A social strategy should align with all your channels and follow these basic rules.
- Never post without an image.
- A custom designed image that represents your brand is better than a stock photo.
- A great headline that incorporates keywords leads to more hits.
The top social media channels businesses should be using today:
LinkedIn – Guest blogs from industry experts and leaders garners trust. Do you have someone on your team who can search for relevant industry topics? Perhaps a writer who is expert at repurposing material and strategically linking to previous blogs?
Twitter – Write more, but be savvy about it. Say goodbye to the traditional 140-character limit and hello to lengthier tweets and retweets. Twitter is evolving into a running dialogue, with strategically placed hashtags.
Facebook – Catchy headlines with accompanying images will resonate stronger with users. And posts aligned with a larger campaign will strengthen the brand experience. But that demands an experienced content designer.
Instagram – It used to be just about the image — but using hashtags is key to getting users to find you & forward you on.
YouTube – Anyone can shoot a video and post it to YouTube, after all that’s where stars are discovered. Showcase your brand in ways interactive and entertaining with videos and short clips. A good script writer can ensure the video communicates the brand consistently and accurately and most importantly, professionally.
Give Dazium a Call
We have expert designers and writers who can get your copy to render high in search results. We’d be happy to help you transform your social strategy.