Benefits of an Editorial Calendar

Before you start pushing content, create an effective workflow for developing and posting on social media platforms. Establishing an editorial calendar organizes your content and ensures you always have content to post. Depending on your industry, you should consider preparing enough content to span 9-12 months in advance. It gives your social team, writers and designers time to align their messaging before it reaches your audience.

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Having an editorial calendar also provides insight into which content works, and which does not. Industry experts call this identifying Key Performance Indicators (KPIs). Essentially, KPIs are used to better tailor your content to suit your audience. But managing an editorial calendar requires time and a team dedicated to improving your marketing efforts. With a personalized and effective approach to your social strategy, Dazium will design an editorial calendar just for you. We don’t take the blanket approach.

Dazium is Your Social Media Team!
We develop specific content with benchmarks and goals on the front-end, rather than just tossing something out there and seeing if it sticks.

Consider a Customer Loyalty Program

I have a confession. I hate loyalty cards and almost always decline the offer when asked. I refuse to hold up the checkout line by searching through a bunch of cards just to find the one that may get me one step closer to a discount or freebie. But when done right, they can and do work. It’s been proven, loyal customers do spend more.

Returning customers spend 67% more than new customers.

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I do believe there’s a loyalty card out there for everyone. It’s all about how the program is made and who will benefit from it. Loyalty programs create loyal customers. This is why creating loyalty programs for your customers can be so beneficial your company. Give your customers a reason to keep coming back.

The good news is, you don’t have to invest a lot of money to ensure success. At Dazium Design, we understand small business. We specialize in designing and developing customized loyalty programs complete with your own database and social media packaging that will differentiate you from the big guys and improve long-term business viability.

Ready to Increase Sales? Give Us a Call.
Take a look at our infographic and see for yourself the benefits a customer loyalty plan has to offer. Then let Dazium help you strengthen customer relationships and build retention so you can start reaping your own rewards.

The Power of Infographics

When it comes to accessing information online, knowledge must be conveyed quickly, concisely and interestingly. And that’s why the growth of infographics boomed so quickly. A strong infographic can make a big impact on how often the information is accessed and one’s perceived proficiency on the subject matter.

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Infographics are not only valuable to your content marketing strategy; they are quickly becoming linkable assets in regards to your social strategy as well. When shared, an infographic can optimize search engine rankings and increase brand awareness. The more places you exist online and the larger your content profile, the easier it is for customers to find you.

Our expertise lies in development of content strategies such as the incorporation of visual assets like infographics. We develop social strategies that optimize a client’s web content in order to better engage their audience. Implementing an editorial calendar will ensure your posts are timely and purposeful. We’ll even assist with posting, monitoring and engaging your consumers through the medium.

No Such Thing as Blanket Marketing

The digital economy has transformed marketing. Search, display, mobile, email, and social media advertising has accounted for 26% of all advertising spending in 2016.* However, online marketing alone is not enough to deliver results. People cross over between traditional marketing outlets and online channels frequently.

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An Integrated Marketing approach combines all aspects of marketing communications including advertising, sales promotion, public relations, direct marketing, and social media. With an individual mix of tactics an integrated approach aims to reach consumers and create a seamless user experience when interacting with a company’s brand.

We advise clients to create cohesive marketing strategies across all channels, digital and traditional, that enables consumers to identify with their brand. Keeping your content consistent is less tricky when everyone is on the same page. We’ll design and produce a style guide that will align your marketing initiatives with your brand, thereby maintaining consistency and accuracy.

When you’re ready for your campaign style guide for your next campaign, give us a call.

Designing Websites is What We Do

At Dazium, we know the standards for building and rendering web pages, from understanding programming languages to creating mobile ready sites. We’ll walk you through the steps of defining your needs and wants before we even contemplate the type of website you need. The first priority is defining which platform will best match your brand identity – not the other way around.

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Analyzing Your Options

Understanding your brand provides us the groundwork necessary to strategically research and review theme options. Too often clients are so eager to get their website up and running that they pick a site generator without analyzing whether it meets their needs or even has the potential for growth.

We’ll Create a Customized Design

We won’t mold your brand to fit a theme. We have the expertise to manipulate, customize and design a website to complement your brand and retain its integrity. We understand the ‘issues’ many third party modules/plugins present and what adaptations can be made.

Let Dazium Design Your Website

Need a website or looking to renovate what you already have? We specialize in website design for small to midsize companies. Our experienced staff is willing to walk you through the process from beginning to end. Go ahead and give us a call, we’re happy to help you take your business to the next level.

Make Your Event Memorable

From print to the stage, what you say and how you deliver it, can earn trust and gain respect from those you’re most interested in engaging with. What it boils down to is how well you design, promote and build your event.

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Social media makes it a cinch to get your event advertised. But a social blast alone is not enough to ensure your event is a success. Attendees come to events for entertainment, great content and mostly for valuable networking opportunities. Here at Dazium Designs, we’ll utilize the tools necessary to guarantee your guests interact with your brand seamlessly.

Dazium is your event expert. We design, develop and materialize events on small and large scales. Our proprietary program makes guest registrations, connections, tracking, emailing, texting, RSVPing, and most importantly billings a breeze. We’ll utilize your own secure internal network making it safe and secure for your guests. We’ll brand it with your organization or event, unlike some 3rd party internet RSVP services.

Give us a call. We’d love to help design the next event of the year!

Tell a Better Story

What makes a story memorable? One that engages the reader and builds trust in your brand. From blogs to videos, crafting your brand story demands consistency across all content channels. Now’s the time to build more ‘native content’. With an experienced content designer you can advertise less-invasively and spin your story the way consumers prefer to read.

