Fact: If you want loyal customers, you must establish an initial connection with them in order to gain their trust. Once you have their trust in your back pocket, there’s no limit to the support they will show your brand. But how to you gain this special type of trust? The single most effective way is to prove that your brand is ran by humans.
#1: Show Off Your Funny Bone
All business and no play? No more. Customers need to see that your priorities are not just about selling a product or service. Prove to them that you’re a human who can put aside your seriousness and have some fun. Whether the humor is coming straight from you, or simply by sharing other funny content that already exists, your customers will love that fact that even though you are a business, you still allow yourself to have fun.
Why did the woman dump her marketer boyfriend? Lack of engagement! (See, we told you!)
#2: Tell Authentic Stories
Quite possibly the easiest way to humanize your brand? Make yourself relatable. Don’t spend all your time online just talking about how great your company is… Instead, be open, be honest and be real. Sharing authentic stories about your failures, hardships and lessons that you’ve learned will help customers better relate and sympathize with you. You can even share stories about your customers who previously struggled but then achieved success with help from your company/product. This will not only help humanize your brand but boost sales too!
The more open you are, the more trust your customers will give you.
#3: Express Appreciation for Your Customers
The best feeling in the world? Feeling valued. Letting your customers know that you care about them and appreciate their business is an easy way of establishing brand loyalty. The most effective way to do this is by offering special discounts with personalized messages to stand-out customers. Even a simple welcome/thank you email can turn one-time buyers into lifelong patrons. It’s truly amazing what a little bit of gratitude can do to help humanize your brand.
Customers need to be appreciated. Remember: without them, you are nothing.
Now’s the time to give a face to your company and start interacting with the people who made you who are today. Your current and potential customers are all waiting for you to make the first move. So, open up! Be funny! Be thankful! Be real! And above all, be you!
*** Tip: Social media is one of the best ways to humanize your brand! Too many people see it as a way to sell, not to connect. Let Dazium get you started! View our social media packages below.
Nearly all great ideas follow a similar creative process and this article explains how this process works. Most problems you face, whether in your personal or professional life, can be solved with an innovative solution. This makes understanding the process of creativity your new best friend.
Anyone can learn to be creative by using five simple steps. That’s not to say being creative is easy. Uncovering your creative genius requires courage and lots of practice. However, this five-step approach should help clarify the creative process and illuminate the path to more innovative thinking.
Here are 5 steps to follow when sparking up your next big idea:
Step #1: Brainstorm
Your brain has no limit. During this stage of the creative process, let your mind wonder to unfamiliar, and even terrifying places. The brainstorming process should have little to no filters, giving you the freedom you need to come up with something creative, and maybe even a little bit crazy.
There’s no commitment when it comes to brainstorming. That’s the beauty of it! Think of an idea, write it down and we’ll deal with reality later on.
Step #2: Relativity
Once you’ve got your brainstorm list, now’s the time review. This first evaluation will eliminate all ideas that fail to be relative. If your audience isn’t receptive towards the idea, it’s time to chuck it in the trash. You should never underestimate the importance of making our ideas relative to others. Being creative is great, but you also have to stay on track if you want the final idea to work.
Is the idea relative or not? It’s that simple. No need to stress about practicality just yet.
Step #3: Feasibility
This step helps bring you back to earth. It’s now time to take your new list of relative ideas and ask yourself if they’re possible to construct. This is also the time to determine which ideas are cost effective and appropriate to produce over time. It’s incredibly important to consider these aspects before moving forward with any idea.
Being realistic doesn’t mean leaving behind creativity. It’s being creative in a smart way.
Step #4: Value
You’ve got a creative idea that’s both relative and feasible… Now what? In order to understand the value of an idea, you have to predict the future ROI of it. Ideas are a way to bring your goal, vision or strategy to life. In the end, if it’s not going to give you the return you desire, it’s better to move on rather than moving forward.
If you want to find success, understanding value is key.
Step #5: Production, Distribution and Feedback
Now that you’ve made it to the final step, it seems like your idea is ready to go, right? Wrong. The last thing you have to do before moving forward is review it from a production standpoint. Often times creative ideas are easy to come by, but hard to produce. It’s your job to make sure your idea is ready for production by evaluating its potential success and making changes if necessary.
