Social media posting is a strategic process.
The online presence of your company is dependent on the content you create and your ability to plan ahead. Creating a strategic posting schedule can expand your engagement levels and take your company to the next level.
During the Weekends, Post on Facebook
According to statistics, posting on Facebook on Saturday and Sunday will increase your engagement by 32%. The peak times for this platform are 9 a.m., 1 p.m. and 3 p.m. For Facebook, Dazium has discovered that the later in the week you post, the better your engagement outcome will be.
Wednesdays are Best for Twitter
The middle of the workweek is the most popular time for the activity of Twitter users. Studies have shown that the optimal times to tweet are from 12–3 p.m., with a peak time at 5 p.m. Here at Dazium, we have found that Wednesdays are the most engaging day of the week on Twitter for business accounts.
Instagram is Most Active Early in the Morning and Late at Night
One of the first things people do after they wake up and before falling asleep is check their Instagram. That is why statistics have shown that the best time to post on this platform is between 8-9 a.m. and 2 a.m. Instagram audiences are engaged throughout the week. However, we have identified Monday mornings as being the prime time to post on Instagram.
DON’T Post on LinkedIn During the Weekends
Studies have shown that engagement levels on LinkedIn are lowest on the weekend. Tuesdays, Wednesdays and Thursdays are the three best days to post on this platform. Dazium believes that while LinkedIn is more professional, the best times to post are still before and after work. The prime time to post is during the middle of the week, at the times of 7-8 a.m. and 5-6 p.m. These four posting guidelines are essential for your company’s posting schedule.
If you want to increase your social media engagement, change the times you are posting and always plan ahead.
Feeling overwhelmed? You don’t have to do it alone.
Dazium Design Solutions has been creating web and social media content for 15+ years. With experience in communication, marketing and design, we know how to effectively promote your business using social media.
Contact us today to start a conversation about how social media marketing can be used to grow your business.