Entrepreneur vs. Wantepreneur

It seems like everyone these days are calling themselves an entrepreneur, chasing money, success and status. Yet the idea of “easy earnings” is often fantasized about the over passion, innovation and effort that true entrepreneurs obtain.

Truth be told, there are thousands of inspiring entrepreneurs who all think they have a million-dollar idea but are never able to put their plan into action. We call these people “wantepreneurs”.

How one goes about executing their ideas truly defines them as either a successful entrepreneur or an aspirational wantepreneur. Which will you be?

Keep Moving, Stop Complaining

Entrepreneurs make things happen, no matter the task. They are willing to fight for their ideas and go all in. On the other hand, wantrepreneurs are always looking for excuses and complain when the tough gets going. Hard work and perseverance distinguish a distinct difference in these two types of people.

Ideas are easy. Implementation is the hard part.

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Innovate, Don’t Procrastinate

Entrepreneurs don’t just wait for the perfect idea to come along. Often the best ideas come from seeing a gap or the need to improve upon one that already exists. In fact, a lot of successful businesses started with the entrepreneur needing something they couldn’t find anywhere else. Wantrepreneurs, however, tend to obsess about finding the next “get rich quick” idea. They wait and wait until something comes their way, all while wasting precious time refusing to innovate.

Pay attention to what people need and what has not been done before.

Work for Success, Not for Glory

Entrepreneurs work to be the best in their industry, while striving to find success and to leave their mark on the world. They put passion before profits. Wantrepreneurs only work for glory. If you truly want to find success, you have to value the means over the end. Remember, it’s not where you end up, but how you go there.

Chase the vision, not the reward.

It’s tempting to take to the easy way out, to indulge in a life full of easy work and big rewards. Yet, only true entrepreneurs will find success. It’s starts with an idea and executing it to its fullest. Don’t let the unfulfilling life of a wantrepreneur consume you and your dreams. Make them happen on your own.

4 Unexpected Social Media Platforms to Grow Your Brand Awareness

There’s absolutely nothing wrong with using traditional social media platforms like Facebook and Twitter to promote your brand. But if we’re being honest, traditional is boring. These 4 unexpected social media platforms will give your brand the advantage you have been waiting for.

Quora Starts a Conversation 

Picture this: a professional site like LinkedIn but with the communication style of Facebook. That’s Quora! This business-based social network account empowers professionals to create profiles surrounding their expertise. As Quora communities are formed, questions and conversations relating to your professional field will be brought to light and enable your brand to establish credibility. Getting this general community engagement will help increase your brand awareness, simply by communicating about the things you’re most passionate about!

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Yelp Maintains Your Brand and Image

You don’t typically think of Yelp as a social media platform, do you? Well the truth is, this site is essentail to any and all businesses who rely on their customers to stay above water. With over 245 million monthly visitors, Yelp gives your business the chance to keep up your reputation by encouraging strong reviews and responding to negative ones. By doing this, you build organic transparency and trust between your business and your customers.

Pinterest Brings Attention to Your Brand

Despite what you might think, the platform is home to more than just millennial women and brides-to-be. Pinterest is a beneficial site for traditional businesses to stake their claim. By creating a business profile and adding your links (landing page, products, content marketing initiative, etc.) your account has the potential to expand your overall organic reach and increase traffic directly to your website. For best results, we recommend creating specially crafted boards about topics revolving around your business.

Reddit

Redditors, or users of Reddit, are a particular community. Breaking the initial barrier can be tough, but once you’re through there’s no limiting your brand awareness on this platform. This wealth of information and insight is an ecosystem with its own language and culture. This site gives you an outlet for information sharing, blog posting, and most importantly, brand awareness.

Although you can’t ignore the social media powerhouses of Facebook, Instagram, Twitter and LinkedIn, you also shouldn’t put all of your eggs in one crowded basket. Instead, try experimenting in the lesser-charted territories of these 4 platforms. You might find a whole new audience that your brand has been searching for.