There’s nothing wrong with a little alteration! Do what you have to do to make your idea a reality.
It’s not as simple as it sounds, but if you truly follow these 5 steps when it comes to being creative, you’ll find more success than you’ve ever imagined. Take a minute, review the steps and start creating! And if you need any help… give Dazium a call at 816-842-0001 or email us at [email protected].
If you’re reading this, you’re probably thinking to yourself “what’s the chance of me ever getting stuck on an island?” And that’s a fair point. Yet the problem-solving process you would use is extremely similar to the one your use in your real life. Some people are great at coming up with new, creative ideas. Others are particularly talented at bring those ideas to life. But regardless, it takes a combination of both ideas and execution to find success, or in this case, safety.
Think of it this way…
One day you wake up, and you are in the middle of nowhere. You are surrounded by miles of blue oceans and thousands of tall, forest-green trees. There’s not a soul sight – you are all alone. Your worst nightmare has come true when you realize you are stranded on a deserted island, with no means to survive and no way to send for help. What do you do?
Okay, obviously you make a survival plan. But are your spur-of-the-moment ideas really going to save you? How about the execution of those ideas while your heart is pounding, and your hands are shaking? Slow down. Take a breath. You’ve got this.
Establish a Voice of Reason
In the midst of chaos, we often forget the importance of reasoning. It’s easy to take any idea you have and run with it. Yet, if it’s not thought out and executed, it can lead to a waste of time, resources, and worst of all, inspiration. The solution? Be open to the possibility of surviving but understand that there’s only a handful of ways to get rescued. Your voice of reason will help separate your good ideas from the bad.
Good Idea: Create a large rescue signal to planes and ships as they pass by the island.
Bad Idea: Start exploring the island without any strategy in mind.
Utilize Your Resources
Look around. The island is full of tools and resources you can use to turn your good idea into a reality. Now’s the time to gather the supplies and improvise when needed. There’s not enough wood to create a large signal fire? The waves keep erasing your SOS sand drawing? Take a step back. What resources do you have that could work? Don’t be afraid to get creative.
Giant palm leaves and a wide-open field? That could work!
Stay Focused on the Mission at Hand
You’ve accepted the idea. You executed it to the best of your ability. Now what? The only thing you can do now is wait. It can be easy to doubt yourself when something doesn’t work out right away. One of the most difficult part of ideas and execution is waiting for the results. Keeping a positive mindset and staying focused on the original mission will help district you from defeat. Good things take time.
It’s been three days… You’re about to give up. Wait, is that a plane?
You get it. It’s not about the ideas you had or even the execution of those ideas. It’s how you were able to combine the two to bring yourself to safety. Life is a treasure map – it’s your job to put the pieces together.
So, where do you start? As the new year approaches, now’s the time to think future. It’s impossible to grow when you’re standing still. Change won’t be easy or comfortable by any means, but it will lead you to the growth you’ve been craving.
Light the Fire by Trying Something New
It’s your job to keep the fire burning. If you continue to do the same thing day in and day out, your flame will die out before you know it. Start fresh by ditching past strategies and try something new. It’s time to leave the past behind and move forward with intentions of constantly learning and reinventing yourself. There’s no such thing as learning too much.
Stop what you’re doing, drop the past and roll into the future.
Hesitation Leads to Worldly Setbacks
Change is intimidating. There’s no denying it. But the time we spend hesitating is the time we waste growing. In the blink of an eye, trends come and go, and opportunities are presented that won’t be available 5 minutes from now. What will you do when it comes to your business? Will you embrace the journey or let it pass you by? It’s up to you.
The world won’t wait on you.
Embrace the Battle, Don’t Fear It
What’s more uncomfortable than failure? Absolutely nothing. Yet if we spend our time fearing failure, there will be no time left to evolve. You won’t always find success when trying new things, but the more you fail, the more you learn. And the more you learn, the more your business will benefit. Insist on failing so you can attract growth.
Sometimes by losing a battle, you find a new way to win the war.
