facebook analytics and design posts to get the insight you need. When analyzing these posts, look for overall benefits such as reach and engagement, rather than the overall numbers of shares and likes. When you carefully compare with other social media platforms, and give it enough time, you will have enough data to answer if Facebook is the best choice.
Data Provides Customer and Market Insight
Use data to keep tabs on industry-wide trends, market tendencies and customer developments. It all starts with curiosity and a need to grow.
For Example: Let’s say you’re releasing a new product, and you need to choose a marketing emphasis between a social media or an Adwords campaign. How do you pick? We’ll… it depends! What do your potential customers want to see and what will make them respond? What are your competitors doing? Just make sure you design campaigns that will answer these questions, specifically. It is only through data that you will learn what really works.
Data Drives Performance
Everyone fails, but not everyone has the strength to learn from those failures. As a business, it’s crucial to follow and track specific metrics, including productivity, sales and even employee happiness. Through this data, you become informed of what’s working and what’s not, along with what you need to change to be successful.
For Example: Have you noticed a recent decrease of productivity among your employees? Collect your own data by asking questions or sending a survey to all employees. Rely on the results to make insightful decisions. You want decisive action to quickly resolve the situation.
Stop living in the dark when the clues you need are in the data.
Now’s the time to introduce your business to data so you can start learning today!
With over 1.3 billion users who watch a total of 500 billion videos per day, YouTube is one of the most effective platforms for digital marketers. But how can you make your videos stand out compared to the other 35 hours of videos uploaded every minute? Start with your intended audience.
Make Your Channel Findable
It’s simple. The easier it is to find your channel, the more views your videos will rack up. In order to do this, focus on these three key areas: title, description and tags. Make your title as short and as keyword-rich as possible. Use the description for detailed content, call-to-actions and URLs. Most importantly, always tag your video! Be sure to include any and all related keyword tags when uploading to broaden your reach even further.
Show Off Customer Testimonials
The beauty of video? People trust actions more than words. YouTube is the perfect place for you to showcase happy and honest customer testimonials as a low-cost promotional tool toward your intended audience. Building a reputation and establishing connections with viewers will not only increase sales, but it will also create loyal consumers who keep coming back for more.
Product Placement + Mindless Entertainment
YouTube is an entertainment platform. Viewers want funny, emotional and even outrageous content that captivate their attention, even just for a few minutes. Your company can jump on this bandwagon and produce videos that offer mindless entertainment paired with subtle product placements or marketing messages that relate to your brand. This creative, soft-sell approach is key to reaching your intended audience.
Not all companies take advantage of YouTube for digital marketing, but the ones that do (and that do it right) are quickly becoming some of the most well-known brands across the world. Trust us, you don’t want to miss out!
Let Dazium help start your YouTube journey today by clicking the button below!
Data is listening It’s the buzz of a phone, the click of a mouse and even the static on a television. There’s no such thing as ignoring data in the business world, but you can always use it to your advantage. Let me explain…
Every Business Starts with a Customer
Anyone with the slightest bit of experience will tell you that the number one rule in business is to always keep the customer happy. What’s the easiest way to accomplish this? Knowing and understanding your customers. How do you do that? With data. Data-driven insight explains who your customers are, what they want and how to keep them coming back. Once you figure out why they care, you can start communicating effectively.
Everything Marketing Should Start with a Question
You know what they say… When you assume, you make an ass out of YOU and ME. If you’re looking for answers, you must first ask the right questions. The beautiful thing about data is that it always tells a story. Once you publish your efforts, data is automatically created. From analytics and demographics to figuring out what works best for your audience and why, data doesn’t just give you the facts, it gives you the answers.
Everything Should End with an Answer
So, you found the answer to your original question, but now what? Now you ask another question and another one and another one until all of your questions are answered and the voicemail box is full. Even then, you’ll find yourself wanting to learn more. Asking questions is important, but getting answers is what enables you to find out what failed and what is next.
Every Call Leads to Continual Improvements
Ring, Ring… Hello? It’s data calling and it wants to talk to you. If you listen closely, data can reveal the secret of what it takes to improve your marketing strategies. No bias. No presumptions. Only the truths and facts that come together to help boost your signal. So, don’t hang up, your conversation with data is just beginning.
Contact Dazium Design Solutions at 816-842-0001 or visit our website at dazium.com.
As your social media marketing strategy expands into online advertising, it’s important to understand how exactly to run a successful advertisement on social media.
Start by Choosing a Platform
Every major social media network offers advertising options, so be sure to consider the following when picking a platform:
Facebook – designed to help achieve one of three broad types of objectives: awareness, consideration or conversion.
Twitter – works best for website clicks, tweet engagement, follower gain, video views and app installs.
LinkedIn – intended for business growth by building brand awareness, driving website traffic and generating leads.
