Understanding the types of emails to send and which database to use demands time and research. But mostly, man power. If you’re considering an email campaign, you’ll need an experienced writer, someone to manage your database, conduct testing, collect data and apply results to new designs.
We design a lot of email campaigns and enewsletters for clients. We know the ins and outs of email design and how your email will render on multiple platforms. With 53% of emails being opened on mobile devices, there’s a real need for testing. We’re experts in email testing. We use A/B testing to measure the overall impact of email usability – including number of opens, clicks and forwards. The data gathered provides the insight needed to improve market reach and boost sales.
We’ve even designed and built a custom coded communications interface for sending emails and e-newsletters that organizes variable data, manages contacts and allows clients to edit content, add articles and send. Clients can create unique versions, customizing newsletters and emails to individuals or distributions that are sent via SendGrid. We gather data, assess results and update designs accordingly.
Partner with Us
Whether you want an email campaign to generate leads, increase direct sales, retain customers or engage users with your brand via an enewsletter, Dazium Design is your partner. We’d be happy to sit down with you and analyze your email options and develop a strategy that works for you. Give us a call.