Split testing is an evidence-based practice designed to extract data with the goal of improving website metrics, form completions or purchases. It’s an important marketing tactic, and when used properly, helps clients boost sales and outperform a competitor.
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We design a lot of email campaigns, webinars, formidables and registration pages using a variety of testing methods including A/B testing, Bucket testing and Multivariate testing. Designing different user experiences for different users allow us to provide clients with real data that can be used to improve the user experience.
Elements we might change when split testing:
- Visual: pictures, videos, and colors
- Text: headlines, calls to action, and descriptions
- Layout: arrangement and size of buttons, menus, and forms
- Visitor flow: how a website user gets from point A to B