Patients are tweeting, posting and blogging about their doctors, hospitals and even insurance companies. It’s estimated that 30 percent of adults share information about their health on social media sites with other patients, doctors and insurance companies.
For healthcare organizations, social media is an opportunity to connect with the larger community and become an active partner in managing patient health and wellness. Social media allows you to build patient trust, connect with the community before you’re actually needed, and attract new patients.
For patients, it’s a way to take control of their health, access relevant healthcare information and education resources, and seek medical advice to treat their condition.
Having social media can help healthcare organizations engage with patients. But without a business strategy, you may never move beyond the immediate community into the larger realm. Dazium Design has worked within the healthcare industry for over 15 years, directing and implementing the full gambit of brand creation and identity to enewsletters and marketing. Allow us to design an effective social experience for you and your organization that strengthens the bonds between provider and payer, vendor and your office, and even stakeholders within your own organization.
Contact Dazium Design Solutions today to start a conversation about how social media marketing can be used to grow your business.