Instagram – owned by Facebook, so advertising options support the same objectives as Facebook.
Identify Your Audience and Create Client Profiles
Social media advertising gives you complete control over audience targeting, making it easier to reach your ideal consumer. Once the ad it written, and your objective is chosen, it’s time to decide what audience type is the most likely to convert. Is it men? Women? Where do they live? Older? Younger? What are their interests? What does their income look like?
Client profiles are not always perfect to start. It takes time and experimentation to find your perfect niche that will help bring your campaign to life.
Make a Timeline and Stick to a Budget
Social media advertising allows you to control the amount of time an ad runs and how much it costs. We have found that the most successful social media ads run from 5-7 days. Budgets are determined per day or per total campaign, making it easy for you to set and stick to a budget that’s right for you. Think strategically and execute your plan.
Online advertising is not easy. But if you follow these 3 steps, you’ll find yourself running successful social media advertainments in no time.
Need help form the experts themselves? Dazium offers extensive social media services that are guaranteed to expand your business. Contact us today!
If one picture is worth 1,000 words and a video is shot at 30 frames per second, then 1 second of a video is equal to 30,000 words and therefore a one-minute video (60 seconds) x 30,000 words = 1.8 million. Boom.
How to Make Your Voice Heard
The most effective types of internal communication start with a shared vision. It takes responsibility and respect from both executives and employees to create memorable images that leave an impactful impression. As a leader, it’s your job to communicate in way that your employees are receptive to. This is the power of video. Video takes away the hassle of writing email after email by taking the main concept and turning it into engaging message that is makes your voice heard.
Change Your Culture
All it takes is one video to get the whole company talking. Video is an extremely powerful storytelling medium that allows for viewers to immerse themselves into the message and connect in a way that is just not possible with written or spoken words. When things start changing, employees want to understand why. Give them the answer they are searching for in an easy-to-make, impactful video that adds emotional context and unforgettable illustrations.
Actions Speak Louder Than Words
The sooner you start transforming messages into visuals, the quicker your employees will become motivated to jump onboard of your cultural change. Employees want to feel like they’re part of something, that their work matters and that they are valued and heard. Videos can do exactly that by supplying a two-way conversation in ways that other mediums don’t allow. Start showing rather than telling with videos that will bring the whole company together as one.
Fact: If you want loyal customers, you must establish an initial connection with them in order to gain their trust. Once you have their trust in your back pocket, there’s no limit to the support they will show your brand. But how to you gain this special type of trust? The single most effective way is to prove that your brand is ran by humans.
#1: Show Off Your Funny Bone
All business and no play? No more. Customers need to see that your priorities are not just about selling a product or service. Prove to them that you’re a human who can put aside your seriousness and have some fun. Whether the humor is coming straight from you, or simply by sharing other funny content that already exists, your customers will love that fact that even though you are a business, you still allow yourself to have fun.
Why did the woman dump her marketer boyfriend? Lack of engagement! (See, we told you!)
#2: Tell Authentic Stories
Quite possibly the easiest way to humanize your brand? Make yourself relatable. Don’t spend all your time online just talking about how great your company is… Instead, be open, be honest and be real. Sharing authentic stories about your failures, hardships and lessons that you’ve learned will help customers better relate and sympathize with you. You can even share stories about your customers who previously struggled but then achieved success with help from your company/product. This will not only help humanize your brand but boost sales too!
The more open you are, the more trust your customers will give you.
#3: Express Appreciation for Your Customers
The best feeling in the world? Feeling valued. Letting your customers know that you care about them and appreciate their business is an easy way of establishing brand loyalty. The most effective way to do this is by offering special discounts with personalized messages to stand-out customers. Even a simple welcome/thank you email can turn one-time buyers into lifelong patrons. It’s truly amazing what a little bit of gratitude can do to help humanize your brand.
Customers need to be appreciated. Remember: without them, you are nothing.
Now’s the time to give a face to your company and start interacting with the people who made you who are today. Your current and potential customers are all waiting for you to make the first move. So, open up! Be funny! Be thankful! Be real! And above all, be you!
*** Tip: Social media is one of the best ways to humanize your brand! Too many people see it as a way to sell, not to connect. Let Dazium get you started! View our social media packages below.
Nearly all great ideas follow a similar creative process and this article explains how this process works. Most problems you face, whether in your personal or professional life, can be solved with an innovative solution. This makes understanding the process of creativity your new best friend.
Anyone can learn to be creative by using five simple steps. That’s not to say being creative is easy. Uncovering your creative genius requires courage and lots of practice. However, this five-step approach should help clarify the creative process and illuminate the path to more innovative thinking.
Here are 5 steps to follow when sparking up your next big idea:
Step #1: Brainstorm
Your brain has no limit. During this stage of the creative process, let your mind wonder to unfamiliar, and even terrifying places. The brainstorming process should have little to no filters, giving you the freedom you need to come up with something creative, and maybe even a little bit crazy.
