Once upon a time… in a dark and clueless world, businesses based their decisions on unreliable gut feelings and default “the way things have always been done” excuses.
Well, not anymore! Today, data is providing invaluable insight into the world of business and marketing. It continuously fuels the desire to learn, ask questions, take risks and analyze results. Data keeps you relevant.
Once you’re able to learn from data, you can start using it to your benefit.
Data Answers Questions
Trying to find answers without data is a lot like trying to hit a bullseye with your eyes closed. Start by asking a question and then design a strategy that is capable of getting the answers you need.
For Example: Is Facebook the best option for your business? To find out, setup Facebook analytics and design posts to get the insight you need. When analyzing these posts, look for overall benefits such as reach and engagement, rather than the overall numbers of shares and likes. When you carefully compare with other social media platforms, and give it enough time, you will have enough data to answer if Facebook is the best choice.
Data Provides Customer and Market Insight
Use data to keep tabs on industry-wide trends, market tendencies and customer developments. It all starts with curiosity and a need to grow.
For Example: Let’s say you’re releasing a new product, and you need to choose a marketing emphasis between a social media or an Adwords campaign. How do you pick? We’ll… it depends! What do your potential customers want to see and what will make them respond? What are your competitors doing? Just make sure you design campaigns that will answer these questions, specifically. It is only through data that you will learn what really works.
Data Drives Performance
Everyone fails, but not everyone has the strength to learn from those failures. As a business, it’s crucial to follow and track specific metrics, including productivity, sales and even employee happiness. Through this data, you become informed of what’s working and what’s not, along with what you need to change to be successful.
For Example: Have you noticed a recent decrease of productivity among your employees? Collect your own data by asking questions or sending a survey to all employees. Rely on the results to make insightful decisions. You want decisive action to quickly resolve the situation.
Stop living in the dark when the clues you need are in the data.
Now’s the time to introduce your business to data so you can start learning today!