Stepping outside of your comfort zone is like taking a breath of fresh air after being trapped inside for a week straight. It will add energy and excitement into your businesses and your life by stimulating new thoughts and creativity. If you want to find growth in 2019, get ready to get uncomfortable.
It seems like everyone these days are calling themselves an entrepreneur, chasing money, success and status. Yet the idea of “easy earnings” is often fantasized about the over passion, innovation and effort that true entrepreneurs obtain.
Truth be told, there are thousands of inspiring entrepreneurs who all think they have a million-dollar idea but are never able to put their plan into action. We call these people “wantepreneurs”.
How one goes about executing their ideas truly defines them as either a successful entrepreneur or an aspirational wantepreneur. Which will you be?
Keep Moving, Stop Complaining
Entrepreneurs make things happen, no matter the task. They are willing to fight for their ideas and go all in. On the other hand, wantrepreneurs are always looking for excuses and complain when the tough gets going. Hard work and perseverance distinguish a distinct difference in these two types of people.
Ideas are easy. Implementation is the hard part.
Innovate, Don’t Procrastinate
Entrepreneurs don’t just wait for the perfect idea to come along. Often the best ideas come from seeing a gap or the need to improve upon one that already exists. In fact, a lot of successful businesses started with the entrepreneur needing something they couldn’t find anywhere else. Wantrepreneurs, however, tend to obsess about finding the next “get rich quick” idea. They wait and wait until something comes their way, all while wasting precious time refusing to innovate.
Pay attention to what people need and what has not been done before.
Work for Success, Not for Glory
Entrepreneurs work to be the best in their industry, while striving to find success and to leave their mark on the world. They put passion before profits. Wantrepreneurs only work for glory. If you truly want to find success, you have to value the means over the end. Remember, it’s not where you end up, but how you go there.
Chase the vision, not the reward.
It’s tempting to take to the easy way out, to indulge in a life full of easy work and big rewards. Yet, only true entrepreneurs will find success. It’s starts with an idea and executing it to its fullest. Don’t let the unfulfilling life of a wantrepreneur consume you and your dreams. Make them happen on your own.
There’s absolutely nothing wrong with using traditional social media platforms like Facebook and Twitter to promote your brand. But if we’re being honest, traditional is boring. These 4 unexpected social media platforms will give your brand the advantage you have been waiting for.
Quora Starts a Conversation
Picture this: a professional site like LinkedIn but with the communication style of Facebook. That’s Quora! This business-based social network account empowers professionals to create profiles surrounding their expertise. As Quora communities are formed, questions and conversations relating to your professional field will be brought to light and enable your brand to establish credibility. Getting this general community engagement will help increase your brand awareness, simply by communicating about the things you’re most passionate about!
Yelp Maintains Your Brand and Image
You don’t typically think of Yelp as a social media platform, do you? Well the truth is, this site is essentail to any and all businesses who rely on their customers to stay above water. With over 245 million monthly visitors, Yelp gives your business the chance to keep up your reputation by encouraging strong reviews and responding to negative ones. By doing this, you build organic transparency and trust between your business and your customers.
Pinterest Brings Attention to Your Brand
Despite what you might think, the platform is home to more than just millennial women and brides-to-be. Pinterest is a beneficial site for traditional businesses to stake their claim. By creating a business profile and adding your links (landing page, products, content marketing initiative, etc.) your account has the potential to expand your overall organic reach and increase traffic directly to your website. For best results, we recommend creating specially crafted boards about topics revolving around your business.
Redditors, or users of Reddit, are a particular community. Breaking the initial barrier can be tough, but once you’re through there’s no limiting your brand awareness on this platform. This wealth of information and insight is an ecosystem with its own language and culture. This site gives you an outlet for information sharing, blog posting, and most importantly, brand awareness.
Although you can’t ignore the social media powerhouses of Facebook, Instagram, Twitter and LinkedIn, you also shouldn’t put all of your eggs in one crowded basket. Instead, try experimenting in the lesser-charted territories of these 4 platforms. You might find a whole new audience that your brand has been searching for.