LET’S GET DIGITAL: How Will Digitalization Affect Your Business?

Each year, the use of digital technology in our society increases. Yet each year, businesses like yours forsake the vital necessity of implementing digitalization into a successful marketing plan.

Success starts with knowledge. And if there’s one thing we want you to take away from reading this, it’s that without a doubt, your business will be affected by digitalization. When? How? What can you do to keep up? Keep reading to find out.

Instant Communication

The main advantage of the digital universe is the new, simultaneous method of communication it creates between businesses and customers. Digitalization allows you to conduct real-time business, gain predictive insight, interact with potential and current customers, and cross-collaborate with competition all with the help of instant communication. The digital age is instantaneous. Get your business online and start a conversation.

If you’re not typing, you’re not talking.

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Demand Transparency

There’s no such thing as secrets in the world of digitalization. Whether that’s a good or bad thing is up to you. Your business is on display to the world, making it easy for customers to make assumptions purely based on your online appearance. Luckily for you, you can easily benefit from this transparency. Use the demand your customers’ desire by establishing a sense of loyalty.

The more open you are, the more business you’ll conduct.

A New Breed of Influencers

The average person online has more influence now more than ever. Gone are the days of celebrity endorsements and fame advertising. Digitalization has created a new breed of influencers who have the potential to boost your business with one single post. It’s simple. It’s easy. And it’s a whole lot less expensive than what it used to be. The digital age is the perfect time to start expanding your business.

When people start sharing, you start gaining.

Digitalization will affect your business. But it’s up to you to take advantage of the new digital universe and make its impact positive.

If you need help transforming your business, give Dazium a call today. Let the experts in all things digital work their magic.

The Power of Pathos – Marketing Edition

When it comes to marketing, ethos, pathos and logos are all employed in some way, shape or form. But, for now, let’s focus on arguably the most effective and powerful marketing tactic of the three: pathos.

Pathos is the act of appealing to an audience by evoking their emotions.

It sounds simple, right? Get customers to feel something (happiness, sadness, fear, excitement, etc.) through your advertising or marketing tactics, and they will be putty in your hands. Well, it’s not actually that easy.

While pathos is incredibly effective, the way in which you construct and deliver it to your audience can make or break your entire operation. So where do you start?

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Give Your Message Life

What are you trying to say? Who is your intended audience? What emotions are you appealing to?

Identify Your Intentions

Why are you promoting this message? How effective will it be? Does it make sense?

Deliver Accordingly

Where am I promoting this message? How will my audience receive it?

No marketing campaign or message is complete without the incorporation of pathos. Without emotion, you will lack a sense of relatability and humanity.

Don’t be afraid to market yourself as an open book.

Show off who you are, what you’ve been through and where you’re going. Your audience wants to feel a connection and establish a relationship before they continue with your company, brand, etc. Pathos is the perfect way to create this bond.

Now’s the time to take advantage of the power of pathos. There is no limit to where it will take you in the world of marketing.

Looking for expert advice? Let Dazium show you the ropes! Contact us today to learn more.

3 Ways to Spice Up Your Social Media

Social Media – It’s fun! It’s interactive! It’s entertaining!

But after months of seasoning your platforms with the same old salt and pepper mixture, it’s scary to experiment with new flavors.

Lucky for you, we’ve come up with a list of three undoubtedly effective ways to spice up your social media presence!

#1: Fennel in as Many Numbers as Possible

You’d never believe how powerful the incorporation of numbers truly is… That is, until you start doing it.

Just like the spice fennel, a little use of numbers goes a long way. Followers are drawn to content that is centered around statistics, percentages, facts and data. Numbers give your page credibility, which will keep your audience coming back for more.

You didn’t think it was a coincidence we titled this article “3 Ways to Spice Up Your Social Media”… did you?

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#2: Start Posting in Real Thyme

Be real with your audience! There is nothing more interesting than seeing what goes on behind the scenes of a company or brand you love and support.

