Data, Meet Business

Once upon a time… in a dark and clueless world, businesses based their decisions on unreliable gut feelings and default “the way things have always been done” excuses.Well, not anymore! Today, data is providing invaluable insight into the world of business and...

Lots of People Can Hear, Only Few Can Data

Data is listening It’s the buzz of a phone, the click of a mouse and even the static on a television. There’s no such thing as ignoring data in the business world, but you can always use it to your advantage. Let me explain…Every Business Starts with a CustomerAnyone...

It Only Takes 3 Steps to Run a Successful Online Ad

As your social media marketing strategy expands into online advertising, it’s important to understand how exactly to run a successful advertisement on social media. Start by Choosing a Platform Every major social media network offers advertising options, so be sure to...

A One Minute Video is Equivalent to 1.8 Million Words

If one picture is worth 1,000 words and a video is shot at 30 frames per second, then 1 second of a video is equal to 30,000 words and therefore a one-minute video (60 seconds) x 30,000 words = 1.8 million. Boom. How to Make Your Voice Heard The most effective types...

3 Things You Can Do to ‘Humanize’ Your Brand

Fact: If you want loyal customers, you must establish an initial connection with them in order to gain their trust. Once you have their trust in your back pocket, there’s no limit to the support they will show your brand. But how to you gain this special type of...