There’s no commitment when it comes to brainstorming. That’s the beauty of it! Think of an idea, write it down and we’ll deal with reality later on.
Step #2: Relativity
Once you’ve got your brainstorm list, now’s the time review. This first evaluation will eliminate all ideas that fail to be relative. If your audience isn’t receptive towards the idea, it’s time to chuck it in the trash. You should never underestimate the importance of making our ideas relative to others. Being creative is great, but you also have to stay on track if you want the final idea to work.
Is the idea relative or not? It’s that simple. No need to stress about practicality just yet.
Step #3: Feasibility
This step helps bring you back to earth. It’s now time to take your new list of relative ideas and ask yourself if they’re possible to construct. This is also the time to determine which ideas are cost effective and appropriate to produce over time. It’s incredibly important to consider these aspects before moving forward with any idea.
Being realistic doesn’t mean leaving behind creativity. It’s being creative in a smart way.
Step #4: Value
You’ve got a creative idea that’s both relative and feasible… Now what? In order to understand the value of an idea, you have to predict the future ROI of it. Ideas are a way to bring your goal, vision or strategy to life. In the end, if it’s not going to give you the return you desire, it’s better to move on rather than moving forward.
If you want to find success, understanding value is key.
Step #5: Production, Distribution and Feedback
Now that you’ve made it to the final step, it seems like your idea is ready to go, right? Wrong. The last thing you have to do before moving forward is review it from a production standpoint. Often times creative ideas are easy to come by, but hard to produce. It’s your job to make sure your idea is ready for production by evaluating its potential success and making changes if necessary.
There’s nothing wrong with a little alteration! Do what you have to do to make your idea a reality.
It’s not as simple as it sounds, but if you truly follow these 5 steps when it comes to being creative, you’ll find more success than you’ve ever imagined. Take a minute, review the steps and start creating! And if you need any help… give Dazium a call at 816-842-0001 or email us at [email protected].
If you’re reading this, you’re probably thinking to yourself “what’s the chance of me ever getting stuck on an island?” And that’s a fair point. Yet the problem-solving process you would use is extremely similar to the one your use in your real life. Some people are great at coming up with new, creative ideas. Others are particularly talented at bring those ideas to life. But regardless, it takes a combination of both ideas and execution to find success, or in this case, safety.
Think of it this way…
One day you wake up, and you are in the middle of nowhere. You are surrounded by miles of blue oceans and thousands of tall, forest-green trees. There’s not a soul sight – you are all alone. Your worst nightmare has come true when you realize you are stranded on a deserted island, with no means to survive and no way to send for help. What do you do?
Okay, obviously you make a survival plan. But are your spur-of-the-moment ideas really going to save you? How about the execution of those ideas while your heart is pounding, and your hands are shaking? Slow down. Take a breath. You’ve got this.
Establish a Voice of Reason
In the midst of chaos, we often forget the importance of reasoning. It’s easy to take any idea you have and run with it. Yet, if it’s not thought out and executed, it can lead to a waste of time, resources, and worst of all, inspiration. The solution? Be open to the possibility of surviving but understand that there’s only a handful of ways to get rescued. Your voice of reason will help separate your good ideas from the bad.
Good Idea: Create a large rescue signal to planes and ships as they pass by the island.
Bad Idea: Start exploring the island without any strategy in mind.
Utilize Your Resources
Look around. The island is full of tools and resources you can use to turn your good idea into a reality. Now’s the time to gather the supplies and improvise when needed. There’s not enough wood to create a large signal fire? The waves keep erasing your SOS sand drawing? Take a step back. What resources do you have that could work? Don’t be afraid to get creative.
Giant palm leaves and a wide-open field? That could work!
Stay Focused on the Mission at Hand
You’ve accepted the idea. You executed it to the best of your ability. Now what? The only thing you can do now is wait. It can be easy to doubt yourself when something doesn’t work out right away. One of the most difficult part of ideas and execution is waiting for the results. Keeping a positive mindset and staying focused on the original mission will help district you from defeat. Good things take time.
It’s been three days… You’re about to give up. Wait, is that a plane?
You get it. It’s not about the ideas you had or even the execution of those ideas. It’s how you were able to combine the two to bring yourself to safety. Life is a treasure map – it’s your job to put the pieces together.
So, where do you start? As the new year approaches, now’s the time to think future. It’s impossible to grow when you’re standing still. Change won’t be easy or comfortable by any means, but it will lead you to the growth you’ve been craving.
Light the Fire by Trying Something New
It’s your job to keep the fire burning. If you continue to do the same thing day in and day out, your flame will die out before you know it. Start fresh by ditching past strategies and try something new. It’s time to leave the past behind and move forward with intentions of constantly learning and reinventing yourself. There’s no such thing as learning too much.