Each year, the use of digital technology in our society increases. Yet each year, businesses like yours forsake the vital necessity of implementing digitalization into a successful marketing plan.
Success starts with knowledge. And if there’s one thing we want you to take away from reading this, it’s that without a doubt, your business will be affected by digitalization. When? How? What can you do to keep up? Keep reading to find out.
The main advantage of the digital universe is the new, simultaneous method of communication it creates between businesses and customers. Digitalization allows you to conduct real-time business, gain predictive insight, interact with potential and current customers, and cross-collaborate with competition all with the help of instant communication. The digital age is instantaneous. Get your business online and start a conversation.
If you’re not typing, you’re not talking.
There’s no such thing as secrets in the world of digitalization. Whether that’s a good or bad thing is up to you. Your business is on display to the world, making it easy for customers to make assumptions purely based on your online appearance. Luckily for you, you can easily benefit from this transparency. Use the demand your customers’ desire by establishing a sense of loyalty.
The more open you are, the more business you’ll conduct.
A New Breed of Influencers
The average person online has more influence now more than ever. Gone are the days of celebrity endorsements and fame advertising. Digitalization has created a new breed of influencers who have the potential to boost your business with one single post. It’s simple. It’s easy. And it’s a whole lot less expensive than what it used to be. The digital age is the perfect time to start expanding your business.
When people start sharing, you start gaining.
Digitalization will affect your business. But it’s up to you to take advantage of the new digital universe and make its impact positive.
If you need help transforming your business, give Dazium a call today. Let the experts in all things digital work their magic.
When it comes to marketing, ethos, pathos and logos are all employed in some way, shape or form. But, for now, let’s focus on arguably the most effective and powerful marketing tactic of the three: pathos.
Pathos is the act of appealing to an audience by evoking their emotions.
It sounds simple, right? Get customers to feel something (happiness, sadness, fear, excitement, etc.) through your advertising or marketing tactics, and they will be putty in your hands. Well, it’s not actually that easy.
While pathos is incredibly effective, the way in which you construct and deliver it to your audience can make or break your entire operation. So where do you start?
Give Your Message Life –
What are you trying to say? Who is your intended audience? What emotions are you appealing to?
Identify Your Intentions –
Why are you promoting this message? How effective will it be? Does it make sense?
Deliver Accordingly –
Where am I promoting this message? How will my audience receive it?
No marketing campaign or message is complete without the incorporation of pathos. Without emotion, you will lack a sense of relatability and humanity.
Don’t be afraid to market yourself as an open book.
Show off who you are, what you’ve been through and where you’re going. Your audience wants to feel a connection and establish a relationship before they continue with your company, brand, etc. Pathos is the perfect way to create this bond.
Now’s the time to take advantage of the power of pathos. There is no limit to where it will take you in the world of marketing.
Looking for expert advice? Let Dazium show you the ropes! Contact us today to learn more.
Social Media – It’s fun! It’s interactive! It’s entertaining!
But after months of seasoning your platforms with the same old salt and pepper mixture, it’s scary to experiment with new flavors.
Lucky for you, we’ve come up with a list of three undoubtedly effective ways to spice up your social media presence!
#1: Fennel in as Many Numbers as Possible
You’d never believe how powerful the incorporation of numbers truly is… That is, until you start doing it.
Just like the spice fennel, a little use of numbers goes a long way. Followers are drawn to content that is centered around statistics, percentages, facts and data. Numbers give your page credibility, which will keep your audience coming back for more.
You didn’t think it was a coincidence we titled this article “3 Ways to Spice Up Your Social Media”… did you?
#2: Start Posting in Real Thyme
Be real with your audience! There is nothing more interesting than seeing what goes on behind the scenes of a company or brand you love and support.
It’s sort of like reading the ingredient list before consuming a new food. Your audience wants to know the backstory before jumping all in. Invite your followers to be part of a movement. Post pictures, videos or even broadcast live around the office. Your audience will eat this up.
The more you let your audience in, the more responsive they become.
#3: Curry on Daily, Weekly or Monthly Series
Instead of going in blind and buying everything in sight at the store, you typically create an organized grocery list beforehand. The same should be done with your social media. Create a series and stick to it!
