Is the Date and Time You’re Posting Affecting Your Social Engagement?

Social media posting is a strategic process.

The online presence of your company is dependent on the content you create and your ability to plan ahead. Creating a strategic posting schedule can expand your engagement levels and take your company to the next level.

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During the Weekends, Post on Facebook

According to statistics, posting on Facebook on Saturday and Sunday will increase your engagement by 32%. The peak times for this platform are 9 a.m., 1 p.m. and 3 p.m. For Facebook, Dazium has discovered that the later in the week you post, the better your engagement outcome will be.

Wednesdays are Best for Twitter

The middle of the workweek is the most popular time for the activity of Twitter users. Studies have shown that the optimal times to tweet are from 12–3 p.m., with a peak time at 5 p.m. Here at Dazium, we have found that Wednesdays are the most engaging day of the week on Twitter for business accounts.

Instagram is Most Active Early in the Morning and Late at Night

One of the first things people do after they wake up and before falling asleep is check their Instagram. That is why statistics have shown that the best time to post on this platform is between 8-9 a.m. and 2 a.m. Instagram audiences are engaged throughout the week. However, we have identified Monday mornings as being the prime time to post on Instagram.

DON’T Post on LinkedIn During the Weekends

Studies have shown that engagement levels on LinkedIn are lowest on the weekend. Tuesdays, Wednesdays and Thursdays are the three best days to post on this platform. Dazium believes that while LinkedIn is more professional, the best times to post are still before and after work. The prime time to post is during the middle of the week, at the times of 7-8 a.m. and 5-6 p.m. These four posting guidelines are essential for your company’s posting schedule.

If you want to increase your social media engagement, change the times you are posting and always plan ahead.

Feeling overwhelmed? You don’t have to do it alone.

Dazium Design Solutions has been creating web and social media content for 15+ years. With experience in communication, marketing and design, we know how to effectively promote your business using social media.

Contact us today to start a conversation about how social media marketing can be used to grow your business.

Can Your Business Survive Without Social Media?

To put it simply… No.

From the endless amounts of information to the forever growing number of individuals, social media acts as a life vest keeping your business afloat when rough waters hit.

Not convinced? Here’s 5 reasons why your business can’t survive without social media.

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#1. Social Media is Only Expanding

Believe it or not, there are now more than 3 billion individuals using social networks across the globe, and this number is only expected to grow. You quite literally have the power at your fingertips to reach nearly half of the world’s population by using social media. Don’t let your business fall behind and get left in the dust. Join the social media movement.

#2. The Sports Car of Brand Awareness

Every single day, users are exposed to new products and services via their favorite social media apps. This makes social media the perfect place to reach new potential customers by increasing your brand’s name. Sure, you can always print standard advertisements to get your name out there, but compared to social media, that’s like choosing to ride a bicycle when you have a sports car parked inside of your garage.

#3. Essential for Boosting Sales

Without sales, you have no revenue. Without revenue, you have no business. Whatever your business sells, social media will help you sell it. Online sales tools have quickly evolved into one of the most convenient ways to purchase goods and services through social media.  If your purchasing system is outdated and frustrating to use, you can kiss most of your potential customers goodbye.

#4. Vital Levels of Customer Engagement

Quite frankly, social media is the most reliable and useful way to interact with customers. This two-way form of communication between your brand and your clients is necessary for keeping your business alive. If you want customers to be engaged, you have to engage yourself. Simply replying to emails and sending out monthly newsletters is no longer going to cut it in the modern world of business.

#5. Social Media Provides Crucial Insight

In order to make smart business decisions, informational backing is key. By generating a huge amount of information about your customers in real time, social media gives you the insight needed to keep your business going. No other form of marketing is going to give you the same detailed and informative feedback that social media will supply you with. Why would you use anything less than the best when it comes to your company?

So… there you have it. Your business could not survive without social media.

With decades of experience, Dazium Design Solutions understands just how important social media is for all types of businesses. Without this media outlet, levels of engagement, awareness, insight and sales are bound to decrease. We know what it takes to make a business succeed. Let our talented team of social media experts show your business what it takes to not only survive, but to thrive.

Are You Falling Behind in Social Media?

What platforms are competitors using to share their content? What are they doing that has users liking them, responding to their tweets and even reading their blogs? What’s your social media strategy? And is it working?