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A few rules of thumb to follow when telling a story:

  • Establishing the same tone throughout all posts will more positively engage users with your brand.  Retain the integrity of your brand with a style guide.
  • Brevity counts especially as users prefer to read from their tablets and mobile devices
  • A good proofreader is especially important. You can’t afford to lose readers because of misspellings, typos and grammar.

Once you have your story – the next big decision is selecting the right channel at the right time.

  • Web Storytelling – blogs, news, etc.
  • Traditional Storytelling – print with visuals
  • Interactive Storytelling – videos, storyboards, etc.
  • Digital Storytelling – infographics, images with text, etc.

Dazium Design Solutions has been telling stories for our clients for over 18 years. With a team of talented writers and social experts, when know the best ways to get your message out there. Contact us today and start telling a better story.

Who Do You Trust to Print?

Have you ever used an online printing service without giving a second thought to the finish on your brochure? They may offer a price point that satisfies your budget, but the bottom line is that you don’t know what you’re going to get.

We produce flyers, brochures, business cards, trifolds and everything under the sun. We know paper stock, size and finish. Before we decide digital or offset, we’ll sit down with you so we can get a better understanding of your business, and the elements most essential to your brand.

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Every piece we produce for clients warrants different criteria for success. From print effects, small runs, reruns, lead-time, photography, copy, or tight deadlines, we understand what it means to deliver a cohesive product in line with your brand strategy.

We’re particular about who we choose to print your material. We have been in the business long enough to know that cheaper is not always better. It’s worth the investment to go with someone who knows you, your brand and can communicate to the printer what you needs.

We provide design specs and press ready files maximizing lead-time and minimizing iterations. With Dazium your experience is seamless from beginning to end. We set the expectations with the printer so you don’t have to. It’s our relationship with certain printers that allow us to deliver a product on time, in budget and exceeds expectations.

Contact us today to help you with your next printing project. When it comes to your business, always trust the professionals!

Patients are Posting Online

Patients are tweeting, posting and blogging about their doctors, hospitals and even insurance companies. It’s estimated that 30% of adults share information about their health experiences on social media sites with other patients, doctors and insurance companies.

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For healthcare organizations, social media is an opportunity to connect with the larger community and become an active partner in managing patient health and wellness. Social media allows you to build patient trust, connect with the community before you’re actually needed, and attract new patients.

For patients, it’s a way to take control of their health, access relevant healthcare information and education resources. Social media platforms also offer them a place to discuss their healthcare experiences and learn from others.

Having social media can help healthcare organizations engage with patients. But without a business strategy, you may never move beyond the immediate community into the larger realm. Dazium Design has worked within the healthcare industry for over 15 years, directing and implementing the full gambit of brand creation and identity to e-newsletters and marketing. Allow us to design an effective social experience for you and your organization that strengthens the bonds between provider and payer, vendor and your office, and even stakeholders within your own organization.

Contact Dazium Design Solutions today to start a conversation about how social media marketing can be used to grow your business.

What Does a Strong Social Strategy Look Like?

A social strategy is a strategic plan used to better relate and communicate information between companies and their online audience. This strategy should align with all your channels and follow these basic rules.

  1. Never post without an image.
  2. Post on a schedule and stay consistent.
  3. Incorporate great headlines that incorporates keywords that will lead to more hits.

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The top social media channels businesses should be using today:

LinkedIn – A social networking site developed specifically for the business community. Here, industry experts post as a trustworthy source for other business workers. LinkedIn is more professional than other social media sites and MUST relate to the business community of online users to be effective.

Twitter – Write less, but be savvy about it. The traditional 140-character limit has been changed, but short tweets are more likely to catch the attention of your audience. Twitter is a quick-read platform, with strategically placed hashtags. Facebook – This site puts the social in social media! Catchy headlines with accompanying images will resonate stronger with users. Posts aligned with a larger campaign will strengthen the brand experience, but that demands an experienced content designer.

Instagram – It used to be just about the image — but using hashtags is key to getting users to find you & forward you on. Quality photos and clever captions are key for this platform.

YouTube – Anyone can shoot a video and post it to YouTube, after all that’s where stars are discovered. Showcase your brand in ways interactive and entertaining with videos and short clips. A good script writer can ensure the video communicates the brand consistently and accurately and most importantly, professionally.

We have expert designers and writers who can get your copy to render high in search results. We’d be happy to help you transform your social strategy.

Build Better Email Results

Understanding the types of emails to send and which database to use demands time and research. But mostly, man power. If you’re considering an email campaign, you’ll need an experienced writer, someone to manage your database, conduct testing, collect data and apply results to new designs.

We design a lot of email campaigns and e-newsletters for clients. We know all the ins and outs of email design and how your email will render on multiple platforms. With 53% of emails being opened on mobile devices, there’s a real need for testing. We’re experts in email testing. We use A/B testing to measure the overall impact of email usability – including number of opens, clicks and forwards. The data gathered provides the insight needed to improve market reach and boost sales.

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We’ve even designed and built a custom coded communications interface for sending emails and e-newsletters that organizes data and allows clients to edit content themselves. Clients can create unique campaigns by customizing newsletters and emails, while we gather the data, assess results and update designs accordingly for the best outcomes. Whether you want an email campaign to generate leads, increase direct sales, retain customers or engage users with your brand via an e-newsletter, Dazium Design is your partner.

We’d be happy to sit down with you and analyze your email options and develop a strategy that works for you.