Followers are more likely to engage if you give them something to look forward to. Instead of random posts here and there, develop a creative series or campaign that lasts for an extended period of time.
Shake Things Up
If your social media has been lacking a certain something, it may be time to try something new. Take these ingredients and run with them! Your followers won’t know what hit them.
Interested in consulting with a team of experts? Give Dazium a call!
Challenges are something we’re drawn to. We’re inspired by tasks that make us think outside the box. With a strict timeline and unfamiliar product association, the project we recently took on pushed us to our limit.
Two Weeks to Create a Display for 1,000 Stores Nationwide
Hard work is something we have never been afraid of. When a large national retailer contacted us for help with their next big project, we couldn’t say no. We were asked to design a display in which would hold 5 different types of in-ear headphones. Not only did we have to find a way to make a functional display while mounting live products, but we also were in charge of marketing the products through written content and original design. With two weeks on the clock, we jumped into this project headfirst.
Research, Produce, Approve: A Cycle
Starting with research, we gained as much knowledge on the products as possible. We conducted interviews, examined the actual products, looked up similar products and did whatever it took to get the information we needed to create the display. Once we knew what we were working with, the design process took over. Our designs were produced and tested for relevance, accuracy and stability. There were hundreds of variables needed for success, which is when the approval process kicked in. We went through level after level, making changes and then gaining approval from our clients. With strong communication, we were able to alter small details along the way and make sure the display we were designing was perfect. This cycle allowed us to come back with each display being better than the last. We pushed ourselves to be the best, and that’s when we found success.
A Happy Client Starts with Delivery
Chances are, if you’ve been to one of the thousand stores our display was shipped to, you’ve seen it in action. The simplicity allows for a professional look, while the functionality does exactly what’s it’s supposed to do – display and market the different types of headphones to customers. With only two weeks to design and produce a project for one of the largest national retailers, we were able to deliver on time and within budget.
Success starts with confidence. We went into this project knowing our display would be successfully presented in hundreds, if not a thousand stores across the country in just a few short months. We accepted the challenge, and we succeeded.
As expert marketers and designers, Dazium has the power to turn nothing into something. We recently undertook a large project assisting a nonprofit organization we have been working with for years. They needed our help to make the impossible possible, so that’s what we did.
Finding Funds to Create an Online Archive System for Veteran Writings
With over fifty thousand historical veteran writings, our clients needed a place upload and organize archives to make them discoverable to the public. As you can imagine, this was not a small task. With funding practically nonexistent, we had to find a way to raise money for our clients, so we could take the next step in making their online archive system a reality. Our challenge was to raise $60,000 in a few short months. We had to act quick.
Crowdfunding Campaigns Need Care, Branding and Marketing
The only way to raise this money was with the help of the public. We decided to create a crowdfunding campaign, asking our community to donate towards the cause. With a series of interviews and videos, we launched this fundraiser at the beginning of October 2018. To insure constant attention, we promoted this campaign using social media, online advertisements and an email database we created. The trick to crowdfunding is to get the message to as many people as possible, as quick as possible. There’s more to it than just putting up a website online. To be successful, crowdfunding campaigns need to be taken care of. They need strategy, branding, marketing and research. We were confident our marketing and design skills would bring in the desired funding. What happened next was truly unbelievable.
Results You Won’t Believe
Our crowdfunding campaign in currently underway. We are getting a generous amount of donations, and we cannot thank our community enough. Every two weeks were a putting out a new video to keep our campaign content relevant and fresh. We are well on our way of hitting our goal. For a deeper look into our crowdfunding project, click here: https://www.gofundme.com/collectionofvoices.
The power of marketing was able to make this campaign possible. Without innovative design, persuasive writing tactics and collaborative ideas, we would not have been able to raise the money. We are excited to move forward with the original project of establishing an online achieve system for veteran writings and to bring history back to life.