It’s sort of like reading the ingredient list before consuming a new food. Your audience wants to know the backstory before jumping all in. Invite your followers to be part of a movement. Post pictures, videos or even broadcast live around the office. Your audience will eat this up.

The more you let your audience in, the more responsive they become.

#3: Curry on Daily, Weekly or Monthly Series

Instead of going in blind and buying everything in sight at the store, you typically create an organized grocery list beforehand. The same should be done with your social media. Create a series and stick to it!

Followers are more likely to engage if you give them something to look forward to. Instead of random posts here and there, develop a creative series or campaign that lasts for an extended period of time. 

Shake Things Up

If your social media has been lacking a certain something, it may be time to try something new. Take these ingredients and run with them! Your followers won’t know what hit them.

Interested in consulting with a team of experts? Give Dazium a call!

Finding Success Through Confidence

Challenges are something we’re drawn to. We’re inspired by tasks that make us think outside the box. With a strict timeline and unfamiliar product association, the project we recently took on pushed us to our limit.

Two Weeks to Create a Display for 1,000 Stores Nationwide

Hard work is something we have never been afraid of. When a large national retailer contacted us for help with their next big project, we couldn’t say no. We were asked to design a display in which would hold 5 different types of in-ear headphones. Not only did we have to find a way to make a functional display while mounting live products, but we also were in charge of marketing the products through written content and original design. With two weeks on the clock, we jumped into this project headfirst.

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Research, Produce, Approve: A Cycle

Starting with research, we gained as much knowledge on the products as possible. We conducted interviews, examined the actual products, looked up similar products and did whatever it took to get the information we needed to create the display. Once we knew what we were working with, the design process took over. Our designs were produced and tested for relevance, accuracy and stability. There were hundreds of variables needed for success, which is when the approval process kicked in. We went through level after level, making changes and then gaining approval from our clients. With strong communication, we were able to alter small details along the way and make sure the display we were designing was perfect. This cycle allowed us to come back with each display being better than the last. We pushed ourselves to be the best, and that’s when we found success.

A Happy Client Starts with Delivery

Chances are, if you’ve been to one of the thousand stores our display was shipped to, you’ve seen it in action. The simplicity allows for a professional look, while the functionality does exactly what’s it’s supposed to do – display and market the different types of headphones to customers. With only two weeks to design and produce a project for one of the largest national retailers, we were able to deliver on time and within budget.

Success starts with confidence. We went into this project knowing our display would be successfully presented in hundreds, if not a thousand stores across the country in just a few short months. We accepted the challenge, and we succeeded.

How We Made History Through Crowdfunding

As expert marketers and designers, Dazium has the power to turn nothing into something. We recently undertook a large project assisting a nonprofit organization we have been working with for years. They needed our help to make the impossible possible, so that’s what we did.

Finding Funds to Create an Online Archive System for Veteran Writings

With over fifty thousand historical veteran writings, our clients needed a place upload and organize archives to make them discoverable to the public. As you can imagine, this was not a small task. With funding practically nonexistent, we had to find a way to raise money for our clients, so we could take the next step in making their online archive system a reality. Our challenge was to raise $60,000 in a few short months. We had to act quick.

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Crowdfunding Campaigns Need Care, Branding and Marketing

The only way to raise this money was with the help of the public. We decided to create a crowdfunding campaign, asking our community to donate towards the cause. With a series of interviews and videos, we launched this fundraiser at the beginning of October 2018. To insure constant attention, we promoted this campaign using social media, online advertisements and an email database we created. The trick to crowdfunding is to get the message to as many people as possible, as quick as possible. There’s more to it than just putting up a website online. To be successful, crowdfunding campaigns need to be taken care of. They need strategy, branding, marketing and research. We were confident our marketing and design skills would bring in the desired funding. What happened next was truly unbelievable.

Results You Won’t Believe

Our crowdfunding campaign in currently underway. We are getting a generous amount of donations, and we cannot thank our community enough. Every two weeks were a putting out a new video to keep our campaign content relevant and fresh. We are well on our way of hitting our goal. For a deeper look into our crowdfunding project, click here: https://www.gofundme.com/collectionofvoices.