Stop what you’re doing, drop the past and roll into the future.
Hesitation Leads to Worldly Setbacks
Change is intimidating. There’s no denying it. But the time we spend hesitating is the time we waste growing. In the blink of an eye, trends come and go, and opportunities are presented that won’t be available 5 minutes from now. What will you do when it comes to your business? Will you embrace the journey or let it pass you by? It’s up to you.
The world won’t wait on you.
Embrace the Battle, Don’t Fear It
What’s more uncomfortable than failure? Absolutely nothing. Yet if we spend our time fearing failure, there will be no time left to evolve. You won’t always find success when trying new things, but the more you fail, the more you learn. And the more you learn, the more your business will benefit. Insist on failing so you can attract growth.
Sometimes by losing a battle, you find a new way to win the war.
Stepping outside of your comfort zone is like taking a breath of fresh air after being trapped inside for a week straight. It will add energy and excitement into your businesses and your life by stimulating new thoughts and creativity. If you want to find growth in 2019, get ready to get uncomfortable.
It seems like everyone these days are calling themselves an entrepreneur, chasing money, success and status. Yet the idea of “easy earnings” is often fantasized about the over passion, innovation and effort that true entrepreneurs obtain.
Truth be told, there are thousands of inspiring entrepreneurs who all think they have a million-dollar idea but are never able to put their plan into action. We call these people “wantepreneurs”.
How one goes about executing their ideas truly defines them as either a successful entrepreneur or an aspirational wantepreneur. Which will you be?
Keep Moving, Stop Complaining
Entrepreneurs make things happen, no matter the task. They are willing to fight for their ideas and go all in. On the other hand, wantrepreneurs are always looking for excuses and complain when the tough gets going. Hard work and perseverance distinguish a distinct difference in these two types of people.
Ideas are easy. Implementation is the hard part.
Innovate, Don’t Procrastinate
Entrepreneurs don’t just wait for the perfect idea to come along. Often the best ideas come from seeing a gap or the need to improve upon one that already exists. In fact, a lot of successful businesses started with the entrepreneur needing something they couldn’t find anywhere else. Wantrepreneurs, however, tend to obsess about finding the next “get rich quick” idea. They wait and wait until something comes their way, all while wasting precious time refusing to innovate.
Pay attention to what people need and what has not been done before.
Work for Success, Not for Glory
Entrepreneurs work to be the best in their industry, while striving to find success and to leave their mark on the world. They put passion before profits. Wantrepreneurs only work for glory. If you truly want to find success, you have to value the means over the end. Remember, it’s not where you end up, but how you go there.
Chase the vision, not the reward.
It’s tempting to take to the easy way out, to indulge in a life full of easy work and big rewards. Yet, only true entrepreneurs will find success. It’s starts with an idea and executing it to its fullest. Don’t let the unfulfilling life of a wantrepreneur consume you and your dreams. Make them happen on your own.
There’s absolutely nothing wrong with using traditional social media platforms like Facebook and Twitter to promote your brand. But if we’re being honest, traditional is boring. These 4 unexpected social media platforms will give your brand the advantage you have been waiting for.
Quora Starts a Conversation
Picture this: a professional site like LinkedIn but with the communication style of Facebook. That’s Quora! This business-based social network account empowers professionals to create profiles surrounding their expertise. As Quora communities are formed, questions and conversations relating to your professional field will be brought to light and enable your brand to establish credibility. Getting this general community engagement will help increase your brand awareness, simply by communicating about the things you’re most passionate about!
Yelp Maintains Your Brand and Image
You don’t typically think of Yelp as a social media platform, do you? Well the truth is, this site is essentail to any and all businesses who rely on their customers to stay above water. With over 245 million monthly visitors, Yelp gives your business the chance to keep up your reputation by encouraging strong reviews and responding to negative ones. By doing this, you build organic transparency and trust between your business and your customers.
Pinterest Brings Attention to Your Brand
Despite what you might think, the platform is home to more than just millennial women and brides-to-be. Pinterest is a beneficial site for traditional businesses to stake their claim. By creating a business profile and adding your links (landing page, products, content marketing initiative, etc.) your account has the potential to expand your overall organic reach and increase traffic directly to your website. For best results, we recommend creating specially crafted boards about topics revolving around your business.
Redditors, or users of Reddit, are a particular community. Breaking the initial barrier can be tough, but once you’re through there’s no limiting your brand awareness on this platform. This wealth of information and insight is an ecosystem with its own language and culture. This site gives you an outlet for information sharing, blog posting, and most importantly, brand awareness.
Although you can’t ignore the social media powerhouses of Facebook, Instagram, Twitter and LinkedIn, you also shouldn’t put all of your eggs in one crowded basket. Instead, try experimenting in the lesser-charted territories of these 4 platforms. You might find a whole new audience that your brand has been searching for.