Alone, a million-dollar idea will amount to nothing without proper execution. Ideas rely on execution and execution is inspired by ideas. They feed off of one another, yet often times it’s easy to overlook the importance of having both. Think of it this way:
Ideas Without Execution are Bound to Fail
Ideas are easy. They come in abundance. You will always have new, inspiring ideas to share with the world. Simply having a life-changing idea is not enough to actually change lives. It’s what you do after you have an idea that matters. Execution requires experience. It needs creativity. It takes wisdom. And above all, timing is everything. Use these skills when executing a plan and watch your idea life off the ground.
Execution Only Works with Excellent Ideas
You have ideas. We all do. The trick is to take an idea you are truly passionate about and run with it. We live in a world where creativity is one of the leading factors for success. Don’t let your fear of failure keep you from trusting yourself and your ideas. Excellence comes from within. It’s being able to trust your gut, make a decision and see it through until the very end. Execution is not possible without ideas and ideas are not possible without you.
If you want to bring your next great idea to life, you have to understand the importance of executing. From idea to execution, there’s nothing getting in the way of your success besides you. Let Dazium bring your next great idea to life. We know what it takes to execute.
Social media posting is a strategic process.
The online presence of your company is dependent on the content you create and your ability to plan ahead. Creating a strategic posting schedule can expand your engagement levels and take your company to the next level.
During the Weekends, Post on Facebook
According to statistics, posting on Facebook on Saturday and Sunday will increase your engagement by 32%. The peak times for this platform are 9 a.m., 1 p.m. and 3 p.m. For Facebook, Dazium has discovered that the later in the week you post, the better your engagement outcome will be.
Wednesdays are Best for Twitter
The middle of the workweek is the most popular time for the activity of Twitter users. Studies have shown that the optimal times to tweet are from 12–3 p.m., with a peak time at 5 p.m. Here at Dazium, we have found that Wednesdays are the most engaging day of the week on Twitter for business accounts.
Instagram is Most Active Early in the Morning and Late at Night
One of the first things people do after they wake up and before falling asleep is check their Instagram. That is why statistics have shown that the best time to post on this platform is between 8-9 a.m. and 2 a.m. Instagram audiences are engaged throughout the week. However, we have identified Monday mornings as being the prime time to post on Instagram.
DON’T Post on LinkedIn During the Weekends
Studies have shown that engagement levels on LinkedIn are lowest on the weekend. Tuesdays, Wednesdays and Thursdays are the three best days to post on this platform. Dazium believes that while LinkedIn is more professional, the best times to post are still before and after work. The prime time to post is during the middle of the week, at the times of 7-8 a.m. and 5-6 p.m. These four posting guidelines are essential for your company’s posting schedule.
If you want to increase your social media engagement, change the times you are posting and always plan ahead.
Feeling overwhelmed? You don’t have to do it alone.
Dazium Design Solutions has been creating web and social media content for 15+ years. With experience in communication, marketing and design, we know how to effectively promote your business using social media.
Contact us today to start a conversation about how social media marketing can be used to grow your business.
To put it simply… No.
From the endless amounts of information to the forever growing number of individuals, social media acts as a life vest keeping your business afloat when rough waters hit.
Not convinced? Here’s 5 reasons why your business can’t survive without social media.
#1. Social Media is Only Expanding
Believe it or not, there are now more than 3 billion individuals using social networks across the globe, and this number is only expected to grow. You quite literally have the power at your fingertips to reach nearly half of the world’s population by using social media. Don’t let your business fall behind and get left in the dust. Join the social media movement.
#2. The Sports Car of Brand Awareness
Every single day, users are exposed to new products and services via their favorite social media apps. This makes social media the perfect place to reach new potential customers by increasing your brand’s name. Sure, you can always print standard advertisements to get your name out there, but compared to social media, that’s like choosing to ride a bicycle when you have a sports car parked inside of your garage.
#3. Essential for Boosting Sales
Without sales, you have no revenue. Without revenue, you have no business. Whatever your business sells, social media will help you sell it. Online sales tools have quickly evolved into one of the most convenient ways to purchase goods and services through social media. If your purchasing system is outdated and frustrating to use, you can kiss most of your potential customers goodbye.