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Facebook, YouTube, Twitter, Instagram and LinkedIn are the top social networking sites among businesses today. Managing multiple social media platforms requires manpower, time and most importantly, a well-thought out and executed content sharing strategy. If you don’t have one in place (or even if you do) start by following these steps:

  1. Pick your social media platforms carefully. Start small. It’s important to recognize that managing multiple social media platforms requires manpower and time.
  2. Share content multiple times and places. You may decide to use tools that allow you to post the same content at different times depending on your follower’s time zones.
  3. Republish good content. Good content never goes out of style. Some concepts need to be repeated.
  4. Use social sharing plugins. Encourage people to share your content/posts.

When it comes to social media we know what’s trending. We’re here to help you develop specific content with benchmarks and goals so you can better manage and track your likes. Having a well-executed content strategy will bring your business to the next level.

Building Your Brand Personality

Every business has a brand personality and it’s the job of a designer to bring that personality to life.

As the Client
You first need to have an idea of the specifications or concepts that fit the personality of your company. Before you engage a designer and initiate a design, take time to answer these key questions. Remember, a strong brand personality has the potential to build credibility, clarity and consistency.

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    1. Who is your target audience and what is appropriate?
    2. How will the company use this new “marketing tool”?
    3. Will you need support/service when completed?
    4. What is your strategy to re-evaluate the success of this marketing tool?
    5. What is the end deliverable (e.g. web, email, print)?
    6. What is the company’s project goal?
    7. Does it follow the creative brief and marketing approach?
    8. What is your budget?

To start building your brand personality today, call Dazium Design!

Hire a Good Proofreader

Even the best copywriters make mistakes. But the last thing you want is to lose credibility because of a typo. Our rule of thumb is no matter how small the job, everything gets proofed before production. Having a proofreader in place saves you time, money and embarrassment. However, you really need both a good copy editor and proofreader if you want your written communications to resonant with your audience.

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A copyeditor reviews and modifies for the purpose of improving flow, quality and readability. • Rewrites entire sections of copy • Adds or removes content • Adds formatting elements: bullets, bolding, etc. • Simplifys messaging based on audience

A proofreader corrects production errors prior to publication. • Spelling errors • Typos • Spacing issues • Incorrect language usage • Verb tense

Luckily we have both copyeditors and proofreaders. Give Dazium a call.

Split Testing Offers Valuable Data

Split testing is an evidence-based practice designed to extract data with the goal of improving website metrics, form completions or purchases. It’s an important marketing tactic, and when used properly, helps clients boost sales and outperform a competitor.

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We design a lot of email campaigns, webinars, formidables and registration pages using a variety of testing methods including A/B testing, Bucket testing and Multivariate testing. Designing different user experiences for different users allow us to provide clients with real data that can be used to improve the user experience.

Elements we might change when split testing:

  • Visual: pictures, videos, and colors
  • Text: headlines, calls to action, and descriptions
  • Layout: arrangement and size of buttons, menus, and forms
  • Visitor flow: how a website user gets from point A to B

Benefits of an Editorial Calendar

Before you start pushing content, create an effective workflow for developing and posting on social media platforms. Establishing an editorial calendar organizes your content and ensures you always have content to post. Depending on your industry, you should consider preparing enough content to span 9-12 months in advance. It gives your social team, writers and designers time to align their messaging before it reaches your audience.

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Having an editorial calendar also provides insight into which content works, and which does not. Industry experts call this identifying Key Performance Indicators (KPIs). Essentially, KPIs are used to better tailor your content to suit your audience. But managing an editorial calendar requires time and a team dedicated to improving your marketing efforts. With a personalized and effective approach to your social strategy, Dazium will design an editorial calendar just for you. We don’t take the blanket approach.

Dazium is Your Social Media Team!
We develop specific content with benchmarks and goals on the front-end, rather than just tossing something out there and seeing if it sticks.

Consider a Customer Loyalty Program

I have a confession. I hate loyalty cards and almost always decline the offer when asked. I refuse to hold up the checkout line by searching through a bunch of cards just to find the one that may get me one step closer to a discount or freebie. But when done right, they can and do work. It’s been proven, loyal customers do spend more.

Returning customers spend 67% more than new customers.

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I do believe there’s a loyalty card out there for everyone. It’s all about how the program is made and who will benefit from it. Loyalty programs create loyal customers. This is why creating loyalty programs for your customers can be so beneficial your company. Give your customers a reason to keep coming back.

The good news is, you don’t have to invest a lot of money to ensure success. At Dazium Design, we understand small business. We specialize in designing and developing customized loyalty programs complete with your own database and social media packaging that will differentiate you from the big guys and improve long-term business viability.

Ready to Increase Sales? Give Us a Call.
Take a look at our infographic and see for yourself the benefits a customer loyalty plan has to offer. Then let Dazium help you strengthen customer relationships and build retention so you can start reaping your own rewards.

