A good email campaign can easily move your content, attract potential clients and ensure the growth of your business. Understanding the types of emails you should send and which database to use demand time and research. Not to mention, man power. After all, you’ll need someone who can write, someone to manage your database, conduct testing, collect data and apply results to new designs. Whether you want an email campaign to generate leads, increase direct sales, retain customers or engage users with your brand via an e-newsletter, Dazium Design is your partner.
Discover how you can create a social posting strategy that aligns with all channels. Start with the basics. Posts without an image are less likely to be read, shared or re-tweeted. But be careful with the image you select. A custom designed image that represents your brand is better than a stock photo. You’ll also need someone who can write great headlines and understands keywords, as images don’t render in search engines.
Spawning out of the flat design movement, Hipster is a combination of several trends; including the heavy use of handwritten fonts and simple color combinations. It has found most of its following in the rapidly growing artisan culinary markets and can be best characterized as hand-drawn, icon heavy, simple shapes in a badge layout. Hipster also organizes free form text over coarsely rendered images as can be seen to the left. While it grew fast and is popular now expect it to fade.
Patients are doing more than just talking, they’re tweeting, posting and blogging about their doctors, hospitals and even insurance companies. With 30 percent of adults likely to share information about their health on social media sites with other patients, conversations are going viral. Yep. Social media is proving to be an effective tool for both patients and the healthcare industry.
For healthcare organizations, it’s an opportunity to connect with the larger community and become an active partner in managing patient health and wellness. Social media allows you to build patient trust, connect with the community before you’re actually needed, and attract new patients.
For patients, it’s a way to take control of their health, access relevant healthcare information and education resources, and seek medical advice to treat their condition.
Handwritten fonts have erupted in designs. Many have the traditional line weight of calligraphy but some show a thicker script. Playful, and extemporaneous in appearance, these fonts use a large amount of additional swirly glyphs to truly give the font an air of custom crafted presentation.
Look for this style to be around all year and make its way in and out of the Hipster mini trend.
Hard and fast rules about printing
Ever use an online printing service without giving a second thought to the finish on your brochure? Sure they may offer a price point that satisfies your budget, but the bottom line is you don’t know what you’re going to get.
We produce flyers, brochures, business cards, and all sorts of printed collateral for clients. We know paper stock, size and finish. And before we decide digital or offset, we’ll sit down with you so we can get a better understanding of your business, and the elements most essential to your brand.
My relationship with Dazium is excellent. Through the FEC, I have placed four interns with Dazium all with diverse backgrounds. Each has had a good work experience and have been very complementary of the Dazium team. I look forward to an ongoing relationship with Kara and success with the design team at Dazium. – Tim Allen, Work Force Development Executive
What makes a story good? Historically, good storytelling follows a simple formula. It starts with a good hook, states the main points (no more than three) then circles back around. It’s a tried and true approach, that when done well, engages the reader and builds trust in your brand. From blogs to videos, crafting your brand story demands consistency across all content channels.
Web storytelling – blogs, news, etc.
Traditional storytelling – print with visuals
Interactive storytelling – videos, storyboards, etc.
Digital storytelling – infographics, images with text, etc.
The popularity of flat design can mostly be attributed to web design and the mobile interface. Large, square blocks of color intermixed with custom quality photography and simple icons is driven by the demand for responsive websites. Complex, detailed designs don’t render well on mobile devices. It just goes to show that the web is a powerful force in the design world so it is no mystery how flat design has spread into other mediums.
“You are invited!”
Those three simple words can generate excitement for your event. And social media makes it a cinch to get your event advertised. But a social blast alone is not enough to ensure your event is a success. Attendees come to events for entertainment, great content and mostly for valuable networking opportunities.
Utilize the tools necessary to guarantee your guests interact with your brand seamlessly.