#4. Vital Levels of Customer Engagement
Quite frankly, social media is the most reliable and useful way to interact with customers. This two-way form of communication between your brand and your clients is necessary for keeping your business alive. If you want customers to be engaged, you have to engage yourself. Simply replying to emails and sending out monthly newsletters is no longer going to cut it in the modern world of business.
#5. Social Media Provides Crucial Insight
In order to make smart business decisions, informational backing is key. By generating a huge amount of information about your customers in real time, social media gives you the insight needed to keep your business going. No other form of marketing is going to give you the same detailed and informative feedback that social media will supply you with. Why would you use anything less than the best when it comes to your company?
So… there you have it. Your business could not survive without social media.
With decades of experience, Dazium Design Solutions understands just how important social media is for all types of businesses. Without this media outlet, levels of engagement, awareness, insight and sales are bound to decrease. We know what it takes to make a business succeed. Let our talented team of social media experts show your business what it takes to not only survive, but to thrive.
What platforms are competitors using to share their content? What are they doing that has users liking them, responding to their tweets and even reading their blogs? What’s your social media strategy? And is it working?
- Pick your social media platforms carefully. Start small. It’s important to recognize that managing multiple social media platforms requires manpower and time.
- Share content multiple times and places. You may decide to use tools that allow you to post the same content at different times depending on your follower’s time zones.
- Republish good content. Good content never goes out of style. Some concepts need to be repeated.
- Use social sharing plugins. Encourage people to share your content/posts.
When it comes to social media we know what’s trending. We’re here to help you develop specific content with benchmarks and goals so you can better manage and track your likes. Having a well-executed content strategy will bring your business to the next level.
Every business has a brand personality and it’s the job of a designer to bring that personality to life.
As the Client
You first need to have an idea of the specifications or concepts that fit the personality of your company. Before you engage a designer and initiate a design, take time to answer these key questions. Remember, a strong brand personality has the potential to build credibility, clarity and consistency.
- Who is your target audience and what is appropriate?
- How will the company use this new “marketing tool”?
- Will you need support/service when completed?
- What is your strategy to re-evaluate the success of this marketing tool?
- What is the end deliverable (e.g. web, email, print)?
- What is the company’s project goal?
- Does it follow the creative brief and marketing approach?
- What is your budget?
To start building your brand personality today, call Dazium Design!
Even the best copywriters make mistakes. But the last thing you want is to lose credibility because of a typo. Our rule of thumb is no matter how small the job, everything gets proofed before production. Having a proofreader in place saves you time, money and embarrassment. However, you really need both a good copy editor and proofreader if you want your written communications to resonant with your audience.
A proofreader corrects production errors prior to publication. • Spelling errors • Typos • Spacing issues • Incorrect language usage • Verb tense
Luckily we have both copyeditors and proofreaders. Give Dazium a call.
Split testing is an evidence-based practice designed to extract data with the goal of improving website metrics, form completions or purchases. It’s an important marketing tactic, and when used properly, helps clients boost sales and outperform a competitor.
Elements we might change when split testing:
- Visual: pictures, videos, and colors
- Text: headlines, calls to action, and descriptions
- Layout: arrangement and size of buttons, menus, and forms
- Visitor flow: how a website user gets from point A to B
Before you start pushing content, create an effective workflow for developing and posting on social media platforms. Establishing an editorial calendar organizes your content and ensures you always have content to post. Depending on your industry, you should consider preparing enough content to span 9-12 months in advance. It gives your social team, writers and designers time to align their messaging before it reaches your audience.
Dazium is Your Social Media Team!
We develop specific content with benchmarks and goals on the front-end, rather than just tossing something out there and seeing if it sticks.
I have a confession. I hate loyalty cards and almost always decline the offer when asked. I refuse to hold up the checkout line by searching through a bunch of cards just to find the one that may get me one step closer to a discount or freebie. But when done right, they can and do work. It’s been proven, loyal customers do spend more.
Returning customers spend 67% more than new customers.
The good news is, you don’t have to invest a lot of money to ensure success. At Dazium Design, we understand small business. We specialize in designing and developing customized loyalty programs complete with your own database and social media packaging that will differentiate you from the big guys and improve long-term business viability.