The Power of Infographics

When it comes to accessing information online, knowledge must be conveyed quickly, concisely and interestingly. And that’s why the growth of infographics boomed so quickly. A strong infographic can make a big impact on how often the information is accessed and one’s perceived proficiency on the subject matter.

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Infographics are not only valuable to your content marketing strategy; they are quickly becoming linkable assets in regards to your social strategy as well. When shared, an infographic can optimize search engine rankings and increase brand awareness. The more places you exist online and the larger your content profile, the easier it is for customers to find you.

Our expertise lies in development of content strategies such as the incorporation of visual assets like infographics. We develop social strategies that optimize a client’s web content in order to better engage their audience. Implementing an editorial calendar will ensure your posts are timely and purposeful. We’ll even assist with posting, monitoring and engaging your consumers through the medium.

No Such Thing as Blanket Marketing

The digital economy has transformed marketing. Search, display, mobile, email, and social media advertising has accounted for 26% of all advertising spending in 2016.* However, online marketing alone is not enough to deliver results. People cross over between traditional marketing outlets and online channels frequently.

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An Integrated Marketing approach combines all aspects of marketing communications including advertising, sales promotion, public relations, direct marketing, and social media. With an individual mix of tactics an integrated approach aims to reach consumers and create a seamless user experience when interacting with a company’s brand.

We advise clients to create cohesive marketing strategies across all channels, digital and traditional, that enables consumers to identify with their brand. Keeping your content consistent is less tricky when everyone is on the same page. We’ll design and produce a style guide that will align your marketing initiatives with your brand, thereby maintaining consistency and accuracy.

When you’re ready for your campaign style guide for your next campaign, give us a call.

Designing Websites is What We Do

At Dazium, we know the standards for building and rendering web pages, from understanding programming languages to creating mobile ready sites. We’ll walk you through the steps of defining your needs and wants before we even contemplate the type of website you need. The first priority is defining which platform will best match your brand identity – not the other way around.

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Analyzing Your Options

Understanding your brand provides us the groundwork necessary to strategically research and review theme options. Too often clients are so eager to get their website up and running that they pick a site generator without analyzing whether it meets their needs or even has the potential for growth.

We’ll Create a Customized Design

We won’t mold your brand to fit a theme. We have the expertise to manipulate, customize and design a website to complement your brand and retain its integrity. We understand the ‘issues’ many third party modules/plugins present and what adaptations can be made.

Let Dazium Design Your Website

Need a website or looking to renovate what you already have? We specialize in website design for small to midsize companies. Our experienced staff is willing to walk you through the process from beginning to end. Go ahead and give us a call, we’re happy to help you take your business to the next level.

Make Your Event Memorable

From print to the stage, what you say and how you deliver it, can earn trust and gain respect from those you’re most interested in engaging with. What it boils down to is how well you design, promote and build your event.

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Social media makes it a cinch to get your event advertised. But a social blast alone is not enough to ensure your event is a success. Attendees come to events for entertainment, great content and mostly for valuable networking opportunities. Here at Dazium Designs, we’ll utilize the tools necessary to guarantee your guests interact with your brand seamlessly.

Dazium is your event expert. We design, develop and materialize events on small and large scales. Our proprietary program makes guest registrations, connections, tracking, emailing, texting, RSVPing, and most importantly billings a breeze. We’ll utilize your own secure internal network making it safe and secure for your guests. We’ll brand it with your organization or event, unlike some 3rd party internet RSVP services.

Give us a call. We’d love to help design the next event of the year!

Tell a Better Story

What makes a story memorable? One that engages the reader and builds trust in your brand. From blogs to videos, crafting your brand story demands consistency across all content channels. Now’s the time to build more ‘native content’. With an experienced content designer you can advertise less-invasively and spin your story the way consumers prefer to read.

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A few rules of thumb to follow when telling a story:

  • Establishing the same tone throughout all posts will more positively engage users with your brand.  Retain the integrity of your brand with a style guide.
  • Brevity counts especially as users prefer to read from their tablets and mobile devices
  • A good proofreader is especially important. You can’t afford to lose readers because of misspellings, typos and grammar.

Once you have your story – the next big decision is selecting the right channel at the right time.

  • Web Storytelling – blogs, news, etc.
  • Traditional Storytelling – print with visuals
  • Interactive Storytelling – videos, storyboards, etc.
  • Digital Storytelling – infographics, images with text, etc.

Dazium Design Solutions has been telling stories for our clients for over 18 years. With a team of talented writers and social experts, when know the best ways to get your message out there. Contact us today and start telling a better story.

Who Do You Trust to Print?