The power of marketing was able to make this campaign possible. Without innovative design, persuasive writing tactics and collaborative ideas, we would not have been able to raise the money. We are excited to move forward with the original project of establishing an online achieve system for veteran writings and to bring history back to life.

What’s the Purpose of Creating Something Unless It’s Great?

Alone, a million-dollar idea will amount to nothing without proper execution. Ideas rely on execution and execution is inspired by ideas. They feed off of one another, yet often times it’s easy to overlook the importance of having both. Think of it this way:

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Ideas Without Execution are Bound to Fail

Ideas are easy. They come in abundance. You will always have new, inspiring ideas to share with the world. Simply having a life-changing idea is not enough to actually change lives. It’s what you do after you have an idea that matters. Execution requires experience. It needs creativity. It takes wisdom. And above all, timing is everything. Use these skills when executing a plan and watch your idea life off the ground.

Execution Only Works with Excellent Ideas

You have ideas. We all do. The trick is to take an idea you are truly passionate about and run with it. We live in a world where creativity is one of the leading factors for success. Don’t let your fear of failure keep you from trusting yourself and your ideas. Excellence comes from within. It’s being able to trust your gut, make a decision and see it through until the very end. Execution is not possible without ideas and ideas are not possible without you.

If you want to bring your next great idea to life, you have to understand the importance of executing. From idea to execution, there’s nothing getting in the way of your success besides you. Let Dazium bring your next great idea to life. We know what it takes to execute.

Is the Date and Time You’re Posting Affecting Your Social Engagement?

Social media posting is a strategic process.

The online presence of your company is dependent on the content you create and your ability to plan ahead. Creating a strategic posting schedule can expand your engagement levels and take your company to the next level.

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During the Weekends, Post on Facebook

According to statistics, posting on Facebook on Saturday and Sunday will increase your engagement by 32%. The peak times for this platform are 9 a.m., 1 p.m. and 3 p.m. For Facebook, Dazium has discovered that the later in the week you post, the better your engagement outcome will be.

Wednesdays are Best for Twitter

The middle of the workweek is the most popular time for the activity of Twitter users. Studies have shown that the optimal times to tweet are from 12–3 p.m., with a peak time at 5 p.m. Here at Dazium, we have found that Wednesdays are the most engaging day of the week on Twitter for business accounts.

Instagram is Most Active Early in the Morning and Late at Night

One of the first things people do after they wake up and before falling asleep is check their Instagram. That is why statistics have shown that the best time to post on this platform is between 8-9 a.m. and 2 a.m. Instagram audiences are engaged throughout the week. However, we have identified Monday mornings as being the prime time to post on Instagram.

DON’T Post on LinkedIn During the Weekends

Studies have shown that engagement levels on LinkedIn are lowest on the weekend. Tuesdays, Wednesdays and Thursdays are the three best days to post on this platform. Dazium believes that while LinkedIn is more professional, the best times to post are still before and after work. The prime time to post is during the middle of the week, at the times of 7-8 a.m. and 5-6 p.m. These four posting guidelines are essential for your company’s posting schedule.

If you want to increase your social media engagement, change the times you are posting and always plan ahead.

Feeling overwhelmed? You don’t have to do it alone.

Dazium Design Solutions has been creating web and social media content for 15+ years. With experience in communication, marketing and design, we know how to effectively promote your business using social media.

Contact us today to start a conversation about how social media marketing can be used to grow your business.

Can Your Business Survive Without Social Media?

To put it simply… No.

From the endless amounts of information to the forever growing number of individuals, social media acts as a life vest keeping your business afloat when rough waters hit.

Not convinced? Here’s 5 reasons why your business can’t survive without social media.

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#1. Social Media is Only Expanding

Believe it or not, there are now more than 3 billion individuals using social networks across the globe, and this number is only expected to grow. You quite literally have the power at your fingertips to reach nearly half of the world’s population by using social media. Don’t let your business fall behind and get left in the dust. Join the social media movement.