Ready to Increase Sales? Give Us a Call.
Take a look at our infographic and see for yourself the benefits a customer loyalty plan has to offer. Then let Dazium help you strengthen customer relationships and build retention so you can start reaping your own rewards.
When it comes to accessing information online, knowledge must be conveyed quickly, concisely and interestingly. And that’s why the growth of infographics boomed so quickly. A strong infographic can make a big impact on how often the information is accessed and one’s perceived proficiency on the subject matter.
Our expertise lies in development of content strategies such as the incorporation of visual assets like infographics. We develop social strategies that optimize a client’s web content in order to better engage their audience. Implementing an editorial calendar will ensure your posts are timely and purposeful. We’ll even assist with posting, monitoring and engaging your consumers through the medium.
The digital economy has transformed marketing. Search, display, mobile, email, and social media advertising has accounted for 26% of all advertising spending in 2016.* However, online marketing alone is not enough to deliver results. People cross over between traditional marketing outlets and online channels frequently.
We advise clients to create cohesive marketing strategies across all channels, digital and traditional, that enables consumers to identify with their brand. Keeping your content consistent is less tricky when everyone is on the same page. We’ll design and produce a style guide that will align your marketing initiatives with your brand, thereby maintaining consistency and accuracy.
When you’re ready for your campaign style guide for your next campaign, give us a call.
At Dazium, we know the standards for building and rendering web pages, from understanding programming languages to creating mobile ready sites. We’ll walk you through the steps of defining your needs and wants before we even contemplate the type of website you need. The first priority is defining which platform will best match your brand identity – not the other way around.
Understanding your brand provides us the groundwork necessary to strategically research and review theme options. Too often clients are so eager to get their website up and running that they pick a site generator without analyzing whether it meets their needs or even has the potential for growth.
We’ll Create a Customized Design
We won’t mold your brand to fit a theme. We have the expertise to manipulate, customize and design a website to complement your brand and retain its integrity. We understand the ‘issues’ many third party modules/plugins present and what adaptations can be made.
Let Dazium Design Your Website
Need a website or looking to renovate what you already have? We specialize in website design for small to midsize companies. Our experienced staff is willing to walk you through the process from beginning to end. Go ahead and give us a call, we’re happy to help you take your business to the next level.
From print to the stage, what you say and how you deliver it, can earn trust and gain respect from those you’re most interested in engaging with. What it boils down to is how well you design, promote and build your event.
Dazium is your event expert. We design, develop and materialize events on small and large scales. Our proprietary program makes guest registrations, connections, tracking, emailing, texting, RSVPing, and most importantly billings a breeze. We’ll utilize your own secure internal network making it safe and secure for your guests. We’ll brand it with your organization or event, unlike some 3rd party internet RSVP services.
Dazium is your event expert. We design, develop and materialize events on small and large scales. Our proprietary program makes guest registrations, connections, tracking, emailing, texting, RSVPing, and most importantly billings a breeze. We’ll utilize your own secure internal network making it safe and secure for your guests. We’ll brand it with your organization or event, unlike some 3rd party internet RSVP services.
Give us a call. We’d love to help design the next event of the year!
What makes a story memorable? One that engages the reader and builds trust in your brand. From blogs to videos, crafting your brand story demands consistency across all content channels. Now’s the time to build more ‘native content’. With an experienced content designer you can advertise less-invasively and spin your story the way consumers prefer to read.
- Establishing the same tone throughout all posts will more positively engage users with your brand. Retain the integrity of your brand with a style guide.
- Brevity counts especially as users prefer to read from their tablets and mobile devices
- A good proofreader is especially important. You can’t afford to lose readers because of misspellings, typos and grammar.
Once you have your story – the next big decision is selecting the right channel at the right time.
- Web Storytelling – blogs, news, etc.
- Traditional Storytelling – print with visuals
- Interactive Storytelling – videos, storyboards, etc.
- Digital Storytelling – infographics, images with text, etc.
Dazium Design Solutions has been telling stories for our clients for over 18 years. With a team of talented writers and social experts, when know the best ways to get your message out there. Contact us today and start telling a better story.