Have you ever used an online printing service without giving a second thought to the finish on your brochure? They may offer a price point that satisfies your budget, but the bottom line is that you don’t know what you’re going to get.

We produce flyers, brochures, business cards, trifolds and everything under the sun. We know paper stock, size and finish. Before we decide digital or offset, we’ll sit down with you so we can get a better understanding of your business, and the elements most essential to your brand.

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Every piece we produce for clients warrants different criteria for success. From print effects, small runs, reruns, lead-time, photography, copy, or tight deadlines, we understand what it means to deliver a cohesive product in line with your brand strategy.

We’re particular about who we choose to print your material. We have been in the business long enough to know that cheaper is not always better. It’s worth the investment to go with someone who knows you, your brand and can communicate to the printer what you needs.

We provide design specs and press ready files maximizing lead-time and minimizing iterations. With Dazium your experience is seamless from beginning to end. We set the expectations with the printer so you don’t have to. It’s our relationship with certain printers that allow us to deliver a product on time, in budget and exceeds expectations.

Contact us today to help you with your next printing project. When it comes to your business, always trust the professionals!

Patients are Posting Online

Patients are tweeting, posting and blogging about their doctors, hospitals and even insurance companies. It’s estimated that 30% of adults share information about their health experiences on social media sites with other patients, doctors and insurance companies.

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For healthcare organizations, social media is an opportunity to connect with the larger community and become an active partner in managing patient health and wellness. Social media allows you to build patient trust, connect with the community before you’re actually needed, and attract new patients.

For patients, it’s a way to take control of their health, access relevant healthcare information and education resources. Social media platforms also offer them a place to discuss their healthcare experiences and learn from others.

Having social media can help healthcare organizations engage with patients. But without a business strategy, you may never move beyond the immediate community into the larger realm. Dazium Design has worked within the healthcare industry for over 15 years, directing and implementing the full gambit of brand creation and identity to e-newsletters and marketing. Allow us to design an effective social experience for you and your organization that strengthens the bonds between provider and payer, vendor and your office, and even stakeholders within your own organization.

Contact Dazium Design Solutions today to start a conversation about how social media marketing can be used to grow your business.

What Does a Strong Social Strategy Look Like?

A social strategy is a strategic plan used to better relate and communicate information between companies and their online audience. This strategy should align with all your channels and follow these basic rules.

  1. Never post without an image.
  2. Post on a schedule and stay consistent.
  3. Incorporate great headlines that incorporates keywords that will lead to more hits.

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The top social media channels businesses should be using today:

LinkedIn – A social networking site developed specifically for the business community. Here, industry experts post as a trustworthy source for other business workers. LinkedIn is more professional than other social media sites and MUST relate to the business community of online users to be effective.

Twitter – Write less, but be savvy about it. The traditional 140-character limit has been changed, but short tweets are more likely to catch the attention of your audience. Twitter is a quick-read platform, with strategically placed hashtags. Facebook – This site puts the social in social media! Catchy headlines with accompanying images will resonate stronger with users. Posts aligned with a larger campaign will strengthen the brand experience, but that demands an experienced content designer.

Instagram – It used to be just about the image — but using hashtags is key to getting users to find you & forward you on. Quality photos and clever captions are key for this platform.

YouTube – Anyone can shoot a video and post it to YouTube, after all that’s where stars are discovered. Showcase your brand in ways interactive and entertaining with videos and short clips. A good script writer can ensure the video communicates the brand consistently and accurately and most importantly, professionally.

We have expert designers and writers who can get your copy to render high in search results. We’d be happy to help you transform your social strategy.

Build Better Email Results

Understanding the types of emails to send and which database to use demands time and research. But mostly, man power. If you’re considering an email campaign, you’ll need an experienced writer, someone to manage your database, conduct testing, collect data and apply results to new designs.

We design a lot of email campaigns and e-newsletters for clients. We know all the ins and outs of email design and how your email will render on multiple platforms. With 53% of emails being opened on mobile devices, there’s a real need for testing. We’re experts in email testing. We use A/B testing to measure the overall impact of email usability – including number of opens, clicks and forwards. The data gathered provides the insight needed to improve market reach and boost sales.

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We’ve even designed and built a custom coded communications interface for sending emails and e-newsletters that organizes data and allows clients to edit content themselves. Clients can create unique campaigns by customizing newsletters and emails, while we gather the data, assess results and update designs accordingly for the best outcomes. Whether you want an email campaign to generate leads, increase direct sales, retain customers or engage users with your brand via an e-newsletter, Dazium Design is your partner.

We’d be happy to sit down with you and analyze your email options and develop a strategy that works for you.