#2. The Sports Car of Brand Awareness

Every single day, users are exposed to new products and services via their favorite social media apps. This makes social media the perfect place to reach new potential customers by increasing your brand’s name. Sure, you can always print standard advertisements to get your name out there, but compared to social media, that’s like choosing to ride a bicycle when you have a sports car parked inside of your garage.

#3. Essential for Boosting Sales

Without sales, you have no revenue. Without revenue, you have no business. Whatever your business sells, social media will help you sell it. Online sales tools have quickly evolved into one of the most convenient ways to purchase goods and services through social media.  If your purchasing system is outdated and frustrating to use, you can kiss most of your potential customers goodbye.

#4. Vital Levels of Customer Engagement

Quite frankly, social media is the most reliable and useful way to interact with customers. This two-way form of communication between your brand and your clients is necessary for keeping your business alive. If you want customers to be engaged, you have to engage yourself. Simply replying to emails and sending out monthly newsletters is no longer going to cut it in the modern world of business.

#5. Social Media Provides Crucial Insight

In order to make smart business decisions, informational backing is key. By generating a huge amount of information about your customers in real time, social media gives you the insight needed to keep your business going. No other form of marketing is going to give you the same detailed and informative feedback that social media will supply you with. Why would you use anything less than the best when it comes to your company?

So… there you have it. Your business could not survive without social media.

With decades of experience, Dazium Design Solutions understands just how important social media is for all types of businesses. Without this media outlet, levels of engagement, awareness, insight and sales are bound to decrease. We know what it takes to make a business succeed. Let our talented team of social media experts show your business what it takes to not only survive, but to thrive.

Are You Falling Behind in Social Media?

What platforms are competitors using to share their content? What are they doing that has users liking them, responding to their tweets and even reading their blogs? What’s your social media strategy? And is it working?

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Facebook, YouTube, Twitter, Instagram and LinkedIn are the top social networking sites among businesses today. Managing multiple social media platforms requires manpower, time and most importantly, a well-thought out and executed content sharing strategy. If you don’t have one in place (or even if you do) start by following these steps:

  1. Pick your social media platforms carefully. Start small. It’s important to recognize that managing multiple social media platforms requires manpower and time.
  2. Share content multiple times and places. You may decide to use tools that allow you to post the same content at different times depending on your follower’s time zones.
  3. Republish good content. Good content never goes out of style. Some concepts need to be repeated.
  4. Use social sharing plugins. Encourage people to share your content/posts.

When it comes to social media we know what’s trending. We’re here to help you develop specific content with benchmarks and goals so you can better manage and track your likes. Having a well-executed content strategy will bring your business to the next level.

Building Your Brand Personality

Every business has a brand personality and it’s the job of a designer to bring that personality to life.

As the Client
You first need to have an idea of the specifications or concepts that fit the personality of your company. Before you engage a designer and initiate a design, take time to answer these key questions. Remember, a strong brand personality has the potential to build credibility, clarity and consistency.

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    1. Who is your target audience and what is appropriate?
    2. How will the company use this new “marketing tool”?
    3. Will you need support/service when completed?
    4. What is your strategy to re-evaluate the success of this marketing tool?
    5. What is the end deliverable (e.g. web, email, print)?
    6. What is the company’s project goal?
    7. Does it follow the creative brief and marketing approach?
    8. What is your budget?

To start building your brand personality today, call Dazium Design!

Hire a Good Proofreader

Even the best copywriters make mistakes. But the last thing you want is to lose credibility because of a typo. Our rule of thumb is no matter how small the job, everything gets proofed before production. Having a proofreader in place saves you time, money and embarrassment. However, you really need both a good copy editor and proofreader if you want your written communications to resonant with your audience.

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A copyeditor reviews and modifies for the purpose of improving flow, quality and readability. • Rewrites entire sections of copy • Adds or removes content • Adds formatting elements: bullets, bolding, etc. • Simplifys messaging based on audience

A proofreader corrects production errors prior to publication. • Spelling errors • Typos • Spacing issues • Incorrect language usage • Verb tense

Luckily we have both copyeditors and proofreaders. Give Dazium a call.

Split Testing Offers Valuable Data

Split testing is an evidence-based practice designed to extract data with the goal of improving website metrics, form completions or purchases. It’s an important marketing tactic, and when used properly, helps clients boost sales and outperform a competitor.

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We design a lot of email campaigns, webinars, formidables and registration pages using a variety of testing methods including A/B testing, Bucket testing and Multivariate testing. Designing different user experiences for different users allow us to provide clients with real data that can be used to improve the user experience.

Elements we might change when split testing:

  • Visual: pictures, videos, and colors
  • Text: headlines, calls to action, and descriptions
  • Layout: arrangement and size of buttons, menus, and forms
  • Visitor flow: how a website user gets from point A to B

Benefits of an Editorial Calendar

Before you start pushing content, create an effective workflow for developing and posting on social media platforms. Establishing an editorial calendar organizes your content and ensures you always have content to post. Depending on your industry, you should consider preparing enough content to span 9-12 months in advance. It gives your social team, writers and designers time to align their messaging before it reaches your audience.

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Having an editorial calendar also provides insight into which content works, and which does not. Industry experts call this identifying Key Performance Indicators (KPIs). Essentially, KPIs are used to better tailor your content to suit your audience. But managing an editorial calendar requires time and a team dedicated to improving your marketing efforts. With a personalized and effective approach to your social strategy, Dazium will design an editorial calendar just for you. We don’t take the blanket approach.

Dazium is Your Social Media Team!
We develop specific content with benchmarks and goals on the front-end, rather than just tossing something out there and seeing if it sticks.

Consider a Customer Loyalty Program

I have a confession. I hate loyalty cards and almost always decline the offer when asked. I refuse to hold up the checkout line by searching through a bunch of cards just to find the one that may get me one step closer to a discount or freebie. But when done right, they can and do work. It’s been proven, loyal customers do spend more.

Returning customers spend 67% more than new customers.

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I do believe there’s a loyalty card out there for everyone. It’s all about how the program is made and who will benefit from it. Loyalty programs create loyal customers. This is why creating loyalty programs for your customers can be so beneficial your company. Give your customers a reason to keep coming back.

The good news is, you don’t have to invest a lot of money to ensure success. At Dazium Design, we understand small business. We specialize in designing and developing customized loyalty programs complete with your own database and social media packaging that will differentiate you from the big guys and improve long-term business viability.

Ready to Increase Sales? Give Us a Call.
Take a look at our infographic and see for yourself the benefits a customer loyalty plan has to offer. Then let Dazium help you strengthen customer relationships and build retention so you can start reaping your own rewards.

The Power of Infographics

When it comes to accessing information online, knowledge must be conveyed quickly, concisely and interestingly. And that’s why the growth of infographics boomed so quickly. A strong infographic can make a big impact on how often the information is accessed and one’s perceived proficiency on the subject matter.

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Infographics are not only valuable to your content marketing strategy; they are quickly becoming linkable assets in regards to your social strategy as well. When shared, an infographic can optimize search engine rankings and increase brand awareness. The more places you exist online and the larger your content profile, the easier it is for customers to find you.

Our expertise lies in development of content strategies such as the incorporation of visual assets like infographics. We develop social strategies that optimize a client’s web content in order to better engage their audience. Implementing an editorial calendar will ensure your posts are timely and purposeful. We’ll even assist with posting, monitoring and engaging your consumers through the medium.

No Such Thing as Blanket Marketing

The digital economy has transformed marketing. Search, display, mobile, email, and social media advertising has accounted for 26% of all advertising spending in 2016.* However, online marketing alone is not enough to deliver results. People cross over between traditional marketing outlets and online channels frequently.

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An Integrated Marketing approach combines all aspects of marketing communications including advertising, sales promotion, public relations, direct marketing, and social media. With an individual mix of tactics an integrated approach aims to reach consumers and create a seamless user experience when interacting with a company’s brand.

We advise clients to create cohesive marketing strategies across all channels, digital and traditional, that enables consumers to identify with their brand. Keeping your content consistent is less tricky when everyone is on the same page. We’ll design and produce a style guide that will align your marketing initiatives with your brand, thereby maintaining consistency and accuracy.

When you’re ready for your campaign style guide for your next campaign, give us a call.

Designing Websites is What We Do

At Dazium, we know the standards for building and rendering web pages, from understanding programming languages to creating mobile ready sites. We’ll walk you through the steps of defining your needs and wants before we even contemplate the type of website you need. The first priority is defining which platform will best match your brand identity – not the other way around.

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Analyzing Your Options

Understanding your brand provides us the groundwork necessary to strategically research and review theme options. Too often clients are so eager to get their website up and running that they pick a site generator without analyzing whether it meets their needs or even has the potential for growth.

We’ll Create a Customized Design

We won’t mold your brand to fit a theme. We have the expertise to manipulate, customize and design a website to complement your brand and retain its integrity. We understand the ‘issues’ many third party modules/plugins present and what adaptations can be made.

Let Dazium Design Your Website

Need a website or looking to renovate what you already have? We specialize in website design for small to midsize companies. Our experienced staff is willing to walk you through the process from beginning to end. Go ahead and give us a call, we’re happy to help you take your business to the next level.

Make Your Event Memorable

From print to the stage, what you say and how you deliver it, can earn trust and gain respect from those you’re most interested in engaging with. What it boils down to is how well you design, promote and build your event.

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Social media makes it a cinch to get your event advertised. But a social blast alone is not enough to ensure your event is a success. Attendees come to events for entertainment, great content and mostly for valuable networking opportunities. Here at Dazium Designs, we’ll utilize the tools necessary to guarantee your guests interact with your brand seamlessly.

Dazium is your event expert. We design, develop and materialize events on small and large scales. Our proprietary program makes guest registrations, connections, tracking, emailing, texting, RSVPing, and most importantly billings a breeze. We’ll utilize your own secure internal network making it safe and secure for your guests. We’ll brand it with your organization or event, unlike some 3rd party internet RSVP services.

Give us a call. We’d love to help design the next event of the year!

Tell a Better Story

What makes a story memorable? One that engages the reader and builds trust in your brand. From blogs to videos, crafting your brand story demands consistency across all content channels. Now’s the time to build more ‘native content’. With an experienced content designer you can advertise less-invasively and spin your story the way consumers prefer to read.

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A few rules of thumb to follow when telling a story:

  • Establishing the same tone throughout all posts will more positively engage users with your brand.  Retain the integrity of your brand with a style guide.
  • Brevity counts especially as users prefer to read from their tablets and mobile devices
  • A good proofreader is especially important. You can’t afford to lose readers because of misspellings, typos and grammar.

Once you have your story – the next big decision is selecting the right channel at the right time.

  • Web Storytelling – blogs, news, etc.
  • Traditional Storytelling – print with visuals
  • Interactive Storytelling – videos, storyboards, etc.
  • Digital Storytelling – infographics, images with text, etc.

Dazium Design Solutions has been telling stories for our clients for over 18 years. With a team of talented writers and social experts, when know the best ways to get your message out there. Contact us today and start telling a better story.

Who Do You Trust to Print?

Have you ever used an online printing service without giving a second thought to the finish on your brochure? They may offer a price point that satisfies your budget, but the bottom line is that you don’t know what you’re going to get.

We produce flyers, brochures, business cards, trifolds and everything under the sun. We know paper stock, size and finish. Before we decide digital or offset, we’ll sit down with you so we can get a better understanding of your business, and the elements most essential to your brand.

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Every piece we produce for clients warrants different criteria for success. From print effects, small runs, reruns, lead-time, photography, copy, or tight deadlines, we understand what it means to deliver a cohesive product in line with your brand strategy.

We’re particular about who we choose to print your material. We have been in the business long enough to know that cheaper is not always better. It’s worth the investment to go with someone who knows you, your brand and can communicate to the printer what you needs.

We provide design specs and press ready files maximizing lead-time and minimizing iterations. With Dazium your experience is seamless from beginning to end. We set the expectations with the printer so you don’t have to. It’s our relationship with certain printers that allow us to deliver a product on time, in budget and exceeds expectations.

Contact us today to help you with your next printing project. When it comes to your business, always trust the professionals!

Patients are Posting Online

Patients are tweeting, posting and blogging about their doctors, hospitals and even insurance companies. It’s estimated that 30% of adults share information about their health experiences on social media sites with other patients, doctors and insurance companies.

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For healthcare organizations, social media is an opportunity to connect with the larger community and become an active partner in managing patient health and wellness. Social media allows you to build patient trust, connect with the community before you’re actually needed, and attract new patients.

For patients, it’s a way to take control of their health, access relevant healthcare information and education resources. Social media platforms also offer them a place to discuss their healthcare experiences and learn from others.

Having social media can help healthcare organizations engage with patients. But without a business strategy, you may never move beyond the immediate community into the larger realm. Dazium Design has worked within the healthcare industry for over 15 years, directing and implementing the full gambit of brand creation and identity to e-newsletters and marketing. Allow us to design an effective social experience for you and your organization that strengthens the bonds between provider and payer, vendor and your office, and even stakeholders within your own organization.

Contact Dazium Design Solutions today to start a conversation about how social media marketing can be used to grow your business.

What Does a Strong Social Strategy Look Like?

A social strategy is a strategic plan used to better relate and communicate information between companies and their online audience. This strategy should align with all your channels and follow these basic rules.

  1. Never post without an image.
  2. Post on a schedule and stay consistent.
  3. Incorporate great headlines that incorporates keywords that will lead to more hits.

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The top social media channels businesses should be using today:

LinkedIn – A social networking site developed specifically for the business community. Here, industry experts post as a trustworthy source for other business workers. LinkedIn is more professional than other social media sites and MUST relate to the business community of online users to be effective.

Twitter – Write less, but be savvy about it. The traditional 140-character limit has been changed, but short tweets are more likely to catch the attention of your audience. Twitter is a quick-read platform, with strategically placed hashtags. Facebook – This site puts the social in social media! Catchy headlines with accompanying images will resonate stronger with users. Posts aligned with a larger campaign will strengthen the brand experience, but that demands an experienced content designer.

Instagram – It used to be just about the image — but using hashtags is key to getting users to find you & forward you on. Quality photos and clever captions are key for this platform.

YouTube – Anyone can shoot a video and post it to YouTube, after all that’s where stars are discovered. Showcase your brand in ways interactive and entertaining with videos and short clips. A good script writer can ensure the video communicates the brand consistently and accurately and most importantly, professionally.

We have expert designers and writers who can get your copy to render high in search results. We’d be happy to help you transform your social strategy.

Build Better Email Results

Understanding the types of emails to send and which database to use demands time and research. But mostly, man power. If you’re considering an email campaign, you’ll need an experienced writer, someone to manage your database, conduct testing, collect data and apply results to new designs.

We design a lot of email campaigns and e-newsletters for clients. We know all the ins and outs of email design and how your email will render on multiple platforms. With 53% of emails being opened on mobile devices, there’s a real need for testing. We’re experts in email testing. We use A/B testing to measure the overall impact of email usability – including number of opens, clicks and forwards. The data gathered provides the insight needed to improve market reach and boost sales.

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We’ve even designed and built a custom coded communications interface for sending emails and e-newsletters that organizes data and allows clients to edit content themselves. Clients can create unique campaigns by customizing newsletters and emails, while we gather the data, assess results and update designs accordingly for the best outcomes. Whether you want an email campaign to generate leads, increase direct sales, retain customers or engage users with your brand via an e-newsletter, Dazium Design is your partner.

We’d be happy to sit down with you and analyze your email options and develop a strategy that works for you.